Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
Your business website is an integral part of a larger marketing plan. It is therefore important to understand the purpose it must play. Your website is usually the cornerstone of an online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office. On many […]
Are you looking to promote your business online? With more people turning to the internet to find local businesses, having an online presence is essential (especially in the current climate). In this article, we look at the steps you can take to build your online presence. Get Your Business Online: set up a website Your […]
Pay-per-click (PPC) is a method of advertising your business online by paying for your advert every time someone clicks on it. It is one of the simplest forms of paid advertising due to how easy it is to track visits to your site and see how much each visit costs. PPC can be used to […]
When you’re building your brand or business from scratch, and you provide the same product or service that many others do, you’ll need to catch your customers’ attention and stand out from the crowd. You can grab recognition from the customer by breaking the ice using storytelling, which is a proven way to build lasting […]
Search engine optimisation (SEO) is a technique that allows search engines to understand your website content. By implementing best-practice SEO across your site your content will have a better chance of ranking well in relevant search engine results. There are several subsets of SEO: Technical SEO On-Page SEO Off-Page SEO In this article, I’m going […]
Is your website up to date? A regularly updated website helps customers to find out about your business and contact you more easily. If your website hasn’t been updated in a while, it might be time for a refresh. Below are seven easy tips to help you refresh your website and make sure it is […]
No matter what your website looks like, there are a number of things it should definitely include. To immediately draw in a potential customer, a slick design and easy to read layout is key. But the content on your website and the topics included can make or break whether someone stays on your webpage, taking […]
People buy people, so the saying goes. But nowadays – especially in this post-COVID world – many sales aren’t face to face, but face to screen. Businesses have to show their identities, their characters, through their websites, their social media platforms and their written communications. But how do you create a character online – how can you show your customers who you are, and […]
We need to talk about cookies. Unfortunately not the delicious chocolate chip kind, but the premise of these data morsels are crumbling all the same. Originally designed to report back to a website with information on whether you’ve visited them before, the rumours and legislation surrounding cookies, and how they work, have been widely debated […]
There are websites of all different shapes and sizes out there. When your business is getting ready to take its first steps online – or updating your online presence – there are a number of approaches you can take. One trend that you often see online is single-page websites, where the entirety of the site’s […]