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5 Totally Free Tools for Outreach and Lead Generation

Let’s talk about a problem that plagues marketing teams within companies large and small. Once a business has seen to all of its financial responsibilities for the month/quarter/year, the marketing budget can sometimes get left in the dust. As a marketer, I can safely say – it sucks. However, provided you have time on your […]


6 FREE Online Resources for Budding Content Marketers

Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]


What Are Facebook Units Within Facebook Groups?

If your business already runs a Facebook Group with the group type of ‘School or Class’ and you have looked at your group in the last 24-36 hours, you may well be wondering what on earth Facebook ‘units’ are all about! I expect you will also have spent a bit of time trying to figure […]


15 Ways to Drive Website Visits from Social Media

It’s a quandary that a lot of modern business owners have asked at some point. “I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?” Turning every single social follower into a regular visitor to your site may be little more than a […]


How to Create a Quality Lead Magnet

Many of us want to incorporate an offer of a lead magnet (a freebie in exchange for someone’s email address) to attract interested parties to our websites and email lists, but it’s important to get the basics right before we plough ahead. If you are unfamiliar with the concept of lead magnets, check out my […]


Referral Spam: Who’s Messing with my Data?

The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]


Five Ways To Channel Customer Emotions Into Sales With Your Content

Most of the decisions we make are driven by our emotions, and this includes purchasing decisions, from putting an offer on a £500k house to choosing a £15 personal organiser. Larry Pincin and Phil Glosserman, authors of Sell The Feeling, say: “Regardless of what you’re selling, whether it’s products, services or advice, people buy based […]


Nine Ways To Create Urgency In Your Content

American entrepreneur Jim Rohn once said: “Without a sense of urgency, desire loses its value”. This is especially true when applied to the consumer buying process – how many times have you seen an item you liked in a shop or online and decided to wait until payday, or to ‘buy it in a week […]


5 YouTube Channels for Digital Marketing Success

As I’ve admitted before, I love YouTube. As discussed in the previous article, YouTube doesn’t always have the immediate reputation of being a great resource for professionals. Once you’ve waded through the cute animals and “fail” videos, there is a wealth of sharp business and marketing advice. If you want to make progress online, these […]


6 YouTube Channels Every Small Business Should Follow

YouTube is a great resource. It has a reputation for being full of goofy comedy, video game let’s plays, and cute animals, but it’s so much more than that. YouTube is afire with great business advice, but it can get drowned out a bit with the wackier channels and paid advertising. I have chosen 6 […]


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