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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

Social Media Marketing Tips for Christmas

Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]


How to Distribute a Press Release as a Small Business

My first ever freelance job was writing press releases. It sucked. Press releases are usually boring, often ignored and always more noteworthy to the businesses issuing them than anyone else. If you’re not Clarence House revealing the engagement of a favourite prince to a ravishingly attractive actress…I’m tempted to tell you it’s not worth it. […]


How to Build a Content Strategy with More Than Words

I’m a words person, myself. That’s because I’m a writer; a purveyor of The Word. But I’m also a content marketer, and that means I have to see beyond the medium I can work with quickest to the other media that make my content strategy varied. Because ‘content’ means much, much more than blog posts. […]


Influencer Marketing: What Small Businesses Need to Know

The concept of marketing online is always developing. New advertising concepts are emerging all the time. Though the common practices of PPC, online banner ads, and pre-roll advertising are still very worthwhile opportunities for companies of all kinds, many organisations are starting to adopt a relatively new and effective practice: “influencer marketing”. But what is […]


Which Social Media Platforms Should I Use for My Business?

Social media is huge – that should go without saying. But if you’re totally new to social or if you’ve never used it for business before – which platforms do you choose? There are so many! In this article we’re getting back to basics. We’ll take a quick look at 6 of the biggest platforms […]


10 FREE Ways to Make Your Facebook Page Work Harder

Facebook is an incredibly powerful tool for businesses of all kinds. Through features like Pages and Groups, the social media kingpin provides a selection of ways for companies to raise their online profile. Many companies also see great success through Facebook’s paid advertising options such as Ads and Boosted Posts. However – how can a […]


The Future of Business in The Digital Era

In September 2017 it was announced that after 50 years in production, the final print run of Yellow Pages will start in January 2018, with the final ever edition distributed to the Brighton area in January 2019. It’s most certainly the end of an era, but it’s fantastic to see the Yell business completely embrace […]


How to Reuse One Piece of Content 5 Ways

I grew up in content marketing on zero budget. If I wanted to do something cool, I had to find a way to do it myself, for free. (I know I’m making myself sound like a poor, forlorn marketing orphan but I sure felt like one at the time.) So I’m a great advocate for […]


A Brief History of Social Media

It should go without saying that social media is everywhere. Both in our professional and personal lives, we use our favourite social networks to keep up to date with friends and family, share fond photos, and generally stay connected. It’s also an essential tool for business promotion, networking with new contacts, and keeping a channel […]


NEWS: Facebook Is Testing Ad Transparency Feature

Both Facebook and Twitter have revealed in the last month that they will be attempting to stamp out unethical political advertising on their platforms with better ad transparency. Good, right? Yup, very good. Accountability for bodies quietly spending millions on spreading potentially questionable information? BRILLIANT. But a little bit tricky for brands just trying to […]


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