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Kathryn Allison

Updating Your Keywords for Great SEO

The keywords you use in your website play a vital part in helping customers to find your site, and in helping the search engines to understand your website content and place your site in its search listings. Making sure you are using the right keywords is hugely important to search engine optimisation (SEO). By taking […]


How Google’s Panda and Penguin Updates Could Affect Your Website

With pressure on search engines to deliver relevant and informative websites to their users, the methods they use to rank websites are always changing. Search engines have to work in two directions at the same time – they need to promote popular, good quality content, but they also need to be able to identify and […]


The Natural Approach to SEO

A successfully search engine optimised website is one which ranks highly in search results for relevant, popular keywords. Being in the highest ranking sites makes it far more likely that search engine users will follow your link and visit your site, as around 90% of people don’t look beyond the first page of results when […]


Google Places and SEO

Having links through to your website which appear in other places on the internet is crucial for successful search engine optimisation (SEO), because it helps visitors to find your business website in a variety of different ways, and it also shows search engines that your site is useful and relevent, especially if those links come […]


SEO for Your Facebook Business Page

Once you have set up your Facebook page, it is time to look at the search engine optimisation (SEO) process and how it affects your new page. Your Facebook page will not only be visible to anyone searching for it by name on Facebook’s internal search engine, but it will also be visible to traditional […]


Facebook as a Search Engine

Facebook is the leading social network website across the globe and one of the most visited websites in the UK and many other countries. It takes over half the social media market share in Europe, North America, Latin America and the Middle East. It has over 845 million users and accounts for up to 18% […]


Creating Your Facebook Business Page to Increase Your Web Presence

The rapidly growing social network Facebook is one of the internet’s most visited websites. Many of your customers and potential customers will be Facebook users. Make sure you aren’t missing out on being found by establishing a Facebook page which showcases your business. What is a Facebook Business Page? Facebook pages are returned by search […]


YouTube as a Search Engine

YouTube is the biggest-growing video sharing website in the world at the moment, and since its recent purchase by Google, this popularity is showing no signs of stopping. Video is an important feature of maintaining a web presence, and is a highly effective marketing tool. The inclusion of a video in your website can prove […]


What Is a Search Engine and How Important Are They?

A search engine is a program designed to find specified keywords, or search phrases, in documents. A basic form of search engine will exist on your own computer, in the ‘Document Finder’ or ‘Search’ tab on your computer’s menu. The origins of web search engines The Internet is essentially a collection of documents, and as […]


Sitemaps and SEO

To ensure your web pages are correctly found and indexed by search engines, consider including a sitemap for your website. While a sitemap will not directly influence your place in search results and does not guarantee that your pages will be indexed, it is still an important aspect of search engine optimisation (SEO). Sitemaps assist […]


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