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Social Media

Building a good presence for your business on social media sites like Twitter, Facebook or Instagram should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages which can be shared and passed on, extending your reach and growing your business.

Should Small Businesses Stay on Twitter?

The reason so many brands have dropped any association with Kanye West is, simply, dollars. Whatever the founders, CEOs, shareholders and leadership feel about his views, it comes down to what they think will affect their bottom line. Now Elon Musk has bought Twitter and started making his mark, he intends to let controversial figures […]


The Power of Content Repurposing

If you are running a small business, learning how to leverage your time is essential. One great way to do this is by using a content strategy known as “Content Repurposing“. In this article, we explore the power of repurposing content. What Is Content Repurposing? Content repurposing is the process of taking existing content and […]


How Can AI Affect Your Digital Marketing Campaigns?

AI can have a great effect in your marketing as it can process a lot of information very quickly, spot patterns, and solve problems. This comes in very useful in marketing where we can use AI to understand our complex human audiences and help serve them the right content. Did you know you’re probably using […]


Meta Takes Another TikTok Step for Facebook

Long-gone is the chronological feed of your connections’ posts. Meta, not satisfied with turning Instagram into a TikTok copycat, is now doing a major overhaul of Facebook in the same vein. Hope you like video. What’s changing on Facebook? Your ‘Home’ view will now focus on algorithm content – the stuff Facebook hopes will keep […]


LinkedIn for Senior Team Members

If you want senior team members to give a heck about LinkedIn, you have to make it easy for them. At this point in their careers, they’re probably not hustling and thought leader-ing – because they’re too busy doing the job they put years of that work into achieving.   That means it’s vital to […]


6 Ways to Grow Your Small Business Instagram

When you manage a small business, you can find yourself staring at your Instagram with a totally blank mind. It makes it tempting to give up. Why are you having to do a full-time job on top of running your actual business? I’ve got some easy and quick ways to help you get the growth […]


What Brands Can Learn from International Women’s Day 2022

This year, International Women’s Day was an exercise in schooling brands that post empty, shiny stuff on social without the goods to back it up.  You see, International Women’s Day is not – despite what many people think – a celebration of how great women are, but an important rallying cry about the inequality women […]


Chronological Timeline: Good News for Small Business Instagram

Instagram has been making life difficult for small sellers for years now – to the point that I’ve been advising on how to diversify to other platforms. Marketing through Insta just isn’t what it used to be. But could our small business cries have finally reached the ears and pockets of the Instagram overlords? Instagram announced […]


Instagram Subscription Feature for Creators

In a bumper month for small business Instagram creators, we have more good news on top of the chronological feed announcement! Head of Instagram Adam Mosseri has just revealed that subscription models for content creators are being tested as we speak. It’s being sold as a way for small businesses to have predictable income that […]


5 Instagram Post Ideas for a Non-Visual Small Business

Instagram is a visual social media platform. Very visual. It’s a place for sharing makeup looks, dank memes, glamorous holidays, your avocado-featuring lunch and millions of selfies. Small businesses that offer beautiful products, like jewellery designers and artists, have done incredibly well from Instagram, often without even paying for advertising. It’s a platform that feeds […]


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