82% of people using a search engine click on a brand they recognise first – even if it’s not in the first position.* If you’re a local business doing local PPC ads, that might be just fine. But if you’re a small business appealing for national attention online, it’s something you’ll need to battle to […]
Do you want to learn more about your competitors PPC activity? Well, you’ve come to the right place! Auction insights is unknown to some advertisers but is an absolute gem in providing some valuable insight. Auction Insights is a very useful feature within Google AdWords. It’s your only free option to finding out how you […]
2017 showed us all that a lot can happen in a year. Another Royal Engagement was announced (congratulations to Prince Harry if you’re reading this), England qualified for the 2018 FIFA World Cup Finals in Russia and the UK came 15th in the Eurovision Song Contest. This is all riveting stuff but I know what […]
Your PPC Search Advertising may not be showing you the complete story if you have a physical store or customer-facing offices. Most advertisers use the standard KPI’s for their AdWords campaigns such as number of phone calls, emails, form fills etc. but what about increasing footfall to your store? How would you even track this? […]
Google has introduced a massive change to how paid search advertising (PPC) is displayed on desktop search results pages. For “highly commercial queries”, it now displays up to four paid adverts above the organic listings, with no adverts in the right hand column of search results. This means a maximum of seven paid advertising spaces […]
No matter how much you invest in pay per click keyword research and writing your adverts, it will be wasted effort – and money – if your landing pages aren’t effective. Here are ten ideas to help you get the best ROI from your PPC landing pages. Make sure your landing pages reflect your brand […]