Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
Most of the decisions we make are driven by our emotions, and this includes purchasing decisions, from putting an offer on a £500k house to choosing a £15 personal organiser. Larry Pincin and Phil Glosserman, authors of Sell The Feeling, say: “Regardless of what you’re selling, whether it’s products, services or advice, people buy based […]
More and more, getting a website to perform well means designing accessibility for everyone. To succeed in search engines, we have to meet and surpass accessibility guidelines. For your website, that’s about two main things: reading level and ease of use for people with sight issues. Reading level “Around 15 per cent, or 5.1 million […]
You may have heard that marketing methods can be separated into two categories: “push” and “pull” techniques. Push marketing uses techniques that are pushed under the noses of your audience like online banner ads, broadcast advertising, handing out flyers, or social media ads. Push marketing is also known as “outbound” marketing. “Pull” techniques however are […]
Marketing and psychology are intrinsically linked. We need to know how prospects are going to react to certain stimuli to maximise our chances of a sale. For those of us with a passing interest in marketing psychology and language, you may have heard the term “FOMO”. It was only added to the Oxford English Dictionary […]
Anyone keen on shopping (both my hands are raised, somehow, as I type) may have noticed that retail apps like eBay and Aliexpress now offer visual search. Visual search isn’t new. Google’s been offering reverse image search for years, as the MTV show Catfish has been teaching us over and over for seven seasons. What […]
Everything seems very doom and gloom in January. Once you’re back at work, Christmas feels like it was months ago! But there are reasons to be cheerful. Don’t worry, I’m not going to bore you with feelgood platitudes like “a baby’s laugh” or “the brotherhood of humankind”. We marketers have a lot to look forward […]
We’re all aware of M&S’s food adverts – the ones with sizzling butter atop caramelised steak or crisply snapping crudités. How those adverts LOOK is how emotive copy should read. Humans are emotionally and sensually reactive things. We cry at films. We find our mouths watering while reading a recipe. Our imaginations are so easily […]
It should go without saying that influencer marketing is absolutely booming. And if you’re here, chances are you’re considering harnessing its power for your own company as we step into 2019. But why is it so popular? Well, let’s look at a couple of statistics from Social Media Today: 94% of marketers who use influencer […]
You’re probably familiar with the true (yet awfully overused) adage that Content is King! And 2018 only saw content’s reach and influence grow. No Game of Thrones is going to take down this monarch any time soon. So as we move into 2019 (hands up if you’ve only just got used to writing “2018”) and […]
Did you know that tech giant Cisco predict that by 2022, 82% of all web traffic will relate to video content (Source: Cisco, 2018)? That’s quite the hefty chunk! It therefore stands to reason that future-proofing your content marketing means incorporating video to some degree – be it live or pre-recorded. Here’s another stat for […]