Kathryn Allison

Choosing the Best Domain Name to Aid Your Website’s SEO

When setting up your business website, you will need to choose and register a domain name. This domain name is the address at which your site can be found. It is also a good place to start the search engine optimisation process. A search friendly domain name will hep customers and search engines to find […]

Can Gallery Pages Be Search Engine Optimised?

When creating your business page, you may find that it would suit you to include a gallery page which shows off your work. Gallery pages can be extremely useful for demonstrating what your work is all about, and images are eye-catching and will convey a great deal of information about your work to your potential […]

What Are Keywords

The most important aspect of search engine optimisation (SEO) is your use of keywords. But what are they, and how do they work? A keyword, or keyword phrase, is a word or a series of words which have great importance or significance. When writing for the web, these keywords have two main functions: to show […]

Keywords and Jargon: Can Your Customers Find Your Content?

The main purpose of any business website is to reach customers. This means ensuring your site is well optimised for search engines, allowing your site to be found and accessed by your target market. What is a keyword? If you have a website or are looking to set one up, you may well have considered […]

Site Structure and Search Engine Crawlers

An important aspect of search engine optimisation (SEO) is website structure. If your site is to be found and indexed by search engines, it needs to be structured in a manner which makes it easy to navigate. Search engines like Google index web pages using ‘crawlers‘.  These crawlers search for, find and return information about […]

Flash and SEO: Why It’s Best to Keep It Simple

When setting up your new website, it can be tempting to take advantage of many of the design features available to you, such as embedded Flash content, thereby making your site eye-catching and making it stand out from other sites. However, did you know that the use (and especially the overuse) of these elements can […]

Why Spelling and Grammar Are Crucial to SEO Success

When working to increase the Search Engine Optimisation (SEO) of your website, a common mistake is to overlook some of the basic aspects of quality content, such as checking the spelling and grammar of your content. However, neglecting these elements can have a big impact on your site’s search engine ranking. How does content quality […]

Keeping Your Business Website Content Fresh

How often do you update your website? Once it is uploaded and live, it can be easy to forget about your site; you may give the address out often, but do you look at it yourself? Ranking in Google Google has a system of over 200 factors which it uses to analyse and rank websites. […]

Networking Online to Boost Your Website’s SEO

A good sign that your site is relevant to people is if it receives a lot of visitors. While optimising your site for search engines helps it to rank highly and drive traffic to it, this also works the other way; if you get plenty of visitors to your site, the search engines will notice […]

The Importance of Being Original When It Comes to Website Content

Netcraft reports that as of September 2011, there are 485, 173, 671 websites on the Internet. With so  much content out there, you might think it would go unnoticed if someone copied information from another site onto their own. However, plagiarism does not go unnoticed by Google and its counterparts, who will drop the rank […]

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