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Video Marketing

Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.

How Do I Perform In My Business Video?

Last time I wrote about why you might decide to appear and talk in your business video. Leading on from that I wrote about how you should prepare. This time we need to talk about how you will perform on the actual day of the video shoot. When planning a video with a client this […]


Should I Talk In My Business Video?

When you have your business video made one of the things you need to decide is if you are going to appear in it. You then need to decide if you are going to speak. There are many different reasons why you may want to.  I want to look at whether it is a good […]


How To Make A Business Slide Show

Most businesses have a selection of photographs of their work, or of them at work. Those who are trying to build a reputation via social media will quickly build up a stock of images. I want to talk you through how to make a video from a slide-show of your still images. I want to […]


What Movie Tricks Can I Use In My Business Video?

The truth is that our business video is a movie. It is our short film, and we need to think in those terms. So why not use all of the movie tricks we can? Remember the last time you saw a movie and cried? What about the last one that made you laugh? How about […]


How To Prepare For Making A Business Video

I’ve been writing these articles for a couple of years now and it’s clear to me that I’ve actually written quite a lot about how you prepare to have a business video made, but that information is scattered across a lot of different articles. What I want to do today is summarise that information in […]


How Do I Get My Business Video Seen?

Unfortunately making your business video is not the end of your video marketing journey. It’s the start. Having made your business video (or had it made for you) we now have to put it to work. I want to talk about some of the ways you can do that. For those just starting out with […]


Co-ordinating Your Marketing Video Project

In my previous two articles I looked at making big video projects. Why it’s a good marketing idea and how you can gather the resources you need. Today I’ll be thinking about co-ordinating all of the elements you have gathered. If you’ve been following along you’ll know that we are now at the stage of […]


Gathering Talent To Make Your Marketing Video Shine

Talent is important. Not as important as hard work. But for us we are going to need the skilled and the talented to help us achieve our aims. In my last article I wrote about why you may want to embark upon an ambitious marketing video project and how you could minimise the cost. This […]


Go Big With Your Video Production

Let’s be honest with each other. We are all business people here, so we’re all concerned with getting maximum value for money. The maximum return on any investment we make. When you commission your business video, you want the maximum return on that too. Videos can be a substantial investment for small businesses. The question […]


Using Video Analytics To Boost Your Business

I love analytics. There I said it. I’m not a statistician. Nor am I a maths geek (although I wish I were because those guys can do really cool stuff). Still, I love analytics. The reason I love them is the reason you should love them too. Whenever you spend money marketing your business the […]


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