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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

9 Top Tips for Social Media Customer Service Support

As a small business trying to stay on top in your industry and local market, being pro-active in your customer support is essential to keeping customers happy with their growing demands for instantaneous service. But, I know it’s hard to do. That’s why I’ve devised these 9 tips to help you give the best customer […]


How to Prove Your Social Media Success

Social media is a part of nearly every good business strategy because nearly everyone has it and nearly every business can benefit from it. Trouble is, it’s hard to calculate how big that benefit is. We, as humans seeking gratification, tend to be drawn to the vanity metrics – the likes, comments and shares. And […]


Twitter Announces 280 Character Limit

There were rumours last year that Twitter was considering taking its microblogging format into longform. Really longform – 10,000 characters. This week, that rumour has finally been put to bed with the announcement that the limit will expand to 280 characters. And the internet, of course, has mixed emotions. What Twitter says influenced the new […]


How Customers Can Help Create Website & Social Content For You

Owning a small business can be a time consuming job – you have to be sales, marketing, book keeper, HR, strategic lead – and that’s on top of your day-to-day work of making/selling a product or providing a service. The ideal scenario is that you hire people to help you with those tasks, whether a […]


Latest Feature Updates For Facebook Groups For Business

If you are running any Facebook Groups for your business as part of your marketing / customer retention strategy, you will love the latest news and feature updates from Mark Zuckerberg. First of all, in June, Facebook unveiled a new mission statement: To give people the power to build community and bring the world closer […]


Facebook Disables Ability To Customise Link Preview Data

Until recently, when you created a link post on Facebook (whether on your own profile or on a business / group or fan page), you could, if you wish, click on the headline, description and images and customise the link preview data your news feed viewers saw.  This feature was useful when the article linked […]


How to Use Emojis Without Embarrassing Yourself

We humans are pretty good at linguistic ambiguity. We’ve been mastering the art of communication through words since the day we were born – it’s our life’s work. Emojis, however, are a bit of a plot twist. It’s been hundreds of years since the common man had to rely so heavily on pictures to interpret […]


Why You Need Good Copy, Not Exciting Copy

For the last 10 or so years, we’ve all been blinded by the shining light of goodness that is Innocent’s tone of voice. So fun, so quirky. They’ve had a very good run with their copy style and, although I’m personally quite tired of the schtick now (old and bitter, is what I am), they’re […]


Social Media Account Hacked? Here’s What to Do Next…

Finding out that your social media account has been hacked is an awful feeling – regardless of whether that account is for business or personal purposes. It’s violating, frightening and embarrassing. A compromised company account can be truly scary for a small business; it could lead to doubts from potential clients about your professional reputation […]


How to Use Instagram Stories for Business

Instagram launched its Stories feature in 2016 (to compete with Snapchat, obviously – come on, now). Although it’s never going to have that popularity, it is being used more and more as part of Instagram’s behind-the-scenes concept. The point of Instagram is to waste hours of your life peeping into other people’s lives, right? So, […]


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