Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]
Telesales and telemarketing are an important tool in the marketer’s toolbox. However, a proliferation of low-quality, poorly researched PPI and personal injury sales calls have left a bad taste in the mouths of many businesspeople who end up shying away from telemarketing for their business-to-business endeavours. It’s something that comes with many misconceptions and preconceived […]
Being a copywriter is definitely the coolest career I’ve ever had. Unfortunately, it’s not a job title that gets bandied around a lot outside of marketing spheres, and therefore doubt and misconceptions creep in. Here are 11 of the most common myths and misunderstandings that seem to be out there… 1. “‘Copywriting?’ You mean ‘copyright’ […]
Content marketing – when done right – can be an amazing thing for business. But as with many marketing trends, there are a few myths and nuggets of bad advice that occasionally surface. Let’s take a look at 14 common misconceptions and put them on the straight and narrow. 1. “I just need content marketing […]