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Video Marketing

Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.

Marketing Video Trends For 2017

So We’re two weeks into 2017 and the dust has just about settled after the holiday season. Now is the time to plan your marketing strategy for the year… no it isn’t. We should have done this last October. However, most small businesses are always behind with this kind of planning. After all we’re too […]


5 Simple Tips for Creating Compelling (and Honest) Headlines

According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]


5 Digital Marketing Trends Your Business Should Follow In 2017

What are you going to do differently this year to attract more opportunities for your business? Of course, you can continue marketing the way you did last year, but market and buying habits are constantly changing behind the scenes. There are no guarantees that last year’s marketing solutions will work in 2017. If they do, […]


How To Reach Niche Markets Using Video

Some businesses want to access the huge general market of which we are all a part. But a lot of us operate with much smaller sections of the general population. We target niche markets. Today I’m going to write about how we can target specific niches within the general market. I’m also going to look […]


The Power Of The Slow Burner Video

I often talk about using video to build an audience, to build a relationship with customers and to demonstrate your expertise as a business person. In this blog I want to talk about a video I made for a client that has been running for several years. I think of this video as a slow burner. […]


When Marketing Goes Wrong – How Not To Antagonise Your Customers

If there’s one thing upon which we can all agree it’s that marketing is not meant to stop people becoming your customers. Advertising shouldn’t antagonise. I can think of examples that do. I never understood why they were ever approved until I started to think more deeply about the problem. I’m starting to see the […]


Manage Your Customer’s Expectations With A Video

For those of us working in specialist fields, our customer’s expectations can be a real problem. I don’t just mean in areas of business that are rare. Any business where the supplier is an expert or has specialist knowledge (plumber, accountant, dentist, florist) can fall foul of unrealistic customer expectations. In my business, film and […]


Boosting Business With Interactive Video Displays

“I know all about this” I hear you cry. “Everything has a touch screen now, I don’t need to read this.” But You’re wrong. If you have a shop window you do need to read this. I want to tell you how and why you may want to invest in the biggest interactive touch screen […]


Shop Window Videos Are A Must Have

Does Your Business Have A Shop Window? If it does then you need to get a video display in that window. Most major brand shops now have video displays and there may be many small business owners thinking that this is not for them. That it is too expensive. That there is no value. I […]


Your Trade Show Stand Needs Video

I recently attended a trade show. You may think that because I produce marketing videos that it was some kind of media conference, but it wasn’t. I attended an industry show for high tech manufacturing. I won’t bore you with why I was there but the thing that struck me, as it always does, was […]


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