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Charlie Eades

Charlie EadesTwitter

Charlie has worked in the advertising industry for 12 years and is currently Head of Search & Display products at Yell. Over the years she has worked closely with Bing, Yahoo & Google as well as managing a Display network comprising AOL, MSN, The AA and more. Charlie’s passion is delivering a return on investment for SMEs through cross channel marketing.

Proper Keyword Planning Saves Time

You’ve decided to advertise on a Search Engine, like Google, Bing or Yahoo and why wouldn’t you?  The digital adspend in the UK was £7,194bn in 2014 and Search advertising made up a massive 52% of that market – check out the IAB’s Full Year Digital Adspend Results for more information on the market! The […]


Which Google Ad Position Should I Aim For?

When you advertise using Google AdWords, you enter an auction and your advert could end up in any paid position, on any page, where there is an available slot. The positions are labelled; 1 is the first position and this is situated below the search bar normally – you’ll know which one is an ad […]


De-Mystifying Pay-Per-Click Jargon

Do you know your PPC from your CPC or your CPA from your QS? Let’s see if we can de-mystify some of that pay-per-click jargon! There are a lot of acronyms in the advertising world (an acronym is a shortening of a word, like AKA – Also Known As).  I could rattle off a list […]


5 Steps to Going Mobile for Business Success

We’ve been hearing for years now that, ‘this is the year of mobile’ and some people are still saying it.  The things is, the ‘year of mobile’ has passed and mobile is now part and parcel of our everyday lives.  Are you mobile ready? Well, according to recent studies carried out by Google, in The […]


The Benefits of Bidding on Brand Terms

When you set up a PPC campaign, you create a number of campaigns, which contain a number of adgroups, which contain keywords of a similar theme. In the example of this motorbike clothing store, called Mike’s Moto, they could have the following campaigns and adgroups: The structure shown here and its naming convention is generally sound, […]


Better Together – Cross Channel Marketing

Some people get really confused about Search and Display and don’t understand why they might need both.  Advertising is not about accumulating as many clicks as possible for as little money as possible – it’s about achieving your Return on Investment goals.  Different business will have different needs when it comes to generating a return […]


The Display Landscape – Agencies

If you’ve done any research on display advertising or banner advertising online, you’ll probably have run into the Display Lumascape. What I would like to do through a series of blog posts is to breakdown this Lumascape and explain the different types of businesses in the display landscape and what they (generally speaking) do and […]


The Display Advertising Landscape

I was talking to someone the other day and explaining exactly what my job entails and as soon as I got round to explaining display advertising I was met with a barrage of questions about whether banner advertising was a dying medium and whether people even looked at the banner adverts online and so I […]


The Value of an Impression

This is a tricky subject for a lot of people, so I want to try and tackle this once and for all.  I am sorry if this turns into a bit of a maths class, but it has to be done! What I want to start with is 1,000 impressions ≠ 1,000 impressions.  Impressions are […]


Do’s and Don’ts for Your Banner!

You should treat your banner advert like your shop window.  A shop window should be alluring, but not give the whole game away; it should insight curiosity in your customers to make them want to come in and take a look around for more.  That said, the shop window shouldn’t be so mysterious that customers […]


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