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Website Content

Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.

22 Complex Marketing Terms Explained in Plain English

Marketing. Even if you don’t fully understand it, your business can’t live without it. It’s one of those topics where the jargon can sometimes be so impenetrable, even seasoned professionals are left scratching their heads now and again! If marketing lingo leaves you puzzled, then read on – we’ve compiled a glossary of 22 common […]


How to Improve Your Site’s Time-on-page Stats

The longer people spend on your website, the better. If you’re seeing lower time-on-page stats in your analytics than you’d like, you need to start getting a bit more jazzy. There are some really simple and wonderfully engaging bits of content you can include on your pages to get that dwell time up – with […]


How Your Product Partners and Suppliers Can Help With Your Content

You’re stuck on the same punishing treadmill of content creation as the rest of us. How to say the same thing yet again in yet another different way? How long until you can repost that photo on social media? How to make a weighty-sounding topic like ‘supply chain management systems’ sound clickable… Unless your business […]


Permission Marketing – the Evolution of Content

Content marketing isn’t a new kid in town by a long way – but have you heard about its cool daughter? Permission marketing is a new way of thinking about content in an era of GDPR and inboxes full of junky email no one wants. Hopefully, the difference is that your audience only receives content […]


How to Research Keywords Like a Human

I used to believe quite passionately that the best keyword research was no keyword research. I’d just seen too much of the wrong KIND of keyword research, so I tarred it all with the same brush: black hat, spammy nonsense. I’ve seen the light now but only because I developed my own method that I […]


5 Awesome YouTube Channels for Freelancers

As you’re most likely already aware, the internet is packed with business advice. But there’s so much of it floating around, it can be tricky to select which guidance to run with and which to give the boot. Paradoxically, floating in a noisy sea of advice in this way can be isolating. Cutting through the […]


Basic HTML Tags for Writers

When I was a little copywriter, I drafted web copy in Word. I saved the documents in a special folder and my boss would go and review them. Then I would painstakingly code it up with basic HTML tags in our website Content Management System (CMS). These days, I just don’t have time for that. […]


How to Write Your Own Copy Brief

It is a sad fact that every copywriter knows: hardly any brief is actually useful. A typical copy brief I might get goes like this: “I need an email or mailer (maybe social ad?) to get more people buying this thing.” A copywriter’s knowledge (of the product they’re talking about, the audience they’ll need and […]


Grammar And Punctuation For Reluctant Writers

We all need a bit of grammar and punctuation. In a small business, you often end up writing even if you’re not a writer. It doesn’t matter how many times you mutter at the bin, “I’m not a writer, though” – someone’s got to do it. Good accuracy in writing can mean the difference between […]


How to Write Like a Copywriter

I’ve written about how to read like a copywriter (step one!), so this one’s about the actual doing: those pesky words. I’ve been trying to mentor a colleague through taking over some content writing and let me tell you: it’s tricky. There are lots of courses you can take that will show you good copywriting […]


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