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Are PPC Ads Effective?

Now I’m going to answer this question in a most frustrating way – it depends! PPC ads, like any digital marketing, need to be done well to be truly effective. But don’t worry, I’m going to help you understand what you need to do to create successful PPC campaigns for your business. Catch-all ads targeting […]


An Introduction to Google Local Service Ads

Google is rolling out Local Service Ads in the UK. Local Service Ads help businesses stand out in search results and connect with local customers looking to hire their services. If you run a home service business (e.g. plumbers, window cleaners, or removal services), and want an easy way for local customers to find you […]


SEO and PPC: How To Make Them Work Together

You are probably already aware of how incredibly vital having an online presence is, even for the most traditional businesses. Your website is your shop window, where your customers can find you, but you do need to do a bit of work to drive potential new customers to it. SEO and PPC – working in […]


9 PPC Mistakes That Will Disapprove Your Google Ads

It’s an awful feeling when you log into your Google Ads account and you see the dreaded error notification. After all, you’ve decided what your ad should include, fully researched your keywords, planned your message and managed to fit it all into the character limit, but yet it’s still somehow been disapproved. Unfortunately, it’s all […]


Why Is PPC Brand Keyword Bidding So Essential? 

When starting out with PPC as a small–to–medium business, it can be tempting to plough all of your budget into non-brand keyword phrases – i.e., those which don’t include your business name or other branding information, but which focus on the type of product or service type you provide, for example “plumber in Bristol” or “hairdressers near me”.  You might think: “I can […]


How To Optimise Your Online Advertising Performance

Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]


How To Achieve Your Marketing Goals When You’re A One-Person Show

Assuming sole responsibility for the marketing of a business – especially your own business – can be daunting. Not only is there the planning, strategy and spend to think about, but there’s also the implementation – and of course measurement – of your marketing campaigns. Once started, some people become overwhelmed by the workload and […]


7 Reasons Why PPC Advertising is Worth the Spend

If you’re here, the below question may be very familiar: “Why bother with pay-per-click marketing when organic search and social media is totally free and accessible?” And it’s a totally fair question. Why pay for visibility on the likes of Google or Facebook when you can optimise your site or post social updates for free? […]


A Guide to Pay-Per-Click Advertising for Complete Technophobes

When you’re starting out with digital marketing, organic channels are always a great place to start. In marketing, “organic” refers to the free ways you can optimise your site for search, or the posts and information you can freely share over social media. If you’re a bit of a digital marketing newbie, organic channels are […]


Different Types Of Conversion Tracking In Google Ads

If you’re currently using Google Ads or you’re planning to do so, then it is worth understanding the different types of conversion tracking you can use within Google Ads. After all, you want to see if your adverts are performing especially when you’re paying for it! Google Ads offers free tools to help you track […]


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