For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
Google My Business is a free, yet essential tool for increasing your online visibility. Mastering your Google My Business profile can help feature you in local search, can give prospects essential information about you at a glance, and can get eager clients in touch with you quickly while their purchasing intent is still high. Whether […]
Email marketing is a valuable practice to any marketer out there – newbies and seasoned veterans alike. However as with a lot of things in marketing, it comes with a hefty helping of mistaken ideas and incorrect assumptions. Let’s set the record straight about 9 of these inaccuracies. 1. Isn’t “email marketing” just another word […]
Here’s a burning question for all budding email marketers: once you’ve got people to sign up to your email subscription list – what happens next? If people have actively shown interest in your company, it’d be a real shame if those leads didn’t hear from you and their interest eventually waned to nothing. There is […]
Identifying a need for some form of external finance for your business is just the first step in choosing the right business loan. The market is wide and varied, with both traditional high street lenders and alternative finance providers offering a range of different funding options. Navigating that market and choosing the right business loan […]
Outsourcing can bring many companies a lot of flexibility and freedom. You can outsource all kinds of tasks to varying degrees; PA duties, bookkeeping, marketing tasks, data entry, sales calling, web design – if a business needs it, you can probably outsource it. However, there are also some disadvantages that it would be remiss to […]
As I write this article, the 2017 Wimbledon Tennis Championships are about to come to an end. The greatest players from around the world have competed for the most coveted title of Wimbledon Champion. Whoever wins a title this weekend will have earned it, both on and off the court. The winning is carried out […]
When you consider your business reputation there are two elements to think about. This is true of established businesses and start-ups. You need to consider your reputation with customers and with other businesses who will be suppliers and business partners. Fundamentally these elements are the same as they both come down to being known and […]
How do we get people to know about our business? It’s just about the most fundamental question that any start up can ask. I want people to know about my business so that they will buy. I need that knowledge of what I can do to be out there in the community. Any method that […]
In a recent article you discovered how to write a profit and loss forecast for a start up business. Any finance house or bank looking at a lending proposition, cannot make a decision to support a funding request based upon this document alone. The profit and loss forecast will support the story within the business […]
“Lead generation” may seem like a bit of a buzzword concept, and it’s certainly gained traction in recent years, but in reality it refers to a concept that’s potentially as old as marketing itself. But what exactly is it? Let’s take the plunge and find out how lead generation works, as well as a few […]