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Video Marketing

Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.

Social Media Marketing Tips for Christmas

Christmas marketing doesn’t have to just be for retailers, it’s a great time for any business to get on board and have fun with its social media. At this time of year people are starting to get into the festive spirit, so it makes sense to engage users when they are in a happy, Christmas […]


5 Crucial Video Marketing Trends for 2018

2017 has been a great year for online video – for both business and leisure! There are so many awesome and inventive video media ideas bouncing around on the internet lately, and creators of all budgets can share video more inexpensively than ever. As we’ve already talked about on this blog video is a valuable […]


Social Media Top Tips for Halloween

Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]


Find Out Why Video Testimonials Are Better Than Written Ones

Collecting reviews from happy customers is an essential part of growing your business reputation, and something that every business can do to some extent. Positive testimonials show prospects that you are a trustworthy and well-liked provider of whatever it is that you do. And at the same time, there’s also the fact that online video […]


How Not To Make Annoying Business Videos.

I wrote recently about the video display changes Facebook has made. I’m not going to revisit that, you can read the article HERE. What it made me think about was that it is now more important than ever to not make an annoying business video. In truth, it’s now vital that the videos we make […]


Are Facebook’s New Mid-Roll Video Adverts Damaging Your Brand?

Have you noticed the changes on your Facebook newsfeed? I’m talking about the way videos play back. The changes are recent and have instantly become controversial. I want to take a quick look today, at what the changes are; what are mid-roll adverts and what’s going on with the sound? Then we can examine why […]


How Do I Perform In My Business Video?

Last time I wrote about why you might decide to appear and talk in your business video. Leading on from that I wrote about how you should prepare. This time we need to talk about how you will perform on the actual day of the video shoot. When planning a video with a client this […]


Should I Talk In My Business Video?

When you have your business video made one of the things you need to decide is if you are going to appear in it. You then need to decide if you are going to speak. There are many different reasons why you may want to.  I want to look at whether it is a good […]


How To Make A Business Slide Show

Most businesses have a selection of photographs of their work, or of them at work. Those who are trying to build a reputation via social media will quickly build up a stock of images. I want to talk you through how to make a video from a slide-show of your still images. I want to […]


What Movie Tricks Can I Use In My Business Video?

The truth is that our business video is a movie. It is our short film, and we need to think in those terms. So why not use all of the movie tricks we can? Remember the last time you saw a movie and cried? What about the last one that made you laugh? How about […]


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