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What Are Search Partners On Google AdWords?

Have you ever noticed when creating a Google AdWords campaign that Google’s settings give you an option to include search partners? But what actually are search partners on Google AdWords? This article aims to break down what search partners are, where your adverts could appear, and highlight the benefits and challenges of Search Partners. What […]


Google AdWords Attribution Models: What You Need To Know

Attribution is becoming a bit of a buzzword in Digital Marketing at the moment. There is good reason for this however. If your Google AdWords Account Manager is asking you to switch attribution models, then it’s time to sit up and listen. Understandably, you’d like to know more about Attribution, how it works and what […]


4 PPC Factors You Can Influence With Bid Modifiers

Bid modifiers are great! By assigning a numerical percentage in Google AdWords against a certain factor can determine how much more or less you are willing to pay per click due to the performance of said factor. The importance of bid modifiers are growing in PPC due to its efficiency benefits. If you have a […]


How To Improve Your PPC Impression Share

Impression share is an important metric within the PPC world. It’s defined by Google as ‘the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.’ In layman’s terms, it’s what percentage your advert appears in search engines for the search terms and locations that you’re […]


How To Track Your PPC Competitors With Auction Insights

Do you want to learn more about your competitors PPC activity? Well, you’ve come to the right place! Auction insights is unknown to some advertisers but is an absolute gem in providing some valuable insight. Auction Insights is a very useful feature within Google AdWords. It’s your only free option to finding out how you […]


How To Optimise Google Shopping Campaigns

Google Shopping is a bit of a mystery to a lot of advertisers despite the significant increase in popularity. Some say trying to figure out Google Shopping can be likened to working out the Da Vinci code. OK, I may be over exaggerating but it’s very different to your ordinary PPC Search campaign. There are […]


5 PPC Trends You Need To Know For 2018

Happy New Year to all! What a year it has been in the world of PPC with plenty of Google AdWords updates to test your knowledge – from new audience targeting to new features to help increase your workflow and improve your PPC campaigns. But what do we expect in 2018? Here I take you […]


The Biggest Google AdWords Updates In 2017

2017 showed us all that a lot can happen in a year. Another Royal Engagement was announced (congratulations to Prince Harry if you’re reading this), England qualified for the 2018 FIFA World Cup Finals in Russia and the UK came 15th in the Eurovision Song Contest. This is all riveting stuff but I know what […]


Find Out Why Your Google AdWords Ads May Not Appear

If you’re spending a lot of money on advertising through Google and you’re struggling to find your advert, read this article. There are a number of reasons why your PPC advert may not be showing. You’re not alone either, a lot of companies are in the same boat and are eager to see the goods. […]


How To Drive Store Visits Through PPC Advertising

Your PPC Search Advertising may not be showing you the complete story if you have a physical store or customer-facing offices. Most advertisers use the standard KPI’s for their AdWords campaigns such as number of phone calls, emails, form fills etc. but what about increasing footfall to your store? How would you even track this? […]


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