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Business Advice

For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.

Eight Things To Split-Test In Your Email Campaigns

Continuous improvement in any field of work is driven by regular testing and evaluations. Email marketing is no different, and testing is essential in order to measure and cater to your database’s behaviours and preferences. Split-testing is a method that will enable you to compare the impact of different elements of your emails, which in […]


How to Write a Product Proposition

You’ve got an idea for a new product. Brilliant. But to develop that idea into a tangible thing, you need to write a product proposition. Not only does this let other people understand your proposal; it also gets your own thinking clear about how it will work, how you’ll market it and whether it’s different […]


How to Get Started with Conversational Commerce

Making sure your audience is heard is the key to business success. Connecting with your customers and engaging with them on a personal level is paramount, whether it’s done online or offline. Historically, e-commerce has been quite an impersonal affair, but conversational commerce is increasingly making this a thing of the past. Conversational selling makes […]


How to Maintain Positive Sentiment with UX

User experience could be summed up as ‘pleasanting’. Making an experience easier, quicker, smoother, more pleasant. That means working on your user experience can build positive sentiment consciously or subconsciously in your users. It’s like going to a restaurant and everything just WORKS – but also, the little finishing touches are there. The napkins are […]


How The Pandemic Has Helped Some SMEs

In a lot of ways, 2020 has sucked for all kinds of businesses. I’m not here to Mary Poppins a terrible situation. But in amongst all the bad news, some rays of light have strayed across my screens. The small and mid-sized businesses that have turned lemons into limoncello and provided valuable services during a […]


A Complete Guide to WhatsApp Business

As consumer tech advances, many customers now expect businesses to communicate with them in a user-oriented, tech-forward way. Conversational commerce is a growing trend where businesses use online messaging tools to directly interface with their prospects. It aims to mirror the live, consultative experience that you may receive from a shop assistant in a bricks […]


Managing Staff Holiday Entitlement During Times Of COVID-19

As we push deeper into the second half of this unprecedented year, employers are now potentially facing different challenges due to the implications of staff returning to work with unused holiday entitlement. How might this clash with rebuilding their business? Some businesses remained open throughout lockdown, with many operating under the requirement to provide products […]


App Release Strategies – Continual Dev or Big Splash?

Isn’t a big splash better than lots of little app releases no one notices? You’ve got big plans for your app and you’re proud of all the awesome stuff you’re going to release. Of course you feel like it should be a huge, international announcement with a party. Maybe an ice sculpture or two. A […]


7 Simple Ways To Support Small Businesses In The Current Climate

No matter which way we turn at the moment, businesses are still being majorly affected by the COVID-19 pandemic. Even though the Government has lifted restrictions in most sectors, some have only just been able to re-open their doors and others are still being hampered by localised lockdowns or quarantine restrictions. So what can you […]


Social Media Myths for Small Businesses

Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]


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