James Michell

Be Social: Turn Your Customers Into Brand Ambassadors

In a prior blog I talked about how social media should have you looking at approaching customer services in new, more efficient and varied ways.  Taking this a step further, the most socially savvy businesses will utilise their social media portals to spread a positive brand reputation, connect happy customers and strengthen their customer support […]

Be Social: Measure the Success of a Social Media Competition

Like any social media manager, I am always on the lookout for new and exciting ways to both keep my current audience engaged, at the same time as attracting new followers. One quick win that can achieve both aims is running a competition via your social media portals. Before you get carried away with the […]

Be Social: Can Social Media Improve Customer Satisfaction?

In today’s modern society the customer’s voice is louder than it has ever been. They are more savvy to getting the best value for their money, constantly hunting down deals and vouchers, and quick to share news about their latest experiences as a consumer. On the flip side, a company’s reputation for providing good service […]

Be Social: Social Media Crisis? Just Deal With It!

Social Media is power – power in that it gives your brand a great way to engage with and influence your audience, and power in that it gives your customers a very public voice. That can be great – unless a customer is vocally displeased! Here are some tips to avoid a social media meltdown. […]

Be Social – the Two Most Common Social Media Launch Mistakes

Why Social Media? – In a previous blog I’ve spoken about the importance of having a clear goal of what your company is trying to achieve with their social media activities. However, it is a mistake made SO OFTEN that I think it is really important to reiterate this again. You must define what success […]

Be Social: Tips to Keep Your Company Blog Content Fresh and Engaging

Trust me, the number one challenge to writing a blog for your company is regularly coming up with new and interesting topics. You want to keep the reader engaged and wanting more. Sometimes, that is just a massive challenge! One I’ve definitely faced in my career on more than one occasion. Try not to fall […]

Be Social: Delving Deeper Into Using Pinterest for Your Business id=

So having previously talked about the first steps that need to be taken before investing your time in using Pinterest as a social network for your business, at this stage you will have come to a decision as to whether it is relevant to your brand. From here you should have been tailoring content suited […]

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