For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
Behavioural science gives us thousands of studies about how people act. It’s particularly useful for marketers because self-reporting is notoriously unreliable, so surveys can’t be the only source of our customer research. From these studies, we can glean a few directives for our marketing that don’t require hours upon hours of reading dense research papers. […]
There’s far more to marketing than crafting whizz-bang websites and funky flyers. Crafting persuasive materials is important, don’t get me wrong. But savvy marketers follow well-thought-out creative methodologies designed to achieve marketing success – helping them to reach the right people, in the right places, and get the best possible return on their investment. Today, […]
Every now and again, businesses will go through a quiet spell. This can be for all kinds of reasons. Plans fall through. Markets change. The economy changes. Change will always happen. But quiet periods can decimate cash flow, and the Office of National Statistics found that 90% of small business failures can be chalked up […]
Going it alone in business can be the best feeling in the world; you are your own boss, master of your own destiny and in control of everything – including the finances. As a sole trader, you have to wear many hats and quickly need to become an accountant, an HR professional, marketer and director, […]
If you’re thinking of going it alone in business, one of the key things to get your head around is the world of tax. Being a sole trader means you run your own business and are therefore self-employed. Being a sole trader means registering for Self Assessment and filing a tax return every year. You […]
You might have come across the terms ‘secured’ and ‘unsecured’ when hearing about business loans. Which option you choose will depend largely on your business, your circumstances, eligibility, what you need the money for and your long-term plans. The fundamental difference between the two is that a secured business loan requires you to put tangible […]
Third-party blogging platforms like Medium are EASY. So, so easy compared with building yourself a content platform. Suspiciously easy, you could say. Setting up an account on Medium = five minutes of effort and zero money before you’re creating beautiful articles that have the potential to be seen by millions. What’s not to like, for […]
There’s nothing worse than empty content that clearly has no expertise behind it. Writers sure know a lot but we don’t know everything and certainly not in-depth. For content that’s genuinely unique and genuinely helpful to your target audience, you need subject matter experts. Within a business, there are experts on all parts of the […]
In the beginning of branding, when your brand was literally a burning hot bit of metal pressed against the flesh of your livestock, an emblem was enough. Just a picture that stated ownership. But soon that picture would start to take on more meaning – like the owner’s reputation for quality meat or the longevity […]
Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]