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Website Content

Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.

5 Simple Tips for Creating Compelling (and Honest) Headlines

According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]


Graphic Design Terms: A Glossary for Beginners

Most of us can appreciate good design, but when you find yourself having to give direction on your own small business’ marketing graphics, some of the terminology can leave the uninitiated totally mystified. Check out these 32 definitions of some of the most common graphic design terms… Alignment The way that different elements consistently line […]


Starting a Blog for Your Small Business

Starting a blog for your business can be a foreboding experience. If you’re more in the habit of reading other company’s blogs rather than writing for your own, it can appear to be an uphill struggle. But with the right attitude and a bit of forward thinking, blogging can easily become a part of your […]


5 Key Rules for Copywriting Beginners

Promoting yourself with great copy can be the key to awesome marketing, but it’s often an aspect that sadly gets overlooked. I totally get it. Putting a marketing message together and getting it right can be a daunting prospect to the uninitiated. Using the right words in the right places can have your ideal clientele […]


10 Reasons to Invest in Content Marketing

The term “content marketing” might sound like a bit of a “here today, gone tomorrow” marketing fad, but the last few years have taught us that content marketing is most definitely here to stay. So What is Content Marketing? The definition of content marketing is to create and distribute valuable, shareable and branded content with […]


5 Canva Updates for Even Easier Graphics

It’s no secret that I love Canva. I use it nearly every day for work and freelance and general life. Although it’s a fabulous platform for creating free designs, it’s always had a few flaws. Not bad enough to make me go elsewhere but a bit annoying. But guess what? It looks like Canva’s mopping […]


12 Ways to Build Trust with Content Marketing

Content marketing is more than a mere buzzword – many companies now embrace some level of online content. Whether it’s blogs, videos, infographics or podcasts, the content you are putting out there needs to position you as a reliable source; and people don’t just trust anybody – especially online! Fostering feelings of trust within your […]


Social Media Tips for: Domestic Services

If you have a domestic services business – such as cleaning, gardening, laundry services or window cleaning – a great way to attract new customers is via social media. You will most likely want to connect with customers in your local area and so you need to use channels that make it easy for people nearby […]


Tips and Tools for Inbound Marketing Beginners

Folks in the know talk about types of marketing in terms of “push” and “pull” techniques. Push marketing involves the use of things that are pushed under the noses of your audience like online banner ads, TV or radio advertising, press releases or outbound telesales calls. These types of advertising are called “outbound” marketing, or […]


A Brief History of The Web – Part 3

By the way, if you missed parts 1 and 2 of our history of the web, you can check them out here: Part 1 and Part 2. Welcome back to Part 3 of our brief history of the web. We last left off around the time of the millennium and the aftermath of the dot […]


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