For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
This isn’t one I thought I’d be writing. Internal brand is always important but I’m only now seeing just how important when it’s put to the test. Usually, internal brand is about keeping everyone in a business connected to shared values. It helps us all create documents or communications that look right, talk to customers […]
Staying safe is understandably of utmost importance during the COVID-19 coronavirus outbreak, and social distancing is an important civic duty to keep ourselves and others safe. This means that many of us (both business owners and salaried employees) are resigned to working remotely from home, often with needy kids and pets in tow. However, the […]
Every now and again, businesses will go through a quiet spell. This can be for all kinds of reasons. Plans fall through. Markets change. The economy changes. Change will always happen. And as we are now experiencing, an unforeseen pandemic could hit. Of course, quiet periods can decimate cash flow, and the Office of National […]
App user experience (UX) is all about delivering the easiest and most pleasant experience. This combines psychology with design, development and testing. Because there’s no way that anyone has yet invented to get a user experience perfect the first time around. Some app UX fundamentals: The fewest taps wins The fewer elements there are, the […]
Before I go in on third-party cookies, let’s step back and revise what a cookie is. Cookies allow websites to personalise the content you see, track your behaviour onsite and remember things like products in your basket even if you close your browser. They have a bad rep but they’re extremely useful. Third-party cookies have […]
Most people know when they’re talking to a chatbot now, but in some ways it’s actually better to underline that fact. It lets the user off the hook with more complex social rules, which helps them get to the information they need more efficiently. That said, there are quite a few conversational rules your chatbots […]
Brand trust used to be simple. You heard a product was good, you used it and it worked, then you kept buying it forever. But now we’re all victims of digital marketing. We’ve been over-targeted with behaviour data, misled by previously-trusted organisations and exploited by social media platforms. On the other side of that, as […]
Much to marketers’ chagrin, marketing (and the process of selling as a whole) has a bit of a bad reputation. To the particularly cynical, marketers may be seen as slimy manipulators – psychological-string-pullers who get people to spend money on stuff they really don’t need. Salespeople can be seen as unscrupulous foot-in-the-door, “always be closing” […]
Every business has periods of low demand, depending on the seasons, the day of the week, and sometimes even the weather on the day. So how can you anticipate this ahead of time, and create extra demand with your marketing to top up your sales? These 13 ideas will help you to get ahead of […]
When you first start a business it’s likely you’ll want to keep both your social media presence and content fresh. And, typically, it’ll be easy, to begin with as you’ll have lots of things to say about your brand plus your products or service… but after a while, you might find things get a bit […]