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Business Advice

For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.

How to Pitch Yourself to Publications

When you’re a small business owner, YOU are a big part of your brand. The business is shaped by your personality, values and priorities, so looking after your personal profile is important. I can’t – and won’t, I just won’t! – tell you how to build the mystique of Elon Musk, whose profile has made […]


How to Use Awards for Branding

Every industry has its own array of awards. The North-East Humberside Contact Centre Awards. The Innovation in Plant Machinery Hire Awards. It’s all quite silly. Silly – and a money-spinning marketing ploy of course. But it’s an ecosystem. You pay the entry fee and perhaps buy a table at the ceremony, and you might get […]



Google Bard and the Ethics of AI

I generally don’t get excited about technology until Google’s released their version of it. Microsoft integrating OpenAI doesn’t ignite much in my brain. Google Bard? You have my attention. What is Google Bard? This is the conversational AI tool by Google that’s the equivalent of Open AI’s ChatGPT. These tools are what get headlines, but […]


Using Thank You Pages to Boost Lead Conversion and Sales

Did you know that a well-crafted Thank You page can be one of the most powerful tools in your small business marketing arsenal? A simple “thank you” can go a long way towards building relationships with your prospects and customers, keeping them coming back for more. In this article, we explore the power of Thank […]


Creating a Digital Marketing Plan for Builders

As a builder, a digital marketing plan is essential for reaching and engaging new customers in today’s digital age. With many home owners searching for building services online, builders really do need to have a solid online presence and a comprehensive digital marketing plan to be found by people searching online for the services they […]


Supporting Your People in a Tough Economic Climate

The economy is struggling and everyone is worried about the political, environmental and financial climate. Facing challenging times, what can business leaders do to help their people feel looked after? How to help people weather the storm 1. Focus on efficiencies, not new stuff It’s our jobs as business leaders to be preserving cash to […]


Top Tips To Save Time Marketing Your Business

Marketing is important to every business. It helps attract new customers, maintain relationships with existing ones, and raises your profile, but it can be costly. Many things come down to finding ways to save time and money, because time = money. If you’re a small business owner, then your time is precious. There are ongoing […]


Notion Launches AI Copy Tool

And now for an AI copy tool I could consider trusting! I use Notion for note-keeping, journalling and so on. I already trust them with my words – could I trust them to WRITE my words? My first foray into AI copywriting was with Jasper.ai, which has been around for a good few years. Their […]


How to Use ChatGPT AI Chatbot for Business

If you’re a small business owner, you know how important it is to constantly come up with new and creative ideas. But let’s face it, sometimes it can be tough to get the creative juices flowing once you’ve done the other hundred things on your list. That’s when we send in the ChatGPT AI chatbot. […]


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