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Social Media

Building a good presence for your business on social media sites like Twitter, Facebook or Instagram should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages which can be shared and passed on, extending your reach and growing your business.

5 Instagram Post Ideas for a Non-Visual Small Business

Instagram is a visual social media platform. Very visual. It’s a place for sharing makeup looks, dank memes, glamorous holidays, your avocado-featuring lunch and millions of selfies. Small businesses that offer beautiful products, like jewellery designers and artists, have done incredibly well from Instagram, often without even paying for advertising. It’s a platform that feeds […]


PPC For Beginners

Pay-per-click (PPC) is a method of advertising your business online by paying for your advert every time someone clicks on it. It is one of the simplest forms of paid advertising due to how easy it is to track visits to your site and see how much each visit costs. PPC can be used to […]


How Do PPC (Pay-Per Click) Ads Work?

Pay-per-click (PPC) is online advertising that you pay a fee for when a potential customer clicks your advert. Many popular online platforms offer PPC, including Google, LinkedIn, and Facebook. All work in slightly different ways. As Google Ads is the most well-known PPC platform, I’m going to walk you through how PPC works on there. […]


6 Common Digital Marketing Mistakes to Avoid

Every day, marketing agencies, brands and advertisers make marketing mistakes. Even those who are trained, have been working in the industry for years or are seasoned experts. Teams working together can make assumptions someone’s got something covered when they haven’t, or a brand can be so focussed on one type of marketing, other opportunities may […]


Are PPC Ads Effective?

Now I’m going to answer this question in a most frustrating way – it depends! PPC ads, like any digital marketing, need to be done well to be truly effective. But don’t worry, I’m going to help you understand what you need to do to create successful PPC campaigns for your business. Catch-all ads targeting […]


How to Handle a Negative Social Media Comment or Review

Sometimes businesses can get things wrong, and displease a customer. And occasionally, they can get things right yet still displease a customer, through no fault of their own.  When issues and complaints are raised directly to a business, it gives them an opportunity to address and hopefully resolve it. But all too often, these displeased customers turn to social media […]


How to Make the Most of Your Instagram Bio Link

I love Instagram, but like many marketers, there is one thing that I always find frustrating – no links allowed in posts. If you have a product catalogue set up, you can tag products in your posts and link to them that way, but if you want to link to a blog post or service, […]


What’s Happening with Social Media in 2021

It seems that, this year, there’s a little more space on social media. The pandemic is no longer a 24-hour doomwatch, American politics have stopped being a sitcom/train wreck and we’re all bored with documenting our baking projects. So, there’s a little bit of breathing room for us to take a look at what ELSE […]


How to Use Twitter Lists to Improve Sales

Twitter was first established in 2006 as a microblogging site and a way to share interactive messages. In 2009 the Twitter ‘Lists’ function was implemented so it’s likely that if you’re a current Twitter user, Lists have been available to you for most or all of your Twitter lifespan. Twitter Lists help organise people you […]


How to Sell Your Products On Pinterest

Pinterest shopping has been part of many businesses’ marketing strategies since it was introduced in 2019, but recent updates have changed how Pinterest shops can be run, with new UK shopping and ad features being launched to make life easier for both shoppers and merchants. Since April 2020, in line with the Covid-19 outbreak, there […]


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