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Video Marketing

Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.

Using Video Analytics To Boost Your Business

I love analytics. There I said it. I’m not a statistician. Nor am I a maths geek (although I wish I were because those guys can do really cool stuff). Still, I love analytics. The reason I love them is the reason you should love them too. Whenever you spend money marketing your business the […]


Using Your Business Video On Twitter

You may think that video is video no matter what social network you use it on. But it isn’t. The social networks all have slightly different ways that they handle video. What information we can access about our video’s success of lack of is different across networks too. The different social networks even have different […]


Presenters In Your Marketing Videos

A while ago I wrote a blog about using recurring stories in video marketing to maintain interest with viewers. At the time I mentioned how useful recurring characters were for compelling stories the bought brought viewers back again and again. Now I want to take an alternative look at this idea. I want to talk about […]


Now Vine is Dead, Find Out What To Do With Your Old Videos

The Vine social video network has finally gone. Twitter decided to shut it down. You can still see some of the old Vines, but it no longer exists as a functioning network. Over the years of its lifetime many people put a lot of effort into their communications via Vine. Its design and concept around […]


How to Write a Company Video Script

A video on a landing page can up your conversion rate by 80%, according to Hubspot. 90% of product buyers say video is helpful in the decision-making process. 92% of mobile users will share a video with others. Damn. That’s pretty hard to argue with. But as you’re already here reading about how to write […]


How to Optimise Your Videos for YouTube Success

Are you producing videos to promote your business, or planning to start filming content to share online? An ever-increasing number of businesses have realised the benefits of video for marketing. With more and more video content being uploaded online every day, it’s essential to know how to optimise your videos for YouTube success in order […]


Why Buying A Professional Video Is Still Best.

Of course I’m going to say a professionally made marketing video is best. It’s what I do for a living. I have a vested interest. BUT there are some very good reasons why I’m saying it. Before I get to the reasons why you should have your marketing videos made by a professional let me start by […]


Harness The Power Of Live Video Streaming

The use of live streaming video has grown hugely over the last year and it’s only going to get bigger.  I can’t imagine that you haven’t seen a live stream but for those that haven’t, let me explain. Live Streaming video is simply a video on a site like Facebook or YouTube where the events […]


Using Facebook Live To Boost Business Engagement

Facebook Live has been fully available worldwide for almost 12 months, yet it seems many business are still ‘on the fence’ in terms of its usefulness. Some find technology a bit challenging e.g using your mobile or iPad the correct way, responding to questions, keeping up with the feed etc and for others, I expect […]


Marketing Video Trends For 2017

So We’re two weeks into 2017 and the dust has just about settled after the holiday season. Now is the time to plan your marketing strategy for the year… no it isn’t. We should have done this last October. However, most small businesses are always behind with this kind of planning. After all we’re too […]


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