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How to Use the New Google Keyword Planner (2018 Update)

Most of us know we need to optimise our company website for search in order to stand a chance of being found online. That’s pretty much a given at this point. But if you don’t know your SEO from your elbow, where do you start? Regardless of one’s level of SEO expertise, all good search […]


A Beginners’ Search Engine Marketing Glossary

Every business wants to be found online. Many businesses wouldn’t be able to turn a profit without making a name for themselves over the internet. Those with even a passing interest in online visibility have probably come across the term “search engine marketing” before. Search Engine Marketing or “SEM” covers a number of interrelated topics […]


How To Get Your Business In The Google Local 3-Pack

If you use Google regularly, chances are you’ve seen the map results – known as the 3-pack, local pack, map pack, or snack pack. But have you ever wondered how to get your business to show up there? It’s surprisingly easy! Let’s take a look at the local 3-pack; what is it? And how can […]


How Online Reputation Management Can Boost SEO

Naturally, every business that cares about their online presence wants to achieve excellent search visibility and build an awesome reputation on social media and review websites. But did you know that online reviews can influence your SEO? It’s true! Carefully managing your public reviews and feedback can have a positive impact on your search rankings. […]


Is Google Going Longform With New SERPs?

Late last year, Moz discovered that Google was showing significantly longer snippets of content (hopefully, your carefully crafted meta decriptions) in its search results pages. The SEO expert is now recommending character limits of 300 for your meta descriptions. It’s been 160-ish for YEARS, so clearly they think something pretty big is going on there. […]


5 Key SEO Practices For Your Website

No three letters strike fear into the hearts of newbie webmasters than the dreaded S… E… O… Search engine optimisation is often seen as a clever, fancy-pants practice that’s off-limits to us mere mortals. And yes, some of the more in-depth, technical practices would probably make our heads spin, but there are some very basic, […]


How to Split Your Search Marketing Budget Between PPC And SEO

Most businesses are aware that PPC and SEO work best in tandem with each other. Where some people come unstuck is how to apportion budget in such a way that gets the most out of both search marketing activities. I like to use the somewhat superficial metaphor of ‘looking good’ to describe how SEO and […]


How Can Reviews Improve Your SEO?

Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]


How to Draft a Web Page for Design

Any small business is likely to tackle web copy at some point, and translating the words from a Post-it to a living, breathing web page can be a messy process. As the point of a business website is to get people to call/sign up/buy, every bit of content has to be in a tidy and […]



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