Social

Highly targeted social media campaigns to reach new and existing customers

Social

Highly targeted social media campaigns to reach new and existing customers

Today paid social is an essential part of any business marketing strategy. Social media is hugely competitive, but a custom-built and highly targeted strategy can help you reach prospective and current customers with your products, services and offers.

Facebook Marketing Partner badge

As a Facebook Business Partner, Yell Agency has proven experts in providing regional and national businesses with successful campaigns that are designed to support your individual business goals.

What you can expect from a Yell Agency campaign

Facebook Business Partner

As a Facebook Business Partner, Yell has been vetted for our expertise and we have great experience in helping businesses grow through social media advertising.

Consultation &
Planning

The starting point is to understand your business and the goals you want to achieve; so we can research, develop a strategy and plan your campaign.

A Custom
Strategy

Whether it is brand awareness, website traffic, leads or sales, we will design a custom strategy to support your objectives.

Optimisation by Social Media experts

At Yell Agency our social media experts use technology, data and insights to optimise your campaign and drive performance.

Reporting &
Insight

You will receive transparent data and results, so we can review progress against your objectives.

Campaign
evolution

We work closely with you on the ongoing evolution of your campaign in line with your business and the products or services you offer.

What Yell Agency customers say...

"Yell has upped its game in a big way and is now providing a really impressive service to businesses which advertise with it. Our campaigns are now handled with great skill by those at Yell Agency, and I regard the money spent on those campaigns as being very well spent indeed."

Anthony Branley, Principal Galbraith Branley Solicitors

Channels

Facebook logo

Facebook

Facebook is the largest social media platform in the world with 2.7 billion people using it every month1 and is used by over 50 million people in the UK2.

Facebook logo

Facebook Audience Network

This Facebook Network provides visually engaging banners promoting brands and products across a wide range of popular UK websites and apps (that are relevant for location and target audience).

Facebook logo

Instagram

The highly visual nature of Instagram makes it the perfect companion to Facebook advertising for some businesses. With nearly 30 million users in the UK3 it also offers a highly targeted approach for reaching new and existing customers.

Facebook logo

YouTube

As the second most visited website in the world4, YouTube offers businesses the opportunity to drive brand awareness, website traffic and leads through engaging videos about your products and services.

Facebook logo

LinkedIn

Over 31 million people in the UK5 now use LinkedIn. This makes it an ideal platform for highly targeted B2B campaigns that Yell Agency can create to meet a wide range of business objectives.

Facebook logo

Messenger

With over 35 million users in the UK6, ads placed in Messenger can offer a great way to extend reach and generate new leads. Creatives for Facebook and Instagram can be used on Messenger for easy extension of your campaign.

Our services

Creative service

Yell Agency provides a creative service for your social media campaigns. This includes design activity, regular creative refreshes and testing the performance of different creatives to optimise performance.

Leads & sales generation

If your key objective is to drive leads or more online sales, we will develop a custom strategy for you that focuses on your target markets and interest groups. Our performance tracking and reporting will provide you with great insights and the results of your campaign.

Traffic & awareness

If your objective is to increase brand or product awareness, or you just want more traffic to be driven to your site, we have proven strategies to meet this need.

Facebook Audiences

To reach potential new customers we use specific audience approaches. These include demographic and behaviour targeting, building audiences who have similar interests to your existing customers and building “custom” audiences for potential customers who may have engaged with your website.

Facebook remarketing

Through use of the Facebook pixel, we are able to target people who had previously visited your website. A most powerful tool not only to re-engage with customers who purchased from you but also to target people who perhaps did not complete a form or buy a product. Additionally we can also retarget consumers who have searched on Yell.com for products and services that are similar to yours.

Creative service

Yell Agency provides a creative service for your social media campaigns. This includes design activity, regular creative refreshes and testing the performance of different creatives to optimise performance.

Leads & sales generation

If your key objective is to drive leads or more online sales, we will develop a custom strategy for you that focuses on your target markets and interest groups. Our performance tracking and reporting will provide you with great insights and the results of your campaign.

Traffic & awareness

If your objective is to increase brand or product awareness, or you just want more traffic to be driven to your site, we have proven strategies to meet this need.

Facebook Audiences

To reach potential new customers we use specific audience approaches. These include demographic and behaviour targeting, building audiences who have similar interests to your existing customers and building “custom” audiences for potential customers who may have engaged with your website.

Facebook remarketing

Through use of the Facebook pixel, we are able to target people who had previously visited your website. A most powerful tool not only to re-engage with customers who purchased from you but also to target people who perhaps did not complete a form or buy a product. Additionally we can also retarget consumers who have searched on Yell.com for products and services that are similar to yours.

Image of person working at a laptop

The digital ecosystem

At Yell Agency we are big advocates of the power of the digital ecosystem and how the likes of Paid Seach, Social and SEO can combine together to provide our customer’s with maximum impact.
We are also unique in the market in that we can include Yell.com, the UK’s No.1 online business directory7, in our own very powerful ecosystem solution.

Yell Agency business solutions

SEO premier service

Yell.com

Paid advertising on Yell.com ensures your business is prominent across all relevant locations and classifications at a regional and national level.

SEO premier service

Agency SEO

Our range of SEO solutions helps give you strong visibility on search engines, providing better quality traffic and more leads.

PPC premier service

Agency PPC

Paid Search is one of the most powerful and targeted ways to increase website traffic, leads and sales.

As a longstanding Google Premier Partner, Yell Agency has proven expertise in providing custom paid search campaigns that deliver great results and a strong return on investment.

Social media advertising premier service

Agency Social

Paid Social should be a critical part of any business's digital growth strategy.

Our highly targeted campaigns across a range of different social media platforms are custom built to help drive traffic, deliver more leads and achieve a strong return on investment.

Other products offering our Premier management service

As well as the specific Yell Agency products above, we offer the option of our personalised Premier management service on all Yell products* including:

  • Websites
  • Reputation Manager
  • Video

*minimum monthly spend applies.

Other products offering our Premier management service

As well as the specific Yell Agency products above, we offer the option of our Premier management service on all Yell products* including Websites, Reputation Manager and Video (*minimum monthly spend applies).

Get started today with Yell Agency

Call us 0800 777 495

Mon-Thu 8:30am-6:00pm

Fri 8:30am-5:30pm

Call us 0800 777 495

Mon-Thu 8:30am-6:00pm
Fri 8:30am-5:30pm


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Sources:

  1. Facebook's self-serve advertising tools (monthly active users)
  2. Statista June 2021
  3. Statista June 2021
  4. Similar Web - Top Websites June 2021
  5. Statista June 2021
  6. Statista June 2021
  7. No. 1 for all types of local businesses: Similarweb 2019