For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
It’s hard to escape AI discourse right now. Years after tech companies started using AI in all sorts of areas, civilians are beginning to worry. Will AI take our jobs? Will AI take over full stop? It’s a fear that’s recurred over and over in the progression of tech after the era of industrialisation. Unlike […]
I generally don’t get excited about technology until Google’s released their version of it. Microsoft integrating OpenAI doesn’t ignite much in my brain. Google Bard? You have my attention. What is Google Bard? This is the conversational AI tool by Google that’s the equivalent of Open AI’s ChatGPT. These tools are what get headlines, but […]
Did you know that a well-crafted Thank You page can be one of the most powerful tools in your small business marketing arsenal? A simple “thank you” can go a long way towards building relationships with your prospects and customers, keeping them coming back for more. In this article, we explore the power of Thank […]
As a builder, a digital marketing plan is essential for reaching and engaging new customers in today’s digital age. With many home owners searching for building services online, builders really do need to have a solid online presence and a comprehensive digital marketing plan to be found by people searching online for the services they […]
The economy is struggling and everyone is worried about the political, environmental and financial climate. Facing challenging times, what can business leaders do to help their people feel looked after? How to help people weather the storm 1. Focus on efficiencies, not new stuff It’s our jobs as business leaders to be preserving cash to […]
Marketing is important to every business. It helps attract new customers, maintain relationships with existing ones, and raises your profile, but it can be costly. Many things come down to finding ways to save time and money, because time = money. If you’re a small business owner, then your time is precious. There are ongoing […]
And now for an AI copy tool I could consider trusting! I use Notion for note-keeping, journalling and so on. I already trust them with my words – could I trust them to WRITE my words? My first foray into AI copywriting was with Jasper.ai, which has been around for a good few years. Their […]
If you’re a small business owner, you know how important it is to constantly come up with new and creative ideas. But let’s face it, sometimes it can be tough to get the creative juices flowing once you’ve done the other hundred things on your list. That’s when we send in the ChatGPT AI chatbot. […]
Most small businesses will find it tough to identify areas where they can tighten up the budget, because we’re not playing with the casual millions that big corps are. But we can do it. Finding waste, improving targeting, working on efficiency and marketing more to our existing customers are four places to start. 1. Identify […]
There’s a reason silly tone of voice workshops with games and Post-its exist. You’re trying to get answers from a lateral approach. You can’t ask people trying to run a business, ‘what’s our tone of voice?’ or even, ‘what are we?’ It doesn’t work. You get the same tired clichés or just…nothing. So, we have […]