More and more, getting a website to perform well means designing accessibility for everyone. To succeed in search engines, we have to meet and surpass accessibility guidelines. For your website, that’s about two main things: reading level and ease of use for people with sight issues. Reading level “Around 15 per cent, or 5.1 million […]
Did you know that tech giant Cisco predict that by 2022, 82% of all web traffic will relate to video content (Source: Cisco, 2018)? That’s quite the hefty chunk! It therefore stands to reason that future-proofing your content marketing means incorporating video to some degree – be it live or pre-recorded. Here’s another stat for […]
Any small business is likely to tackle web copy at some point, and translating the words from a Post-it to a living, breathing web page can be a messy process. As the point of a business website is to get people to call/sign up/buy, every bit of content has to be in a tidy and […]
In August 2016, Google announced that it was going to roll out an update that would help users access content more easily on mobile by changing the way it ranks pages with interstitial or “pop-over” windows. As of January 2017, these rules have been rolled out; potentially affecting mobile search rankings on a number of […]
If you’ve been putting off getting a website for your business because the idea of all of that jargon and technological jiggery-pokery fills you with dread, this website jargon buster is the right place to start your journey. Before you make any plans or part with any cash, it’s a good idea to get a good […]
eCommerce marketers know that they’re supposed to test their pages to find the optimal content for their target audience. However, many of us waste enormous amounts of time running tests that never seem to produce noticeable improvements. What are we doing wrong? Tell me if the following conversation sounds somewhat familiar to you: Marketer: “Boss, […]
Over two-and-a-half billion people use the internet. They’re probably not all looking for what your business sells. But a tiny proportion of them will be. Once you’ve found ways to reach that group of people (perhaps via online advertising, SEO or social media work), it’s really important you give them an outstanding user experience (UX). […]
Web design used to be pretty straightforward. All you had to do was make sure your website could be viewed properly on a PC and a Mac, and you were good to go. But today, it’s a different story. Smart phones and tablets have taken off. In the UK, a significant amount of internet use […]
Building a website without a wireframe is a bit like building a house with no architectural plans. You’re likely to end up with something that’s eccentric at best and unusable at worst. Whether you’re the designer, your mate’s the designer or you’re paying top dollar, a website has to start somewhere. Before you get to […]
Your design is unique to you – don’t take that from others. But often the key to a successful website is how it’s laid out; how the placement of elements encourages engagement and onward journeying. Big companies spend ohmygoshsomuch on the psychological theory behind web design, which is probably not going to feature greatly in the […]