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Mary Stringer

Mary StringerGoogle+Twitter

An experienced marketeer, PR, copywriter and blogger for Yell, The Metro and various clients at Resonates, Mary advises businesses how to create and distribute relevant engaging content for multiple platforms. With a particular interest in content creation and strategy, Mary regularly blogs about content development, social media and SEO.

Domain Name Cybersquatting – Could It Ruin Your Business?

There have been several high profile cases of cybersquatting in the press over the past few years, whereby trademarked companies and public figures have found themselves victims of other people registering their trademark as a domain name then either taking some of that business’s website traffic, or holding the domain name ‘hostage’ and demanding money. […]


Keywords in Domain Names: Competitiveness and Popularity

There’s a lot of debate out there as to the effect of keywords in domain names, particularly around the idea of a ‘perfect’ keyword combination. Information is limited about exactly how the search engine crawlers or ‘robots’ rank keywords, other than that having your company name, a service/product and/or a location in there is beneficial. […]


Come Out Fighting; Give Your Domain Name a Competitive Edge

Every business owner who wants to be seen has a website out there, and every business user now has hundreds if not thousands of businesses to choose from in their area. Most will search for your services through the internet search engines, meaning that in every search, your business’s website will be pitted against hundreds […]


Get More Clicks – Make It Keyword Rich

A domain name is the address of your website, for example: www.websites.co.uk. Many people request a ‘short and snappy’ domain name like the one above, one which will be easy to remember and quick to type in. However, while it is important to keep domain names fairly concise, it is far more important to create […]


Common Mistakes Made When Choosing Domain Names

  Choosing a web address for your website needn’t be difficult or time-consuming. However, there are some very common mistakes people can make when choosing a web address, which we have listed here so that you can avoid them! 1.    Choosing a very long domain name. These take longer to type in manually, and don’t […]


Web Domain Names: Glossary of Terms

  Domain name Also known as a web address or URL, a domain is literally the title of your website. Most domain names take a form similar to www.domainname.com, but other domain name suffixes include .co.uk, .org and .biz. SEO SEO stands for ‘search engine optimization’, the process whereby website content (writing and graphics) is […]


How to SEO Your Domain Name

Choosing a domain name isn’t just a question of finding a relevant ‘title’ for your website; it also plays an important part in search engine optimisation, or SEO. A domain name, like other website content, is searchable on the internet by potential business users. Therefore, domain names must contain keywords which the ‘crawlers’ (the searchers […]


Top Tips When Choosing an Effective Domain Name

1. Make it easy to remember; this way, both existing customers and new customers who have been told your web address by a friend will be more likely to remember it – and search for it. 2. Keep it simple; don’t complicate your domain name with unnecessary words or punctuation. This can irritate or confuse […]


The Importance of Having a Recognisable

A key thing to consider when deciding upon a domain name is how relevant and memorable it will be for your customers. This will depend on variables such as the location/service area your business covers, your target customer, how well known your business already is, and of course the nature of your business (or the […]


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