The good news is they most likely won’t. On Tuesday 16th January, YouTube announced changes to the qualifying criteria for its Partner Program. To apply and be accepted for the Partner Program, instead of simply having a total of 10,000 views, your channel will need: 1,000 subscribers AND Minimum 4,000 hours watch time, in the […]
Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]
What are you going to do differently this year to attract more opportunities for your business? Of course, you can continue marketing the way you did last year, but market and buying habits are constantly changing behind the scenes. There are no guarantees that last year’s marketing solutions will work in 2017. If they do, […]
Any casual Google search for “video marketing” brings up a plethora of results extolling countless virtues of using video to promote your business. But many small businesses are not joining in with the online video revolution. Many cite the expense and time taken to produce video, or feel that they don’t have the equipment and schedule […]
I am a big fan of YouTube. Though it is probably most commonly known nowadays for video gaming channels and beauty vloggers, it does offer a very rich and varied amount of business related channels, especially when it comes to marketing related topics, and the busy realm of content marketing is no exception. As an […]
In my opinion, YouTube is the best resource for anyone trying to do anything. Whether you’re after home decor tips, fitness regimens, upgrading your computer, even boiling an egg; chances are someone on YouTube has the answers. It’s seemingly never-ending. The business corner of YouTube is quite small compared to the gamers and the beauty […]
Virality is the lifeblood of online marketing, if we can create something promotional and entertaining, it has a fighting chance of gaining its own momentum online. If you work in an industry that allows it, creating lighthearted, even comedic content always helps stack odds in your favour in terms of shares and likes, simply because people […]
As I’ve admitted before, I love YouTube. As discussed in the previous article, YouTube doesn’t always have the immediate reputation of being a great resource for professionals. Once you’ve waded through the cute animals and “fail” videos, there is a wealth of sharp business and marketing advice. If you want to make progress online, these […]
With media coverage for the mass audiences subscribed to online video celebrities such as Zoella (over 11 million subscribers) or PewDiePie (nearly 50 million subscribers), it’s no surprise businesses are asking how brands benefit from working with vloggers. Not only can the YouTube channels of vlogging stars gain a large scale reach, with PewDiePie amassing more […]
YouTube is a great resource. It has a reputation for being full of goofy comedy, video game let’s plays, and cute animals, but it’s so much more than that. YouTube is afire with great business advice, but it can get drowned out a bit with the wackier channels and paid advertising. I have chosen 6 […]