Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.
As with all marketing activity, the best way to create an online video is to think about the fundamentals – the objectives, the target audience, the content, the budget and required response. Objectives Think about what you want the video to achieve, and try to be as precise as possible. The goal should be specific […]
To get more people to look at your web video on YouTube, you need good content, effective optimisation and efficient promotion. Content Your online video needs to be relevant and valuable to viewers. If it’s different, exciting, and interesting to watch, more people will be interested and might recommend it to others. Think about the […]
Infographics are ways of getting information across, usually without words. They’re used to convey complex information such as statistical data, assembly instructions or directions on how to use a product. Video infographics take this a stage further by animating the information, usually with a voiceover. Infographics for business Businesses can also use infographics – including […]
The right length for an internet video depends on several factors, of which the main ones are the goals, content, and the target audience. File size and bandwidth limitations are also relevant, because the video needs to stream smoothly and quickly. Research for online shopping channels has shown that viewers will watch shorter web videos […]
YouTube is a community and becoming an active community member can help your video rank higher within the YouTube search results. Here are five factors which influence the ranking of videos on YouTube, along with tips on how to optimise for each one: 1. Title and description Title and description are core to relevancy, see […]
In April 2011 there were 2.2 billion video streams by UK users of which 1.48b were on YouTube (Nielsen Videocensus, April 2011). YouTube is crucial to any video marketing campaign being the most used video site in the world, also YouTube is owned by Google and its videos are becoming increasingly visible within Google search […]
Once upon a time, all movies were made like this: A man pointed a box at whatever was happening and turned a handle until the film inside ran out. That film was then processed and projected onto a screen for people to watch. The movies started out as clips of actual events, or places. Soon […]