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Mary Stringer

Mary StringerGoogle+Twitter

An experienced marketeer, PR, copywriter and blogger for Yell, The Metro and various clients at Resonates, Mary advises businesses how to create and distribute relevant engaging content for multiple platforms. With a particular interest in content creation and strategy, Mary regularly blogs about content development, social media and SEO.

How to Split Your Search Marketing Budget Between PPC And SEO

Most businesses are aware that PPC and SEO work best in tandem with each other. Where some people come unstuck is how to apportion budget in such a way that gets the most out of both search marketing activities. I like to use the somewhat superficial metaphor of ‘looking good’ to describe how SEO and […]


How To Write Stand-Out Copy In A World Where Everyone’s A Writer

Not only has the Internet got people reading more, but it’s also got people writing more. Nearly everyone has at least one social media account, and according to Social Pilot, Facebook users collectively send 150,000 messages every minute. Now that people have their own platforms, they feel compelled to speak from them – no matter […]


How To Use Fake News To Your Business’s Advantage

‘Fake news’ – literally meaning untrue stories masquerading as news – hasn’t officially been a thing for very long. It feels like it’s really just the past couple of years that the term has been bandied around in earnest, and that’s in response to a proliferation in these false stories circulated quickly and widely on […]


Six Tips To Seduce Readers With The Best Ever Headline

Headlines matter more than most people think. In one of the most quoted copywriting tips you’ll hear, advertising Godfather David Ogilvy once said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. In other […]


8 Tips For Meeting Your Content Writing Deadline

Content writing is hard at the best of times, but content writing to a deadline can be torturous. Keeping up the momentum when copywriting has never been harder, when we have so many distractions beckoning. It’s harder still if your deadline is self-imposed, because you’re that much more likely to break it, especially if you […]


Speed Up Your Proofreading With These Six Time-Savers

Proofreading website content and other copy has to be one of the most monotonous tasks in the world. Repetitive, unimaginative, unrewarding (for most); it’s not a task most of us jump to, and certainly one we tend to rush. Unfortunately proofreading isn’t a job you can skimp on, even if you don’t really care about […]


Six Tips For Clear Writing To Prevent Confusing & Losing Your Audience

Clear writing isn’t a top priority for a lot of people, and why would it be? With so many other important objectives to achieve in your writing – showing passion, creating interest, building a convincing argument – clarity just sounds boring. But we’ve all started reading one of those promising posts with a great headline, […]


Why It’s OK To Re-Use Your Old Content

Everything we produce as humans is to some degree repurposed. For most of us, our lives are spent accumulating pre-ordained and accepted information, assessing other people’s findings and observations, which then to some degree influence our own. Original content is rare; we are all standing upon the shoulders of giants. Original ideas do happen, but even when […]


The Best Ways To Promote Your Business Event Online

You have an exciting business event planned, and you know it will be a hit – if only you can persuade the right audience to attend. Once you’ve invested in a venue, tech, staffing and the rest, you need to make sure the turn out justifies your outlay – especially if you’re not charging for […]


Nine Social Media Competitions To Boost Your Following

Everybody loves a social media competition, especially one that requires minimal effort to enter. The great thing for you as a business is it can be a very cost effective way to garner interest and engagement – all you need to run one is some giveaway products or offerings. Social media is one of the […]


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