×
Mary Stringer

Mary StringerTwitter

An experienced marketeer and PR, Mary advises businesses how to support sales with persuasive online content. With a particular interest in web content creation and strategy, Mary regularly blogs about copywriting, social media and SEO.

Eight Things To Split-Test In Your Email Campaigns

Continuous improvement in any field of work is driven by regular testing and evaluations. Email marketing is no different, and testing is essential in order to measure and cater to your database’s behaviours and preferences. Split-testing is a method that will enable you to compare the impact of different elements of your emails, which in […]


11 Benefits Of Doing A Social Media Takeover

A social media takeover is when one business, brand or individual, partners with another in order to jointly benefit from “sharing” social media reach. It usually involves a company or sometimes an influencer temporarily taking over a social media channel belonging to another company or an individual, and producing lots of fresh new content to […]


How To “Piggyback” On A Trending Hashtag Or Topic

Everyone wants to know the secret of how to trend on social media – for the right reasons, anyway. But to create a trending hashtag, you need to be very, very newsworthy – and for most small to medium businesses, this is very difficult to achieve.   There are ways you can trend at a low level – through running competitions, […]


Quick And Easy Social Media Strategy In 6 Parts

When you have a business to run, the demands can be multitude and time is precious. The last thing on your mind is going to be writing a lengthy social media strategy. Happily, social media strategies only need to be as detailed as you want them to be. A huge company with a standalone marketing […]


SEO and PPC: How To Make Them Work Together

You are probably already aware of how incredibly vital having an online presence is, even for the most traditional businesses. Your website is your shop window, where your customers can find you, but you do need to do a bit of work to drive potential new customers to it. SEO and PPC – working in […]


Why Is PPC Brand Keyword Bidding So Essential? 

When starting out with PPC as a small–to–medium business, it can be tempting to plough all of your budget into non-brand keyword phrases – i.e., those which don’t include your business name or other branding information, but which focus on the type of product or service type you provide, for example “plumber in Bristol” or “hairdressers near me”.  You might think: “I can […]


How To Communicate With Your Email Database During COVID-19 

If anything could make us all remember the true value of staying in touch, a deadly virus forcing many of us to remain in our homes for weeks on end could.  Since the outbreak of COVID-19 we’ve found ourselves video-chatting to people more regularly than we’d ever normally speak to them, and not just for something to do; we’ve suddenly become very aware of […]


How To Optimise Your Online Advertising Performance

Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]


How to Choose and Use the Best Hashtags for Your Brand

The best hashtags on social media serve three key purposes: 1. They correctly categorise content according to the hashtags that are used in posts, making it easier for audiences to find content they wish to read. 2. They expand the reach of content in which they are included. 3. They give accounts a way to […]


How to Drive Extra Sales in Times of Low Demand: 13 Tips

Every business has periods of low demand, depending on the seasons, the day of the week, and sometimes even the weather on the day. So how can you anticipate this ahead of time, and create extra demand with your marketing to top up your sales? These 13 ideas will help you to get ahead of […]


1 - 10 of 97 results