As the internet has become more and more of a permanent fixture in our lives, it is now paramount for modern business owners to maintain a good reputation online, even if those businesses aren’t particularly online-orientated. Many of us turn to the internet first to source places to buy products and services: seeking everything from […]
You’ve probably heard it time and time again – listing your company on review websites is a crucial step to your ongoing visibility and a great opportunity for customer service. But why is that? If you’re on the fence about listing your business on a review site, or you’re not convinced of the value it […]
Testimonials play an important role in convincing visitors to your website that your products or services are of good value and that your business delivers what it promises. Visitors to your website look for testimonials to confirm that somebody like them has purchased from you previously and is happy to recommend you. They act social […]
A 2011 survey by US agency Cone Inc found that 80% of online shoppers have changed their mind about buying from a business after reading bad reviews online. Even if you don’t sell through your website, a key part of online marketing is making sure negative comments about you aren’t putting off potential customers. Monitoring […]
Are you using LinkedIn? If not, what’s holding you back? Unlike an expensive networking conference, LinkedIn is free. You can create a basic profile for yourself or your company. There is the option to upgrade, but I’d recommend just using the free version at the start. Some people view LinkedIn as a career-climbing and recruitment tool, but it is […]
Every business owner wants to know: Is social media working for my business? It’s a fair concern on the minds of many business owners. You may have heard the response that social media is free, so why not use it? It costs your business nothing. But that’s not true. Spend an hour of your time […]
Review websites are increasing in popularity. Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. The facts. Top tips. Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. Whether it’s looking for a hotel, choosing a […]
So you have now created your business profile page on Twitter, embedded a link on your website and linked back to your site on your profile. Building a large and relevant following is important and this post is a guide to effectively managing this critical process. The key to building a following is to start […]
Summary User experience is about how to make your website easy to use, valuable, and effective for visitors. User experience will help your business with lead generation, a better online reputation, matches your customers’ needs to your business objectives, gives you a competitive advantage. Good user experience helps to reduce costs and increase revenue. It […]