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Dan ThorntonTwitter

Dan has spent more than 10 years writing and marketing on the web, originally for some of the UK's largest publishers, and now for a variety of clients from small consultancies to international brands and media companies. He has experience in a wide range of areas, from content marketing and social media to mobile app development, but has a particular focus on how effective content drives conversions, whether that involves text, images or video.

How to Optimise Your Videos for YouTube Success

Are you producing videos to promote your business, or planning to start filming content to share online? An ever-increasing number of businesses have realised the benefits of video for marketing. With more and more video content being uploaded online every day, it’s essential to know how to optimise your videos for YouTube success in order […]


Why Your Website Needs To Move To HTTPS In 2017

You may have run a successful business website for years without ever needing to know about HTTPS and SSL certificates. As a way to protect and encrypt data, it was only really necessary for eCommerce and banking websites. And while there has been encouragement to switch for the last two years, there are big reasons […]


How to Create a Facebook Business Page

Lots of people see Facebook as a platform to chat with friends, post holiday snaps and maybe even play games. You can do all of that on the site of course – but you can also create specific pages for your business, which work separately to personal profiles. These are known as ‘Facebook pages’. Building a […]


Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


Google Cuts Down on Paid Adverts in Search Results

Google has introduced a massive change to how paid search advertising (PPC) is displayed on desktop search results pages. For “highly commercial queries”, it now displays up to four paid adverts above the organic listings, with no adverts in the right hand column of search results. This means a maximum of seven paid advertising spaces […]


Why Your Business Needs to Use Foursquare

It’s never been more important to know why your business needs to use Foursquare. We’ve all experienced a shift in our behaviour and habits due to smartphones and mobile connectivity, and the location-based network has responded in a way that means it’s an essential marketing tool. Foursquare itself boasts more than 55 million users. That’s […]


How Business Benefits from Video and Working with Vloggers

With media coverage for the mass audiences subscribed to online video celebrities such as Zoella (over 11 million subscribers) or PewDiePie (nearly 50 million subscribers), it’s no surprise businesses are asking how brands benefit from working with vloggers. Not only can the YouTube channels of vlogging stars gain a large scale reach, with PewDiePie amassing more […]


Why Buy Multiple Domains for your Business?

When you register the web address for your company website, you’ll be asked if you’re interested in an almost endless list of extra potential addresses. But why buy multiple domains for your business? The Domain Name System (DNS) is essentially an internet phone book. You can reach a website by typing in 28 letters and […]


How Video Can Help Boost Your SEO

Explaining how video helps your SEO efforts means explaining a bit of a paradox. Search engines can’t ‘see’ what is in video content, although Google and Bing are among the companies developing image and video recognition software. Yet video can really boost the search engine optimisation of your website. The question is how your business […]


Live Video – Marketing with Periscope, Meerkat and MyEye

Streaming live video to market your business is not a new idea. From webinars to conferences and static webcams, there have been a number of ways to create and share live content for some time. But the recent launches of live streaming applications Periscope, Meerkat and MyEye (with investment from David Beckham) have put a […]


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