Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
No matter what your website looks like, there are a number of things it should definitely include. To immediately draw in a potential customer, a slick design and easy to read layout is key. But the content on your website and the topics included can make or break whether someone stays on your webpage, taking […]
People buy people, so the saying goes. But nowadays – especially in this post-COVID world – many sales aren’t face to face, but face to screen. Businesses have to show their identities, their characters, through their websites, their social media platforms and their written communications. But how do you create a character online – how can you show your customers who you are, and […]
We need to talk about cookies. Unfortunately not the delicious chocolate chip kind, but the premise of these data morsels are crumbling all the same. Originally designed to report back to a website with information on whether you’ve visited them before, the rumours and legislation surrounding cookies, and how they work, have been widely debated […]
There are websites of all different shapes and sizes out there. When your business is getting ready to take its first steps online – or updating your online presence – there are a number of approaches you can take. One trend that you often see online is single-page websites, where the entirety of the site’s […]
You might be excited to see your website is getting 1,000 click-throughs in a day, but it doesn’t mean much without any context. Without full visibility of how your web content is performing, you won’t know how to develop and get the most out of your on-going content strategy. Are those visitors finding you organically, […]
Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]
Affordable smart speakers like Amazon Echo and Google Home, that can cost as little as £30, have ensured that the uptake of virtual assistants has been swift across UK households. It’s estimated that 1 in 5 UK households currently have a smart speaker in their home. One of the most popular uses of smart speakers […]
As businesses, what we’re fighting for now is mere attention. If you don’t stand out online, it doesn’t matter how good your product is – it’ll never be seen. We’re not politely marketing to willing eyes; we’re beating aside other screaming entities to be someone’s main focus. For seconds, if we’re lucky. So we have […]
Getting a brief for website work is a luxury as rare as a beautiful white peacock. Often the person requiring your skills has a jumbled idea of the outcome they want, but not the process for getting there. And that’s OK, because we can brief ourselves. We actually have all the knowledge the official briefer […]
Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]