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Video Marketing

Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.

Introducing Instagram Reels for Your Business

Instagram has launched a brand new feature: Instagram Reels. Reels allows you to create and edit 15-second videos set to music, and is comparable to TikTok. But unlike TikTok, Instagram has introduced a number of additional creative features including audio and visual tools. Reels is very user friendly and can be used to share short […]


3 Ways to Take a Manual Trade or Training Business Online

Staying safe is understandably of utmost importance during the COVID-19 coronavirus outbreak, and social distancing is an important civic duty to keep ourselves and others safe. This means that many of us (both business owners and salaried employees) are resigned to working remotely from home, often with needy kids and pets in tow. However, the […]


35 Video Marketing Statistics Worth Knowing

Video is well and truly the future of digital marketing. As consumers, we’re inherently very visual creatures, so video is naturally appealing to us. As we’ll learn from some of the stats below, video helps consumers retain crucial information, is incredibly shareable, and captures attention and engagement like nothing else. So whether you’re considering pay-per-click video […]


5 MORE YouTube Channels for Digital Marketing Success

Did you know 59% of senior executives said that if they were given text and video on the same topic, they’d rather watch the video? (Source: Digital Information World, 2016). And I don’t blame them! Personally, I find that watching a video about a tough topic often serves to embed the information in my mind […]


Essential Tips and Tricks for Inbound Marketing Beginners

You may have heard that marketing methods can be separated into two categories: “push” and “pull” techniques. Push marketing uses techniques that are pushed under the noses of your audience like online banner ads, broadcast advertising, handing out flyers, or social media ads. Push marketing is also known as “outbound” marketing. “Pull” techniques however are […]


5 SEO Trends to Watch in 2019

Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]


10 Ways Tech Will Change Marketing in 2019

Tech trends are interesting things to follow. New and interesting innovations crop up every week with the goal of making our lives easier, more enriched, and more connected. The ways in which we interact with technology are always changing too. Our tastes can be influenced by all sorts of things – early adoption, social pressures, […]


5 Crucial Video Marketing Trends for 2019

2018 was a great year for online video. As a format, video has well and truly cemented itself as the king of content. There are so many awesome and inventive concepts doing the rounds at the moment and creators of all kinds can share video more inexpensively than ever. Video is also an undeniably powerful […]


How to Write Your Business Video Brief

A video is an amazing way for your business to get across its personality and key messages. Yes, you’ve made the right decision! But before you can even get to the briefing stage, there’s a whole lot of work you need to do. Wait – work? Why am I working if I’m paying for a […]


6 Content Marketing Trends You Can’t Ignore in 2019

You’re probably familiar with the true (yet awfully overused) adage that Content is King! And 2018 only saw content’s reach and influence grow. No Game of Thrones is going to take down this monarch any time soon. So as we move into 2019 (hands up if you’ve only just got used to writing “2018”) and […]


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