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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How Many Words Make a Good Website?

A simple enough question. Unfortunately, there isn’t a straightforward answer. There are loads of factors to take into account, such as: What is the purpose of your website? Are you showcasing a large range of products, or is your site full of information about the different services you offer? Are most people likely to be […]


The Importance of Engaging Online Content

There are over 300 million websites out there and this figure is rising on a daily basis. A Google search for “plumbers in Reading” brings back almost 6 million results. Even a more specific search term like “emergency plumbers in West Reading” produces over 2.5 million results. With so much competition out there, it’s more […]


Online Content – What Is It?

Whether you’re updating an old website or creating a brand new one, effective online content is crucial. But what exactly is ‘online content’ and how is it used? Quite simply, online content is everything that’s on your website. This usually means text, images and videos, but can also include music and other sounds. Generally, the […]




Why Is Site Structure Important to a Business Website?

It’s crucial to structure a business website well for two key reasons – search engine optimisation (SEO) and website usability. Get your structure wrong and some people in your target audience could miss your site altogether. Those who do find it could struggle to find what they’re looking for – reducing your chances of converting […]


Can I Build My Own Website?

In the early days of the internet, building even simple websites required a high level of technical knowhow. Later, web design software was developed that simplified the process. Even so, it was still necessary to have a good knowledge of HTML, the language that forms the basic building blocks of a website – so that […]


How Long Will the Build Process of a Website Last?

The time taken to build a website depends on a number of factors. Customisation Websites which are designed using templates or website design packages do not usually take much time to build. However, if the website is a custom design, and the build needs to start from scratch, then it could take much longer. Number […]


How Many Pages Should My Website Have?

The number of pages in your website depends on how much you have to say about your business, products and services. Basic considerations You need to take into account a number of factors: your business size: there is a general link between the size of business and the size of website – a self-employed plasterer […]


What Does the Technical Build of a Website Involve?

In broad terms, there are two linked parts to a website: the way it looks, and the technology which makes that happen. The technical build involves putting the technology in place and making sure it works properly. The first stage of the technical build is to set out the structure of the site – often […]


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