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Mary StringerTwitter

An experienced marketeer and PR, Mary advises businesses how to support sales with persuasive online content. With a particular interest in web content creation and strategy, Mary regularly blogs about copywriting, social media and SEO.

The Art Of Persuasion: Five Strategies To Make Your Web Content Convert

When it comes to web content, “engaging” is an overused descriptor. For content to be “engaging” is surely a necessity, a given, if you want people to read it at all? To make your web content easy and enjoyable to read – that’s non-negotiable. “Persuasive” is an adjective seen a little less in conjunction with […]


How To Achieve Your Marketing Goals When You’re A One-Person Show

Assuming sole responsibility for the marketing of a business – especially your own business – can be daunting. Not only is there the planning, strategy and spend to think about, but there’s also the implementation – and of course measurement – of your marketing campaigns. Once started, some people become overwhelmed by the workload and […]


Five Ways To Channel Customers’ Emotions Into Sales With Your Content

Most of the decisions we make are driven by our emotions, and this includes purchasing decisions, from putting an offer on a £500k house to choosing a £15 personal organiser. Larry Pincin and Phil Glosserman, authors of Sell The Feeling, say: “Regardless of what you’re selling, whether it’s products, services or advice, people buy based […]


Ten Alternative Video Formats To Try For Social Media

Have you ever started watching a video on your newsfeed then scrolled away before it finished? This is the reality for many social media users; short on time and patience, and with attention spans crippled from years of Internet overload, we simply don’t have the time nor the inclination to stick with a video that […]


Is Snapchat dead? The Rise and Fall of the Social Media Game-Changer

“Adapt or Die”; the phrase could have been written about social media. Bebo, MySpace, Live Journal, Friends Reunited. All these platforms rode the crest of the popularity wave until other platforms usurped them – largely by besting them at their own game. Snapchat could be next in line. But it was once a social media […]


How To Make A GIF For Your Business’s Social Media

In another recent post, I discussed the benefits of trying out alternative video formats for social media, and GIFs were one of the options touched upon. So what is a GIF – and how do you make one? What is a GIF? GIF stands for Graphics Interchange Format. GIFs are basically very short, rich bursts […]


10 Ways To Encourage Customers To Promote Your Business

User-generated or third party photos, videos, reviews and other social media content related to your business can be both a gift and a threat. On the one hand, your customers are creating content for you – great right? On the other hand, you don’t have full control over that content – so how can you […]


12 Ways To Rebuild Your Email Database After GDPR

Months after GDPR took hold, many small to medium businesses are still grappling with the after-shock of this new legislation. One common consequence across the board has been the depletion – decimation for some – of email databases, as businesses in the EU were obliged to delete the contact details of anyone who hadn’t actively opted in to receive […]


How Your Product Partners and Suppliers Can Help With Your Content

You’re stuck on the same punishing treadmill of content creation as the rest of us. How to say the same thing yet again in yet another different way? How long until you can repost that photo on social media? How to make a weighty-sounding topic like ‘supply chain management systems’ sound clickable… Unless your business […]


How To Choose – and Ask – A Social Influencer To Work With You

Social media influencers might have had a bad rap recently, but plenty of businesses are still open to working with them. The key is to spend time researching the type of social influencer that will add the most value for you – and extend your audience in the right direction. If it’s an avenue you’re currently […]


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