What is geographic targeting? Geographic targeting is identifying and defining the geographies you want to target and then placing your banner campaign in front of consumers within that geography. When you advertise off-line you may choose to advertise only in certain locations. You could achieve this by advertising in the local newspaper or in a […]
What is demographic targeting? Demographic targeting in the realm of on-line banner advertising is targeting your banners to a segmentation of the population based on their characteristics or traits. There are various characteristics which could make up a demographic, such as: Gender Age Income Education Household Size Social Grade Children (whether a person has children) […]
Every single aspect of your banner campaign will relate back to the goals you set at the beginning. What is the purpose of your campaign? What are you trying to achieve? You must always bear this in mind when you are designing your banner. Effective taglines Your tagline should reflect your goal, if you want […]
As your campaign is running and once it’s come to an end you will need to be able to decide if it worked or not. You need to establish how you do this BEFORE your campaign finishes, ideally before it starts. The Stats When looking at statistics there are three main things you need to […]
Setting up a banner advertising campaign can be costly and time consuming, depending on what you’re looking to achieve, but it’s definitely something worth investing both time and money into – In June 2011 95.3% of fixed line internet users were exposed to online display advertising (comScore, September 2011) and that’s something you should be […]
Before you start any new advertising campaigns you need to decide what you’re trying to achieve. So many people know they need to advertise but don’t actually stop to think about their campaign, they just take whatever shiny advertising opportunity is presented to them by whatever sales person happens to knock on their door first. […]
What are banners? Banners are the picture adverts that appear on some webpages; they could appear almost anywhere on any site, they could be animated, they could have sound, they could expand to a short video clip and very soon they could be a combination of all those things. How does it work? Most websites […]
Engaging your audience (Part 1) What’s next? You’ve got a customer interested and they want to find out more, depending on what options you’ve given them, they can call, email or visit your website. I would always prefer to do my research on-line and so do 77% of internet users (ONS, August). They’re forming an […]
Awareness and engagement The first question you really need to ask yourself is, ‘where are my potential customers going to see my advert?’. If the answer leads you to advertise in the local newspaper or on billboards then the next question you need to ask yourself is, ‘how will my potential customers engage with my […]