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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

Latest Feature Updates For Facebook Groups For Business

If you are running any Facebook Groups for your business as part of your marketing / customer retention strategy, you will love the latest news and feature updates from Mark Zuckerberg. First of all, in June, Facebook unveiled a new mission statement: To give people the power to build community and bring the world closer […]


Facebook Disables Ability To Customise Link Preview Data

Until recently, when you created a link post on Facebook (whether on your own profile or on a business / group or fan page), you could, if you wish, click on the headline, description and images and customise the link preview data your news feed viewers saw.  This feature was useful when the article linked […]


How to Use Emojis Without Embarrassing Yourself

We humans are pretty good at linguistic ambiguity. We’ve been mastering the art of communication through words since the day we were born – it’s our life’s work. Emojis, however, are a bit of a plot twist. It’s been hundreds of years since the common man had to rely so heavily on pictures to interpret […]


Why You Need Good Copy, Not Exciting Copy

For the last 10 or so years, we’ve all been blinded by the shining light of goodness that is Innocent’s tone of voice. So fun, so quirky. They’ve had a very good run with their copy style and, although I’m personally quite tired of the schtick now (old and bitter, is what I am), they’re […]


Social Media Account Hacked? Here’s What to Do Next…

Finding out that your social media account has been hacked is an awful feeling – regardless of whether that account is for business or personal purposes. It’s violating, frightening and embarrassing. A compromised company account can be truly scary for a small business; it could lead to doubts from potential clients about your professional reputation […]


How to Use Instagram Stories for Business

Instagram launched its Stories feature in 2016 (to compete with Snapchat, obviously – come on, now). Although it’s never going to have that popularity, it is being used more and more as part of Instagram’s behind-the-scenes concept. The point of Instagram is to waste hours of your life peeping into other people’s lives, right? So, […]


How to Manage Your Business’ Reputation on Social Media

Social media plays a huge part in business nowadays. When using it to its fullest, it can span a range of essential business processes such as marketing, PR, networking and customer services. However, it’s important to realise how fragile a company’s reputation can be online. A good reputation can result in a loyal band of […]


How to Protect Your Brand from Social Media Hackers

Recent research from legal firm Slater & Gordon shows that 20% of small businesses have had their accounts on sites like Facebook and Twitter hacked; with more than half of those affected stating that these hacks had caused significant damage to their business. As with most things relating to online security, prevention is usually better than […]


What Are Facebook Units Within Facebook Groups?

If your business already runs a Facebook Group with the group type of ‘School or Class’ and you have looked at your group in the last 24-36 hours, you may well be wondering what on earth Facebook ‘units’ are all about! I expect you will also have spent a bit of time trying to figure […]


Perception Problems Can Kill Your Brand

“Brand is a delicate dance between intended meanings sent by the company and perceived meanings elicited through customer responses.” Giep Franzen and Sandra E. Moriarty You’ve heard the one about the British car name that means excrement in Swedish, right? The road name in China that would make your Auntie Susan choke on her parsnips […]


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