For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
Did you know 59% of senior executives said that if they were given text and video on the same topic, they’d rather watch the video? (Source: Digital Information World, 2016). And I don’t blame them! Personally, I find that watching a video about a tough topic often serves to embed the information in my mind […]
Even the cream of the crop can’t please everybody all of the time. Reputational risk can come in all forms. From a full-blown meltdown in the national press to a manager acting in an unprofessional manner at an expo; from a disgruntled customer cussing you on social, to an unhappy member of staff telling their […]
MPs have rejected to delay the EU departure date and Theresa May’s Brexit deal hangs by a thread. News outlets are reporting that the risk of exiting the EU with no deal has increased as a result of these latest Commons votes. But what would a no deal Brexit actually mean for small businesses and […]
For anyone who has to write copy alongside their ACTUAL job, finding time to polish skills can be tough. Practising writing comes way below actually having to do it for real. Don’t get me wrong – writing on the spot and under pressure is great for you. There’s nothing like doing for making you sharpen […]
The start of the year is a popular time for detoxing your body but perhaps your business needs a detox too? Now could be the time to clean up those bad practices holding you back and rejuvenate the body, mind and soul of your business. Just as with detoxing your body, you could break down […]
Everything seems very doom and gloom in January. Once you’re back at work, Christmas feels like it was months ago! But there are reasons to be cheerful. Don’t worry, I’m not going to bore you with feelgood platitudes like “a baby’s laugh” or “the brotherhood of humankind”. We marketers have a lot to look forward […]
You may have made (and already broken) several new years resolutions, but have you taken the time to set some 2019 resolutions for your business? However unlike some of the more, dare I say, flaky resolutions we might set in our personal lives, business resolutions need to be clearly set, rigorously planned and methodically implemented. […]
It should go without saying that influencer marketing is absolutely booming. And if you’re here, chances are you’re considering harnessing its power for your own company as we step into 2019. But why is it so popular? Well, let’s look at a couple of statistics from Social Media Today: 94% of marketers who use influencer […]
If you ask around, you’ll find that some element of external finance now forms a key part of many business strategies, and if used correctly, it could even mean the difference between failure and success. Yet for some business owners, seeking funding for their business can still seem like a rather big and daunting step, […]
Corporate Social Responsibility isn’t just for big companies – SMEs can totally make a difference too. Recently on the blog, we looked at how small businesses can implement meaningful CSR programmes as well as a few practical considerations you need to go through when setting one up. But there are so many causes out there […]