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How To Use Fake News To Your Business’s Advantage

‘Fake news’ – literally meaning untrue stories masquerading as news – hasn’t officially been a thing for very long. It feels like it’s really just the past couple of years that the term has been bandied around in earnest, and that’s in response to a proliferation in these false stories circulated quickly and widely on […]


How to Draft a Web Page for Design

Any small business is likely to tackle web copy at some point, and translating the words from a Post-it to a living, breathing web page can be a messy process. As the point of a business website is to get people to call/sign up/buy, every bit of content has to be in a tidy and […]


8 Tips For Meeting Your Content Writing Deadline

Content writing is hard at the best of times, but content writing to a deadline can be torturous. Keeping up the momentum when copywriting has never been harder, when we have so many distractions beckoning. It’s harder still if your deadline is self-imposed, because you’re that much more likely to break it, especially if you […]


Should Your Web Copy Feel Human or Corporate?

I recently read an article with the controversial title ‘Don’t Be Human – Just Be A Better Brand’. I couldn’t disagree more. To be fair, the author went on to admit that coming across as human is ‘a pretty good thing’ in this era of social media marketing and the main thrust was that developing […]


The Long and the Short of it – Minimal vs In-depth Web Copy

When you’re thinking about how to write copy for a website, whether it’s a brand new site or you’re revamping an existing one, the length of the copy is an important consideration. My training in applying the principles of modern business English to web copywriting taught me that keeping things short and to the point […]


Starting From Scratch – Tips for Writing Copy for Your New Website

Writing copy for a website is never an easy task. But when it’s your own website, especially the first one for your own business, it can be a major challenge. The other day a client confessed that, before she sought professional help with developing her web copy, she had been going through a nightmare trying […]


Does Your Web Copy Engage Your Target Audience?

Have you considered whether your web copy truly appeals to the people you want to reach out to? When you first sit down to start putting together the content for your website, you’ll naturally focus on your business and what it does. However, to ensure your copy really engages readers, your attention should be focused […]


Making the Important Stuff Stand Out

Reading a webpage isn’t like reading a book, a magazine or even a printed brochure. Most people don’t read every single word on a webpage from beginning to end. The tendency is to scan through the text, sometimes in just a few seconds, and judge the page based on the minimal information they’ve absorbed. That […]


Making the Important Stuff Stand Out

Reading a webpage isn’t like reading a book, magazine, or even a printed brochure. Most people don’t read every single word on a webpage from beginning to end. The tendency is to scan through the text, sometimes in just a few seconds, and judge the page based on the minimal information they’ve absorbed. That means […]


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