My English teacher once said to the class, “Don’t use the word “nice”, there are a hundred better words to choose from the English language”. The same could be said of the word “Like”. It seems that Facebook must have caught up with my old teacher and is about to introduce more “granularity” to “better […]
There are so many places to advertise your business. Indeed, it would be possible to write a whole blog with several hundred posts on the subject and still only scratch the surface, so I will instead focus on Facebook Advertising. In particular, looking at Facebook advertising to secure more Likes for your Business Page – and highlighting […]
Did you know that it will very soon be possible to record your whole life experience, in full motion HD video, on a single hard drive that would cost less than £100? It is estimated that a single petabyte capacity hard drive could comfortably record all your waking hours. In the meantime, Facebook have introduced a […]
There is a nice joke circulating on the web that details a GSCE Maths question concerning the Pythagoras theorem. The question is simply, “Find X”, to which a star pupil has thoughtfully labelled the triangle with an arrow pointing to X stating “It’s here”. Technically correct, but not the answer the examiner was looking for! […]
One of the understood attractions of social media marketing to a small business is that “It’s free”. But it is not that simple. Those of you who have read my columns know that I go to great pain to point out how much time is involved in creating a successful social media marketing platform for your business. […]
A Facebook Business Page without any fans is like a man on a desert island throwing a message in a bottle to the vast ocean; most unlikely to become involved in a two-way conversation- never mind a fulfilling social engagement. But we all have to start somewhere. Even if you have given some quality thought to publishing […]
Whenever someone complains that they do not have time to keep up with their pile of trade reading – whether it is business reports, market reports, trade tips or local business opportunities, I am always reminded of the quaint Scottish saying, “There’s no such thing as bad weather… only inappropriate clothing”. Perhaps I had better […]
Good as blogs are at attracting organic search visitors to your website, sometimes even if you have the best content in the world, you need to do a certain amount of traditional “pump priming” to get people to notice your blog. Before you do that just make sure that it is being picked up the […]
Your blog stinks! “Roses are red, violets are blue Mushrooms stink And so do you” I once received this ditty in a Valentine’s card at junior school. Fortunately for me, it was meant in jest, but it did at least capture my attention. It’s not clear why humans prefer to pay attention to negative and controversial […]
There is overwhelming evidence that those businesses that keep regularly updated blogs are more often found by prospects using a Google or Bing search. In addition, businesses that offer a blog will also have larger networks of contacts on other social networks such as Twitter and Facebook – leading to even more opportunities. So what is […]