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Website Content

Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.

Analysing Social Visits to your Site: Tips, Tools and Tricks

How many people are visiting your site from social media? As with most things in the marketing world, you get the most value from an action when you analyse its effectiveness. If you know what’s really going on, you can build on what’s working and minimise what isn’t. Thankfully, there are a number of platforms […]


15 Ways to Drive Website Visits from Social Media

It’s a quandary that a lot of modern business owners have asked at some point. “I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?” Turning every single social follower into a regular visitor to your site may be little more than a […]


How to Write a Company Video Script

A video on a landing page can up your conversion rate by 80%, according to Hubspot. 90% of product buyers say video is helpful in the decision-making process. 92% of mobile users will share a video with others. Damn. That’s pretty hard to argue with. But as you’re already here reading about how to write […]


Google’s Interstitial Update: What You Need to Know

In August 2016, Google announced that it was going to roll out an update that would help users access content more easily on mobile by changing the way it ranks pages with interstitial or “pop-over” windows. As of January 2017, these rules have been rolled out; potentially affecting mobile search rankings on a number of […]


A Brief Guide to Choosing the Right Domain Name

Setting up a new website for your latest venture? How exciting! Congratulations! Every website needs a domain name, and it’s imperative to pick a good one right from the start. Once you’ve registered your domain, told all of your business contacts, printed business cards and generally branded everything, it’s only going to cost you money […]


5 Simple Tips for Creating Compelling (and Honest) Headlines

According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]


Graphic Design Terms: A Glossary for Beginners

Most of us can appreciate good design, but when you find yourself having to give direction on your own small business’ marketing graphics, some of the terminology can leave the uninitiated totally mystified. Check out these 32 definitions of some of the most common graphic design terms… Alignment The way that different elements consistently line […]


Starting a Blog for Your Small Business

Starting a blog for your business can be a foreboding experience. If you’re more in the habit of reading other company’s blogs rather than writing for your own, it can appear to be an uphill struggle. But with the right attitude and a bit of forward thinking, blogging can easily become a part of your […]


5 Key Rules for Copywriting Beginners

Promoting yourself with great copy can be the key to awesome marketing, but it’s often an aspect that sadly gets overlooked. I totally get it. Putting a marketing message together and getting it right can be a daunting prospect to the uninitiated. Using the right words in the right places can have your ideal clientele […]


10 Reasons to Invest in Content Marketing

The term “content marketing” might sound like a bit of a “here today, gone tomorrow” marketing fad, but the last few years have taught us that content marketing is most definitely here to stay. So What is Content Marketing? The definition of content marketing is to create and distribute valuable, shareable and branded content with […]


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