For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
For a small business, making good ads isn’t about hiring Cindy Crawford and buying a Times Square billboard. We have to be – dare I say it – better than that. Our ads will be in trade magazines, directories and social media feeds. We have to keep it simple and effective to maximise our modest […]
Chances are your small business may have been adversely affected whilst the country has been in lockdown. Especially those who own face-to-face businesses such as plumbers, hairdressers, and electricians. Before COVID-19, most of your time may have been spent with your customers and it’s likely your marketing was done this way too. Now lockdown is […]
The lockdown caused by COVID-19 has brought about a significant shift in the way companies are utilising their workforce and for many, the possibility of working from home may become more permanent as things ease. Making greater use of IT is smart thinking. The forced lockdown will have resulted in two different scenarios, with both […]
With the country coming out of COVID-19 lockdown, now is the time to implement whatever office changes we’ve been mulling over – time to make our workplaces work for us. A sustainable workplace has maybe seemed a bit too much effort previously. You try to sort the recycling and you worry over how many plastic […]
While COVID-19 forced many businesses to temporarily close, it’s important to be thinking positively about the easing of lockdown and return to work. As I write this, some industries such as retail have already been given the green light and resumed trading from 15th June. For others, particularly within the hospitality and leisure industries, there […]
In Part 1, you discovered how it’s possible for your business to recover from COVID-19, especially if you already have the three key traits to business success. For easy reference, these are: A good product or service Engagement Constant improvement What if your business doesn’t have these key business success traits? Certain industries, (retail in […]
The Coronavirus pandemic has created a topsy-turvy world and an unstable economic environment. When an outside force creates untold damage to every person’s way of life, especially in the way we are affected at the moment, then we have to rise to the challenge and seek new solutions. Yesterday’s problems are irrelevant as lives are […]
Facebook has brought forward the introduction of Facebook Shops, its own shopping platform within Facebook and Instagram – a direct result of COVID-19. Businesses can now sell their products within the environments their customers are used to. Potentially, this is huge for small businesses. What is Facebook Shops? Facebook Shops provides ecommerce within the social […]
We all know we should have a nice web chat service available for our customers, but while we were acknowledging that, messaging took several huge steps forward. WeChat and Line are two ‘super apps’ in Asia that started out as messaging services and quickly evolved into ecosystems. They offer in-app money transfers, flight bookings and […]
Shake up your digital marketing strategy this year with these top twenty in 2020 digital marketing trends. Voice Search and Conversational AI – is code which can offer personalised and instant responses to web queries which give the user answers and information as required adds up to a better UX. Personalisation – includes using targeted […]