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Should You Use Ad Scheduling?

A lot of smaller companies use the AdWords ad scheduling functionality to set their campaigns to display at certain days of the week and times of the day. In this post I will share how to implement ad scheduling and also offer my opinion as to when it should be used as I do not […]


How Does the AdWords Auction Work?

Yesterday WordStream released another of their really useful infographics, this time explaining How the AdWords Auction Works. It can be tricky explain exactly what Google AdWords is, let alone trying to explain the technicalities of how it works. You can explain that AdWords is an auction, but it is not as simple as the highest […]


The Google PPC Adwords Editor – How to Use It

I mentioned in my last blog that I was going to discuss the PPC Google Adwords editor tool, so here we are. The adwords editor tool is a brilliant offline tool which allows you to build your campaigns efficiently, duplicate them, add negative keywords in bulk, edit match types in bulk, add adverts and yes..in […]



Google AdWords Match Types

One of the biggest mistakes made when setting up campaigns or adding new keywords to PPC accounts is to add them without selecting Match Types so they default to Broad Match. In order to optimise your campaigns, Google provides a variety of different Match Types to apply to the keywords you are bidding on. This […]


Negative Keywords in AdWords PPC

One of the main mistakes people make in setting up a AdWords account is they forget to add negative keywords. This isn’t really their fault as Google don’t make it extremely obvious how to add them or why you should. But you should. As mentioned in a previous post about broad match keywords, they are […]


Writing Good Adverts for Your PPC Campaigns

With PPC, you choose your keywords, and then you write your adverts. But what should you write? The keyword signifies the intent from the searcher, but the advert is your chance to present your brand and your website. The advert is very important. The more people that click on your advert, allows you a higher […]


Improve Your PPC Campaigns With Relevance

Throughout my blog posts I am going to be constantly mentioning the word relevance. It is a factor that can make or break the performance of your PPC campaigns and therefore I am extremely passionate about it, as anyone who has ever worked with me or I have run PPC campaign for will know! Therefore […]


Google Local Search Results Pages Explained

When your search query returns a search engine results page (SERP) that consists of a mixture of different listing types this is known as ‘Universal Search’.  In a previous post we illustrated where PPC ads and organic listings are displayed; in this post we will show how the results returned can differ for local searches. […]


Pay Per Click Text Advert Structure

There are lots of different types of advert formats you can use to advertise through the Google AdWords platform including text, banners, animated banner, mobile, gadgets and videos. The adverts type you chose should depend on the type of campaign you are running and the objectives you are aiming to achieve. In this post I […]


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