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Jenii Lowe

Jenii LoweTwitter

Jenii is a content editor and copywriter with solid experience in writing engaging and meaningful online content for small businesses. She delights in helping companies increase conversions through online expression. A proudly self-confessed nerd, her eclectic set of interests include technology, video games, the internet, bad movies and science.

Referral Spam: Who’s Messing with my Data?

The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]


Market Research for Total Beginners

The term “market research” often conjures up a very dry mental image of focus groups, suits analysing graphs and jargon like “benchmarks,” “pre-testing,” “weighting” and “strata.” To those in the field of market research, these terms are common knowledge, but to those of us businesspeople who don’t come from this kind of background, there is […]


Brainstorming For a Viral Video Campaign

Last time we discussed a few popular viral video campaigns and what we can learn from them as small businesses looking to produce content that has the highest chance of going viral. This time, we’ll discuss some fresh ways to concoct ideas for viral content, helping you to formulate the perfect campaign. We’ll break down […]


The Anatomy of a Viral Video Campaign

Virality is the lifeblood of online marketing, if we can create something promotional and entertaining, it has a fighting chance of gaining its own momentum online. If you work in an industry that allows it, creating lighthearted, even comedic content always helps stack odds in your favour in terms of shares and likes, simply because people […]


5 FREE Tools to Kickstart Your Content Marketing Journey

Content marketing is one of those newfangled marketing techniques that when done right, give a company the appearance of being high tech, hip, and above all – having a substantial marketing budget. Many of us smaller businesses would love to exude this cool marketing ethos, but shy away because of our misconceptions on price. Even […]


Uniting your Sales and Marketing Teams Once and For All

Sales and marketing have been separate for far too long. This schism between the two departments has become so entrenched, that often the two departments rub each other up the wrong way. However, in truth they complement each other; they’re yin to each other’s yang. Those on the side of marketing might say that the […]


5 YouTube Channels for Digital Marketing Success

As I’ve admitted before, I love YouTube. As discussed in the previous article, YouTube doesn’t always have the immediate reputation of being a great resource for professionals. Once you’ve waded through the cute animals and “fail” videos, there is a wealth of sharp business and marketing advice. If you want to make progress online, these […]


7-Step Guide to Business Networking for Shy People

Though it continues to baffle those who know me personally, I can be quite introverted around strangers. I feel it is important to tell you this because I know where you’re coming from, Ms or Mr Shy Networker. I also know it can be… changed. I don’t want to use words like “beaten” because that […]


The Ultimate Social Media Jargon Buster

Social media can seem like a minefield to the uninitiated, but is becoming more and more crucial for businesses of all kinds. This handy social media jargon buster should help you understand some of the most common networks and terms. Want some practical advice on getting started on social? Take a look at my previous […]


6 YouTube Channels Every Small Business Should Follow

YouTube is a great resource. It has a reputation for being full of goofy comedy, video game let’s plays, and cute animals, but it’s so much more than that. YouTube is afire with great business advice, but it can get drowned out a bit with the wackier channels and paid advertising. I have chosen 6 […]


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