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Business Advice

For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.

How To Manage Your Business Cashflow At Christmas

Christmas can be a tough time of year for many businesses, whether it means a big drop in trading or your busiest time of year. Either way, you’ll need to keep an eye on your cashflow to make sure you don’t run into any trouble. Here are a few tips that could help. Pay attention […]


How to Raise Your Professional Profile

Steve Jobs. Anita Roddick. Mark Zuckerberg. Founders who have left legacies for their businesses that are a huge part of how people perceive them today. Businesses aren’t thought leaders, people are. And yeah, that’s a really lame phrase (it goes nicely with blue sky thinking and low hanging fruit) but it’s what raising your professional […]


11 Ways to Encourage Customers to Leave Online Reviews

73% of consumers are more likely to choose a business that has online reviews compared to a business that has none. (Source: Critical Research Ltd, 2017) In business, word of mouth is the holy grail of brand awareness; and in our increasingly connected online world, third party online review sites are worth their weight in gold […]


How to Gather Email Marketing Permissions

If you send any kind of marketing communications, you’ve probably heard about GDPR, the EU legislation on personal data that comes in next year. If you haven’t, check out this article explaining GDPR – even small businesses need to be getting very serious about how gather, use and protect personal information. Otherwise, let’s get into […]


How to Distribute a Press Release as a Small Business

My first ever freelance job was writing press releases. It sucked. Press releases are usually boring, often ignored and always more noteworthy to the businesses issuing them than anyone else. If you’re not Clarence House revealing the engagement of a favourite prince to a ravishingly attractive actress…I’m tempted to tell you it’s not worth it. […]


Why Do Start-Ups Need To Learn The Power Of Saying “No”?

Those of us who have started businesses and run them, and managed to survive or thrive, for a few years have had to learn this lesson. We have learned the power of saying “No”. Usually, we’ve had to learn it the hard way. If you’re about to start a business you’ll have to learn it […]


How to Write a Powerful Business Case Study

So, what is a case study and why do you need one? A case study is an excellent way to demonstrate a business product or service and its benefits, in particular, how it worked for one of your clients. Think of it as a longer, more detailed testimonial. Case studies can be used to convince, […]


NEWS: Facebook Is Testing Ad Transparency Feature

Both Facebook and Twitter have revealed in the last month that they will be attempting to stamp out unethical political advertising on their platforms with better ad transparency. Good, right? Yup, very good. Accountability for bodies quietly spending millions on spreading potentially questionable information? BRILLIANT. But a little bit tricky for brands just trying to […]


9 Top Tips for Social Media Customer Service Support

As a small business trying to stay on top in your industry and local market, being pro-active in your customer support is essential to keeping customers happy with their growing demands for instantaneous service. But, I know it’s hard to do. That’s why I’ve devised these 9 tips to help you give the best customer […]


The New £10 Note And The Future of Digital Payment Methods

Chances are you’ve already crossed paths with the new polymer £10 note; the latest instalment in the ongoing changes to British currency. But on top of that, digital payment options are undoubtedly on the rise, with the likes of Apple Pay and Android Pay becoming accessible to more people. So how much longer will actual […]


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