For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
Market research means gathering information on the market your business operates in – your competitors, products and customers, as well as the general industry environment. Market research is hugely important to make sure you’re focusing your efforts in the right areas, and to make sure you aren’t missing opportunities for growth. Here’s a basic overview […]
At the time of writing this article, the UK is in lockdown again and the number of new cases of Covid-19 are still incredibly high… So, why write an article about starting your own business? January is usually deemed a time for new beginnings. Most of us make resolutions in January in the hope our […]
There’s no doubt about it: 2020 was stressful. STRESS-FUL. Even those of us who secretly quite enjoyed lockdown – hi! – will have felt the effects of working flat out to mitigate a financial disaster, separated from our colleagues. Oh, and the pandemic bit as well. Resilience is a key skill any small business needs […]
2021. COVID-19. A lot of us are working apart. If you’re worrying about maintaining your team’s organisation and morale while you’re working remotely, I’ve got the most perfect – and free – productivity tool for you. Notion is a web, desktop and mobile app that supports collaboration and wiki-style content production. It’s like Trello, Pinterest […]
From January 1st 2021, as the UK leaves the EU, the rules for small businesses in the UK have changed. After a demanding year in 2020, SME’s can expect further reforms as Brexit takes place and adjustments to business start to take place. Brexit may be having an impact on your business confidence, but to […]
Despite a difficult 2020, research from Yell indicates that SMEs (Small & Medium-Sized Enterprises) are feeling very optimistic about their business in the New Year, with three out of every four (76%) business owners confident about the success of their business in 2021. To help you make sure you’re ahead of the game going into […]
I’ve been chewing over what strategy is for a long time – before I was even aware that’s what I was trying to get a hold on. Since COVID-19 started doing its thing, I’ve been doing a strategy course by a genius called Mark Pollard. It’s made me realise that, despite being relegated to ‘the […]
Continuous improvement in any field of work is driven by regular testing and evaluations. Email marketing is no different, and testing is essential in order to measure and cater to your database’s behaviours and preferences. Split-testing is a method that will enable you to compare the impact of different elements of your emails, which in […]
You’ve got an idea for a new product. Brilliant. But to develop that idea into a tangible thing, you need to write a product proposition. Not only does this let other people understand your proposal; it also gets your own thinking clear about how it will work, how you’ll market it and whether it’s different […]
Making sure your audience is heard is the key to business success. Connecting with your customers and engaging with them on a personal level is paramount, whether it’s done online or offline. Historically, e-commerce has been quite an impersonal affair, but conversational commerce is increasingly making this a thing of the past. Conversational selling makes […]