Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
For a website to be effectively optimised for search engines, you need to consider the three types of SEO – On-Page SEO, Technical SEO, and Off-Page SEO. Combined, they help give you the best chance of ranking well in the search engines. In a previous article, I walked readers through Technical SEO which should be […]
The answer is a resounding “yes”! Phrases (or sentences) are great for both SEO and PPC. In the past, optimising your website content for search engines meant focusing on simple keywords or combinations of words, such as “lawyer”, “jewellery”, “lighting shop”, “Xbox console”, etc. These simple keywords still have a place in search, but as […]
Google, Siri, Alexa. All are well-known voice search devices that have gained popularity in recent years. But that doesn’t mean that all websites are optimised for voice searches. In 2013 Google launched the Hummingbird update, which changed the way searches worked. The focus shifted to semantic searches that improved accuracy by understanding the contextual meaning […]
Design evolves constantly. New trends emerge, new features appear, and new styles catch our eyes. But when was the last time you reviewed your website design? The design of your website is key to engaging and retaining visitors, making a seamless, easy experience. The look and feel of your site is often something that was […]
Get a head-start on the spring cleaning with these five website updates to keep your business fresh in 2022. Just a few small tweaks can make a lot of difference in your ranking and overall performance. User experience, accuracy, aesthetics, accessibility and buzz around your website – all covered. Whatever 2022 brings, we’re starting it […]
Showing the world that our business contains experts can be an important part of our brand building, whatever our sector. Using that expertise to generate content is great, but true thought leadership is something more than content creation. Something special. A spark. What is thought leadership? Thought leadership means having the knowledge and experience to […]
Your business website is an integral part of a larger marketing plan. It is therefore important to understand the purpose it must play. Your website is usually the cornerstone of an online marketing plan, providing a presence for your business. It’s the online equivalent of owning a high street shop or prominent office. On many […]
Are you looking to promote your business online? With more people turning to the internet to find local businesses, having an online presence is essential (especially in the current climate). In this article, we look at the steps you can take to build your online presence. Get Your Business Online: set up a website Your […]
Let’s begin this guide with what PPC really means and how it works. Pay-per-click (PPC) is a method of advertising your business online by paying for your advert every time someone clicks on it. It is one of the simplest forms of paid advertising due to how easy it is to track visits to your […]
When you’re building your brand or business from scratch, and you provide the same product or service that many others do, you’ll need to catch your customers’ attention and stand out from the crowd. You can grab recognition from the customer by breaking the ice using storytelling, which is a proven way to build lasting […]