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Mary Stringer

Mary StringerGoogle+Twitter

An experienced marketeer, PR, copywriter and blogger for Yell, The Metro and various clients at Resonates, Mary advises businesses how to create and distribute relevant engaging content for multiple platforms. With a particular interest in content creation and strategy, Mary regularly blogs about content development, social media and SEO.

12 Ways To Rebuild Your Email Database After GDPR

Months after GDPR took hold, many small to medium businesses are still grappling with the after-shock of this new legislation. One common consequence across the board has been the depletion – decimation for some – of email databases, as businesses in the EU were obliged to delete the contact details of anyone who hadn’t actively opted in to receive […]


How Your Product Partners and Suppliers Can Help With Your Content

You’re stuck on the same punishing treadmill of content creation as the rest of us. How to say the same thing yet again in yet another different way? How long until you can repost that photo on social media? How to make a weighty-sounding topic like ‘supply chain management systems’ sound clickable… Unless your business […]


How To Choose – and Ask – A Social Influencer To Work With You

Social media influencers might have had a bad rap recently, but plenty of businesses are still open to working with them. The key is to spend time researching the type of social influencer that will add the most value for you – and extend your audience in the right direction. If it’s an avenue you’re currently […]


Can You Really Buy Social Media Followers? (And Should You?)

270 million fake Facebook accounts[1], 48 million fake Twitter accounts[2] and 6.4 million* fake Instagram accounts[3]: what’s going on? Having a large number of followers on social media is supposedly testament to two things: your success as a business, and your level of investment in customer communication. So it’s no wonder that growing follower numbers is […]


After The Elle Darby Furore, Are Social Media Influencers On The Wane?

Anybody can be a celebrity nowadays thanks to social media, which has effectively given everybody with an Instagram account or YouTube channel a platform from which to launch “Brand ME”. While some people turn their noses up at self-made celebrities, savvy business owners know that they can harness the power of these social influencers to […]


The Risks – & Benefits – Of Working With A Social Media Influencer

A social media influencer is a person who has a highly engaged – and often sizable – following on one or more social media channels. Social media influencers achieve and maintain this following by sharing regular images, videos and/or written posts about their lives and activities. An influencer can be an expert in a topic, […]


How to Split Your Search Marketing Budget Between PPC And SEO

Most businesses are aware that PPC and SEO work best in tandem with each other. Where some people come unstuck is how to apportion budget in such a way that gets the most out of both search marketing activities. I like to use the somewhat superficial metaphor of ‘looking good’ to describe how SEO and […]


How To Write Stand-Out Copy In A World Where Everyone’s A Writer

Not only has the Internet got people reading more, but it’s also got people writing more. Nearly everyone has at least one social media account, and according to Social Pilot, Facebook users collectively send 150,000 messages every minute. Now that people have their own platforms, they feel compelled to speak from them – no matter […]


How To Use Fake News To Your Business’s Advantage

‘Fake news’ – literally meaning untrue stories masquerading as news – hasn’t officially been a thing for very long. It feels like it’s really just the past couple of years that the term has been bandied around in earnest, and that’s in response to a proliferation in these false stories circulated quickly and widely on […]


Six Tips To Seduce Readers With The Best Ever Headline

Headlines matter more than most people think. In one of the most quoted copywriting tips you’ll hear, advertising Godfather David Ogilvy once said: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. In other […]


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