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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

A 30-year-old’s Honest Review of TikTok

I was grumpy in the extreme when I started being bombarded with phrases like ‘TikTok strategy’ and having my nice Instagram Discover feed infiltrated by chirpy teens sharing their new-age Vines. Now, I gave Snapchat a go. I did. I downloaded it, had a look about and decided it wasn’t for me. Or the business […]


10 Places to Use Customer Reviews in Your Marketing

Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]


How to Write a Social Media Policy for Your Business

The trouble with social media is that everyone reckons they can do it. It’s just writing a sentence and clicking post, right? I wish that were true. Good social media is many things but when it comes to social media for your business, one of the most important of those things is safe. Not boring; […]


How to Make the Most of Multi-Platform Marketing Campaigns

Multi-platform marketing is a form of digital marketing whereby you spread your marketing efforts across a number of platforms; social media, email, newsletters; instead of focussing on one specific platform, for example, Facebook or Twitter. In this guide, we’ll be focussing on social media platforms but the methods can be used across other platforms too. […]


How to Choose and Use the Best Hashtags for Your Brand

The best hashtags on social media serve three key purposes: 1. They correctly categorise content according to the hashtags that are used in posts, making it easier for audiences to find content they wish to read. 2. They expand the reach of content in which they are included. 3. They give accounts a way to […]


3 Easy Ways to Grow Your Instagram Followers in 2020

You may have recently read our guide about the Instagram algorithm and how to make it work for your business. If you’re yet to sign up to Instagram as your business or brand, check out that information and use it in collaboration with this article. Growing any social media following organically can be challenging, but […]



Facebook’s 2019 Report on Social Trends

Facebook have just released their 2019 report on social trends. The conversation topics that grew in 2018, compared with 2017, include sustainable living, wellness, escapism in media and experiences, and connection to tech. Whatever your business, staying in touch with social trends is a wise move. However ridiculous those trends may be. What’s in Facebook’s […]


How to Drive Extra Sales in Times of Low Demand: 13 Tips

Every business has periods of low demand, depending on the seasons, the day of the week, and sometimes even the weather on the day. So how can you anticipate this ahead of time, and create extra demand with your marketing to top up your sales? These 13 ideas will help you to get ahead of […]


8 Social Media Ideas to Rejuvenate Your Online Presence

When you first start a business it’s likely you’ll want to keep both your social media presence and content fresh. And, typically, it’ll be easy, to begin with as you’ll have lots of things to say about your brand plus your products or service… but after a while, you might find things get a bit […]


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