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Business Advice

For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.

Budgeting for Your New Business: 5 Essential Tips

So you’ve decided to take the plunge and go into business for yourself. Congratulations! You’re in for an exciting (and sometimes nail-biting) journey. But the main adjustment to make when transitioning from employment to entrepreneurship is of course money. Going from a reliable, set income every month to the unpredictable “feast and famine” of working […]


You Don’t Need to be Scared of Bad Reviews. Here’s Why…

So you’ve had a bad review. How bad it actually turns out depends on one thing only – what you do next. You could go with your feelings, hunt the person down and force feed them dry crackers until they beg for forgiveness. Or you could do something positive about it and improve your business […]


How to Create a Helpful Press Kit

In the increasingly online-first, social media driven world of modern marketing, traditional press coverage sometimes seems to take a back seat. However, those who don’t consider all angles of media visibility may be missing a trick. If you want to be visible in newspapers, magazines, and broadcast media, arming yourself with a professional press kit […]


5 MORE YouTube Channels for Digital Marketing Success

Did you know 59% of senior executives said that if they were given text and video on the same topic, they’d rather watch the video? (Source: Digital Information World, 2016). And I don’t blame them! Personally, I find that watching a video about a tough topic often serves to embed the information in my mind […]


4 Simple Steps To Manage Your Reputational Risk

Even the cream of the crop can’t please everybody all of the time. Reputational risk can come in all forms. From a full-blown meltdown in the national press to a manager acting in an unprofessional manner at an expo; from a disgruntled customer cussing you on social, to an unhappy member of staff telling their […]



How to Improve Your Copy Alongside Your Real Job

For anyone who has to write copy alongside their ACTUAL job, finding time to polish skills can be tough. Practising writing comes way below actually having to do it for real. Don’t get me wrong – writing on the spot and under pressure is great for you. There’s nothing like doing for making you sharpen […]


Four Ways to Detox Your Business in 2019

The start of the year is a popular time for detoxing your body but perhaps your business needs a detox too? Now could be the time to clean up those bad practices holding you back and rejuvenate the body, mind and soul of your business. Just as with detoxing your body, you could break down […]


9 Ways Marketing is Changing for the Better in 2019

Everything seems very doom and gloom in January. Once you’re back at work, Christmas feels like it was months ago! But there are reasons to be cheerful. Don’t worry, I’m not going to bore you with feelgood platitudes like “a baby’s laugh” or “the brotherhood of humankind”. We marketers have a lot to look forward […]


Have You Set Some 2019 Resolutions for Your Business?

You may have made (and already broken) several new years resolutions, but have you taken the time to set some 2019 resolutions for your business? However unlike some of the more, dare I say, flaky resolutions we might set in our personal lives, business resolutions need to be clearly set, rigorously planned and methodically implemented. […]


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