Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]
Affordable smart speakers like Amazon Echo and Google Home, that can cost as little as £30, have ensured that the uptake of virtual assistants has been swift across UK households. It’s estimated that 1 in 5 UK households currently have a smart speaker in their home. One of the most popular uses of smart speakers […]
As businesses, what we’re fighting for now is mere attention. If you don’t stand out online, it doesn’t matter how good your product is – it’ll never be seen. We’re not politely marketing to willing eyes; we’re beating aside other screaming entities to be someone’s main focus. For seconds, if we’re lucky. So we have […]
Getting a brief for website work is a luxury as rare as a beautiful white peacock. Often the person requiring your skills has a jumbled idea of the outcome they want, but not the process for getting there. And that’s OK, because we can brief ourselves. We actually have all the knowledge the official briefer […]
Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]
…or “How to turn great print copywriting into excellent SEO optimised copywriting that human readers will love too”. If you’ve had experience writing successful copy for offline functions, you’re most likely going to enjoy some success when writing copy for your website. However, you will need to add a few mildly techy, chiefly SEO-related tricks […]
In October 2019, Google’s BERT algorithm update rolled out to all searches, all languages and all countries. BERT is natural language processing (NLP) technology, which grows Google’s understanding and treatment of context. Prepositions – like to, from, on – are now a big focus. Tiny words, often overlooked but hugely important for nuances like ‘train […]
We all want our blog posts to achieve the maximum possible exposure for the longest possible time. But unfortunately, as time goes on, older blog posts can start to feel a little past their best. However, there is hope for these posts, especially ones about evergreen topics that have a longer shelf life. Today, we’re […]
Behavioural science gives us thousands of studies about how people act. It’s particularly useful for marketers because self-reporting is notoriously unreliable, so surveys can’t be the only source of our customer research. From these studies, we can glean a few directives for our marketing that don’t require hours upon hours of reading dense research papers. […]
Expertise, authority and trustworthiness (EAT). Those should really be the keywords for anyone’s content production, but they are in fact the Google quality score rules. Particularly on pages that deal with transactions or high-stakes advice. EAT and page quality have always been important but algorithm changes over the last year reflect Google’s insistence that EAT […]