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Mary Stringer

Mary StringerTwitter

An experienced marketeer and PR, Mary advises businesses how to support sales with persuasive online content. With a particular interest in web content creation and strategy, Mary regularly blogs about copywriting, social media and SEO.

SEO and PPC: How To Make Them Work Together

You are probably already aware of how incredibly vital having an online presence is, even for the most traditional businesses. Your website is your shop window, where your customers can find you, but you do need to do a bit of work to drive potential new customers to it. SEO and PPC – working in […]


Why Is PPC Brand Keyword Bidding So Essential? 

When starting out with PPC as a small–to–medium business, it can be tempting to plough all of your budget into non-brand keyword phrases – i.e., those which don’t include your business name or other branding information, but which focus on the type of product or service type you provide, for example “plumber in Bristol” or “hairdressers near me”.  You might think: “I can […]


How To Communicate With Your Email Database During COVID-19 

If anything could make us all remember the true value of staying in touch, a deadly virus forcing many of us to remain in our homes for weeks on end could.  Since the outbreak of COVID-19 we’ve found ourselves video-chatting to people more regularly than we’d ever normally speak to them, and not just for something to do; we’ve suddenly become very aware of […]


How To Optimise Your Online Advertising Performance

Managing your online advertising as a small-to-medium business can be very challenging, whether you are taking care of it personally, or you’re fortunate enough to have a dedicated member of the team to look after it. In addition to the creation of ads, you also have to manage budget, targeting, and measurement of performance. On […]


How to Choose and Use the Best Hashtags for Your Brand

The best hashtags on social media serve three key purposes: 1. They correctly categorise content according to the hashtags that are used in posts, making it easier for audiences to find content they wish to read. 2. They expand the reach of content in which they are included. 3. They give accounts a way to […]


How to Drive Extra Sales in Times of Low Demand: 13 Tips

Every business has periods of low demand, depending on the seasons, the day of the week, and sometimes even the weather on the day. So how can you anticipate this ahead of time, and create extra demand with your marketing to top up your sales? These 13 ideas will help you to get ahead of […]


How To Write A Social Media Strategy

A social media strategy is an essential component of an organisation’s marketing, regardless of how instrumental a part of the marketing mix social media is for them. Having a strategy in place – however basic – provides a simple manual to fall back on for when you or your team have questions regarding content, tone, […]


The Art Of Persuasion: Five Strategies To Make Your Web Content Convert

When it comes to web content, “engaging” is an overused descriptor. For content to be “engaging” is surely a necessity, a given, if you want people to read it at all? To make your web content easy and enjoyable to read – that’s non-negotiable. “Persuasive” is an adjective seen a little less in conjunction with […]


How To Achieve Your Marketing Goals When You’re A One-Person Show

Assuming sole responsibility for the marketing of a business – especially your own business – can be daunting. Not only is there the planning, strategy and spend to think about, but there’s also the implementation – and of course measurement – of your marketing campaigns. Once started, some people become overwhelmed by the workload and […]


Five Ways To Channel Customers’ Emotions Into Sales With Your Content

Most of the decisions we make are driven by our emotions, and this includes purchasing decisions, from putting an offer on a £500k house to choosing a £15 personal organiser. Larry Pincin and Phil Glosserman, authors of Sell The Feeling, say: “Regardless of what you’re selling, whether it’s products, services or advice, people buy based […]


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