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How to Make the Instagram Algorithm Work for Your Business

Let’s delve into the mysterious subject that is algorithms. The term “algorithms” is often mentioned when discussing social media platforms. But you might be a little hazy on the facts around what an algorithm is or how they work, let alone how they can even benefit your business or brand. What Exactly is an Algorithm? […]


How To Write A Social Media Strategy

A social media strategy is an essential component of an organisation’s marketing, regardless of how instrumental a part of the marketing mix social media is for them. Having a strategy in place – however basic – provides a simple manual to fall back on for when you or your team have questions regarding content, tone, […]


How to Set Up a Twitter Business Account

Whoever you are and whatever you do, Twitter provides an excellent opportunity for businesses to get their name out there online. It’s a relatively uncomplicated platform which enables users of all kinds to grow a meaningful following and engage with prospects on a public stage. Setting up a Twitter account is quite straightforward; it’s actually […]


5 Ways to Maximise Your Social Media Schedule

It’s most likely that you already use social media to promote your business, but you may not be seeing the results you want – or it might be taking a lot of time out of your daily schedule in order to keep on top of the endless stream of interactions. Maximising your social media schedule […]


How to Make a GIF With Canva

I’ve got Canva GIFs on the brain, people. I love Canva, it’s no secret. Easy graphic creation for people with no skill and no budget, lovely. But up until now, I’ve never paid for it – I didn’t really need to. Even with the lure of a free image bank and magical image resizing to […]


What Are Facebook Units Within Facebook Groups?

Facebook Units, now known as ‘Social Learning Units’, is a tab section feature which can be added to a Facebook Group. It is typically used to either: Leverage the group as a platform to deliver an online learning experience to its’ members Keep content organised within a group (think book index, blog categories etc) The […]


5 FREE Social Media Tools for Small Businesses

Whether you’re a complete social media newbie or a seasoned veteran, we all like a helping hand from time to time. And when that help is free – even better! So let’s take a look at five totally free social media tools that you can start using today to take control of your social presence. […]


How to Set Up a Follower Campaign on Twitter

Buying followers is so 2015. For one thing: no one’s believing your new business went from two followers (you and your mum) to 5,000 overnight. For another, Twitter has had several widely-publicised culls of fake accounts. And if you’re buying followers, that’s what you’re getting. The solution? Have a Twitter account that’s actually good. Yeah, […]


Why Your Online Reputation is More Important Than Ever

It goes without saying that the internet is an indispensable part of our lives. But it boggles the mind to think how quickly things have developed. The first website (and therefore the part of the internet we call “the World Wide Web”) only went live in 1991. Back then, only a select few of us […]


10 Free Ways to Maintain a Good Online Reputation

Reputation is a funny old thing. A good reputation takes time and effort to build, especially in business. It’s something that’s built over months and years, rather than weeks or days. However, if something goes wrong, all of that good standing can be lost in an instant. Huge companies employ whole teams of people to […]


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