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Social Media

Building a good presence for your business on social media sites like Twitter, Facebook or Instagram should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages which can be shared and passed on, extending your reach and growing your business.

Preparing Your Ecommerce Website for Black Friday

There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]


11 Benefits Of Doing A Social Media Takeover

A social media takeover is when one business, brand or individual, partners with another in order to jointly benefit from “sharing” social media reach. It usually involves a company or sometimes an influencer temporarily taking over a social media channel belonging to another company or an individual, and producing lots of fresh new content to […]


How To “Piggyback” On A Trending Hashtag Or Topic

Everyone wants to know the secret of how to trend on social media – for the right reasons, anyway. But to create a trending hashtag, you need to be very, very newsworthy – and for most small to medium businesses, this is very difficult to achieve.   There are ways you can trend at a low level – through running competitions, […]


Introducing Instagram Reels for Your Business

Instagram has launched a brand new feature: Instagram Reels. Reels allows you to create and edit 15-second videos set to music, and is comparable to TikTok. But unlike TikTok, Instagram has introduced a number of additional creative features including audio and visual tools. Reels is very user friendly and can be used to share short […]


Get Your Social Media Ready for an Event

Social media is such a large part of business life these days but sometimes it’s hard to decide what to write about. Events are an excellent place to start, they create so many opportunities for you to create content for your social media channels – you can post before the event, during, and after, you […]


Social Media Myths for Small Businesses

Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]


Quick And Easy Social Media Strategy In 6 Parts

When you have a business to run, the demands can be multitude and time is precious. The last thing on your mind is going to be writing a lengthy social media strategy. Happily, social media strategies only need to be as detailed as you want them to be. A huge company with a standalone marketing […]


How to Overcome Small Business Production Problems

Scarcity bias. It’s what makes us go crazy at Christmas trying to find the last L.O.L. Surprise doll left in the country for our child. It’s what makes those ‘Only three left in stock!’ banners work. For a small business, having production limitations due to cash or staff numbers can be a big problem. You […]


Why You Should Be Using Inclusive Marketing Methods

In our marketing trends post of 2020, we briefly touched upon inclusive marketing; that is, creating a platform that is accessible for all. While included in the marketing trends article, we should highlight that making your marketing inclusive and accessible isn’t a one-off or short term task. It’s something to review frequently as technologies and […]


Facebook Shops Just Launched – Is it Right for Your Business?

Facebook has brought forward the introduction of Facebook Shops, its own shopping platform within Facebook and Instagram platforms – a direct result of COVID-19. Businesses can now sell their products within the social media environments their customers are used to. Potentially, this is a huge opportunity for small businesses to take advantage of. What is […]


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