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Dan ThorntonTwitter

Dan has spent more than 10 years writing and marketing on the web, originally for some of the UK's largest publishers, and now for a variety of clients from small consultancies to international brands and media companies. He has experience in a wide range of areas, from content marketing and social media to mobile app development, but has a particular focus on how effective content drives conversions, whether that involves text, images or video.

How to Optimise Your Videos for YouTube Success

Are you producing videos to promote your business, or planning to start filming content to share online? An ever-increasing number of businesses have realised the benefits of video for marketing. With more and more video content being uploaded online every day, it’s essential to know how to optimise your videos for YouTube success in order […]


Why Your Website Needs to be HTTPS ASAP

The ultimate aim for any business website is to attract new customers or clients. So imagine if your website actually turned them away… This could happen if your website does not have HTTPS enabled, as it’s essential for every business website to have this in 2018. If not, all the time, effort and money you’ve […]


Why Your Website Needs To Move To HTTPS ASAP

You may have run a successful business website for years without ever needing to know about HTTPS and SSL certificates. As a way to protect and encrypt data, it was only really necessary for eCommerce and banking websites. And while there has been encouragement to switch for the last two years, there are big reasons […]


Facebook Advertising – Boosted Posts Versus Adverts

Did you know that Facebook advertising has been available for 13 years? The first paid promotions appeared in April 2004, just two months after the social network launched. And now in 2017, it’s an essential part of growing your business. Understanding how to use Facebook Boosted Posts versus Adverts has never been more important in […]


The Power of Facebook Advertising For Business

More and more businesses have discovered the power of Facebook advertising in recent years. The social networking giant has become an integral part of life for many people in the UK. And that’s before you add the additional reach and growth of Facebook-owned Instagram. But it’s not just the scale of Facebook advertising that makes […]


How To Create A Facebook Page For Your Business

Lots of people see Facebook as a personal social media platform to chat with friends, post their holiday photos, do online shopping, and maybe even play games. You can do all of that on Facebook of course – but you can also set up a specific page for your business, which works separately to personal […]


Mobile-Friendly Websites Promoted by Google from May

There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]


Google Cuts Down on Paid Adverts in Search Results

Google has introduced a massive change to how paid search advertising (PPC) is displayed on desktop search results pages. For “highly commercial queries”, it now displays up to four paid adverts above the organic listings, with no adverts in the right hand column of search results. This means a maximum of seven paid advertising spaces […]


Why Your Business Needs to Use Foursquare

It’s never been more important to know why your business needs to use Foursquare. We’ve all experienced a shift in our behaviour and habits due to smartphones and mobile connectivity, and the location-based network has responded in a way that means it’s an essential marketing tool. Foursquare itself boasts more than 55 million users. That’s […]


How Business Benefits from Video and Working with Vloggers

With media coverage for the mass audiences subscribed to online video celebrities such as Zoella (over 11 million subscribers) or PewDiePie (nearly 50 million subscribers), it’s no surprise businesses are asking how brands benefit from working with vloggers. Not only can the YouTube channels of vlogging stars gain a large scale reach, with PewDiePie amassing more […]


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