Have you heard of Artificial Intelligence (AI for short)? It may conjure up images of science-fiction movies and robots, but chances are that you’re using AI every day without even realising. The concept of AI isn’t new but many of us still don’t really understand what AI is, or how it even works. Let alone […]
By now, we’re used to seeing our content displayed within search engine results pages, as Google tries to answer questions without searchers having to click through. Years ago, we all answered Google’s demand for content. Blogs, how-to guides, videos, the lot. But a lot of people created – I’ll say it – trash content. Content […]
With metrics like site speed and security signals remaining firm search visibility factors, it’s clear that Google doesn’t just rank websites whose content most directly answers searcher queries. Sites now have to provide a smooth and efficient user experience too. Enter the forthcoming Page Experience Update. Back in May 2020, Google announced that they’re going to be significantly […]
Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]
Keeping an eye on what your competitors are up to is part of any good business strategy – and it’s the same with their keywords. Finding out what keywords a competitor is using (or not using) can help give you an edge in your SEO. Why research competitor keywords? Keyword research is a fundamental part […]
You are probably already aware of how incredibly vital having an online presence is, even for the most traditional businesses. Your website is your shop window, where your customers can find you, but you do need to do a bit of work to drive potential new customers to it. SEO and PPC – working in […]
If you’ve noticed your website pages rise or fall in Google Search, it could be because Google released a Core Update. In a core update, Google makes significant changes to its search engine algorithms to improve the quality of search results. These changes can have a considerable effect on search engine results pages (SERPs), across […]
If you, like many business owners, are of the opinion that your business website is unlikely to be affected by cybercrime, please think again and read on. On average 30,000 websites are hacked every day (source Sophos Security Threat Report) and hackers create 300,000 new pieces of malware every day (source McAfee). With the technological […]
“On-page” SEO is essential to making waves online. Search engines take numerous factors into account when deciding where to rank your website, such as your content marketing efforts, site speed, and keyword optimisation. However, on-page factors only form part of the search optimisation picture. There are also a number of “off-page” factors to consider too, which […]
…or “How to turn great print copywriting into excellent SEO optimised copywriting that human readers will love too”. If you’ve had experience writing successful copy for offline functions, you’re most likely going to enjoy some success when writing copy for your website. However, you will need to add a few mildly techy, chiefly SEO-related tricks […]