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Mary Stringer

Mary StringerGoogle+Twitter

An experienced marketeer, PR, copywriter and blogger for Yell, The Metro and various clients at Resonates, Mary advises businesses how to create and distribute relevant engaging content for multiple platforms. With a particular interest in content creation and strategy, Mary regularly blogs about content development, social media and SEO.

12 Ways You Could Be Wasting Your PPC Budget

Pay-per-click (PPC) ads are a great way to reach a targeted, qualified audience. But you want to make sure you’re using your budget as wisely as possible. Unfortunately, partly owing to the sheer sophistication of the Google AdWords platform, there are a lot of variables, all of which need on-going attention and could be negatively […]


Facebook Ads vs Google AdWords: Which Is Best For Business?

Google is the giant of search engine advertising. And Facebook is the giant of social media advertising. According to Wordstream writer Larry Kim, Facebook has five times as many users and ten times as many daily shares as Twitter. It has the reach and the targeting tools to ensure that your budget will go far, and towards […]


14 Quick Tricks To Drive More Clicks To Your Advert

There is no shortcut to creating a great digital advert; click through rate is entirely dependent on it being high quality, so it’s likely that your adverts are already very good. Unfortunately, there are many thousands of high quality online ads out there (and many more poor quality ones). The marketplace is crowded. According to […]


Six Rules On Sharing Third Party Content On Social Media

Every day we share digital content without thinking twice about it – often written or designed by someone we’ve never met. This is third party content. We might share third party content because we find it amusing, interesting, helpful, informative, enlightening or thought-provoking. But most of all we share it because we feel it reflects […]


Four Reasons For & Against Expanded Text Ads

Ever since Google scrapped the right hand side ads from searches, there’s been potential to rethink standard ad formats. Previously advertisers were restricted to set characters counts of 95 for both headline and description text (not including the URL), but with more space available at the top of each page now, and more users searching […]



Five Ways To Invoke Nostalgia To Drive Content Clicks And Engagement

The opening lines of the first single you bought. A much-loved toy from your youth. Your favourite party treats as an eight-year-old. The memories of such small things can evoke a heady nostalgic reaction in us, sending our minds wandering off down memory lane. And as many marketers and advertisers have discovered, invoking this nostalgic […]


Five Tips For Creating Stand-Out Business Messaging

In all likelihood you’ll be fairly similar to your competitors in lots of ways, and it can be tricky to communicate what exactly differentiates you. In fact, your competitors are probably targeting your prospects with very similar messages. Meaning your messages will get left by the wayside if you don’t make them stand out. Some […]


Six Reasons Content That Polarises Your Audience Works

Everyone has opinions, however tepid. And sometimes content that contradicts those opinions can be as compelling as content that plays it safe and attempts to flatter them. We see this idea at work in the world’s major news publications, most of which employ opinion columnists whose chief aim is to polarise reader opinion. A strongly […]



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