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Video Marketing

Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.

How To Prepare For Making A Business Video

I’ve been writing these articles for a couple of years now and it’s clear to me that I’ve actually written quite a lot about how you prepare to have a business video made, but that information is scattered across a lot of different articles. What I want to do today is summarise that information in […]


How Do I Get My Business Video Seen?

Unfortunately making your business video is not the end of your video marketing journey. It’s the start. Having made your business video (or had it made for you) we now have to put it to work. I want to talk about some of the ways you can do that. For those just starting out with […]


Co-ordinating Your Marketing Video Project

In my previous two articles I looked at making big video projects. Why it’s a good marketing idea and how you can gather the resources you need. Today I’ll be thinking about co-ordinating all of the elements you have gathered. If you’ve been following along you’ll know that we are now at the stage of […]


Gathering Talent To Make Your Marketing Video Shine

Talent is important. Not as important as hard work. But for us we are going to need the skilled and the talented to help us achieve our aims. In my last article I wrote about why you may want to embark upon an ambitious marketing video project and how you could minimise the cost. This […]


Go Big With Your Video Production

Let’s be honest with each other. We are all business people here, so we’re all concerned with getting maximum value for money. The maximum return on any investment we make. When you commission your business video, you want the maximum return on that too. Videos can be a substantial investment for small businesses. The question […]


Using Video Analytics To Boost Your Business

I love analytics. There I said it. I’m not a statistician. Nor am I a maths geek (although I wish I were because those guys can do really cool stuff). Still, I love analytics. The reason I love them is the reason you should love them too. Whenever you spend money marketing your business the […]


Using Your Business Video On Twitter

You may think that video is video no matter what social network you use it on. But it isn’t. The social networks all have slightly different ways that they handle video. What information we can access about our video’s success of lack of is different across networks too. The different social networks even have different […]


Presenters In Your Marketing Videos

A while ago I wrote a blog about using recurring stories in video marketing to maintain interest with viewers. At the time I mentioned how useful recurring characters were for compelling stories the bought brought viewers back again and again. Now I want to take an alternative look at this idea. I want to talk about […]


Now Vine is Dead, Find Out What To Do With Your Old Videos

The Vine social video network has finally gone. Twitter decided to shut it down. You can still see some of the old Vines, but it no longer exists as a functioning network. Over the years of its lifetime many people put a lot of effort into their communications via Vine. Its design and concept around […]


How to Write a Company Video Script

A video on a landing page can up your conversion rate by 80%, according to Hubspot. 90% of product buyers say video is helpful in the decision-making process. 92% of mobile users will share a video with others. Damn. That’s pretty hard to argue with. But as you’re already here reading about how to write […]


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