For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
Email marketing is an undoubtedly powerful method of getting your name out there, but it’s not always the easiest. Granted, it’s not exactly the hardest either, but you’ve got to attract subscribers, consider the timing of your campaigns, get your copy and design right – and decide what you’re going to offer within each campaign. […]
Alternative business finance can be a useful tool to boost cash flow, get your business through a rough time, or take it to the next level. Whatever the purpose of the funding may be, there are many different eligibility criteria for different types of finance. Here’s what you need to know about eligibility to prepare […]
Signing up to receive email marketing communications from an organisation can often feel like a gamble. Are you going to receive something of real value? Or are you going to receive the same old tired sales messages that’ll send you heading for the “unsubscribe” link quicker than you can say “Buy Now!”. That gamble is […]
Onboarding matters if you want your customers to keep coming back for more. Let’s play with a metaphor: you take the person you’ve liked for ages out for dinner. You talk all night, you toast each other with a little too much wine. One thing leads to another and…you go home with them. It feels […]
Though the hype-train that surrounded GDPR has left the station, many small businesses are still unsure where the new rules leave them in terms of marketing. Now that 25th May 2018 has been and gone, the dust has settled and we’ve had chance to come to terms with our new GDPR landscape. But many small […]
Your customers know authenticity. And they know when you’re faking it. Don’t appropriate what’s not yours Over the last couple of months, millions of people voiced their opinion about Scarlett Johansson playing a trans character. She quit the film. This week, it’s Jack Whitehall – cast as a gay man when he is, in fact, […]
When was the last time you logged into your business’ listing on Google My Business? Be honest! If it’s been months rather than weeks, you may have missed out on a few essential updates to Google My Business. The gang at Google have been beavering away making new and valuable updates to their free business […]
We all like something for free. When you own a small business, money can slip through your fingers remarkably easily. Cash gets spent on marketing, travel, software, hardware, rent, and everything in between. Additionally if you outsource work or your team are based in different locations, collaboration and teamwork can be tricky when there’s nothing […]
Have you ever found yourself engrossed in an in-depth business conversation only to catch yourself thinking “… wait – what’s turnover again?” Whether you’re new to owning your own business or you’re a seasoned veteran, we all forget jargon from time to time. The lingo of business, the lingo of finance, and even the lingo […]
Running a business can be difficult, and the retail industry is no exception, with external market forces that are impossible to control and tricky to plan for. It could be that an extra injection of cash is needed to help you achieve growth, plug a cash flow gap or get you through an unexpected tough […]