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Business Advice

For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.

Why Third-party Blogging Platforms Shouldn’t be First Choice

Third-party blogging platforms like Medium are EASY. So, so easy compared with building yourself a content platform. Suspiciously easy, you could say. Setting up an account on Medium = five minutes of effort and zero money before you’re creating beautiful articles that have the potential to be seen by millions. What’s not to like, for […]


How to Use Your Colleagues for Expert Content

There’s nothing worse than empty content that clearly has no expertise behind it. Writers sure know a lot but we don’t know everything and certainly not in-depth. For content that’s genuinely unique and genuinely helpful to your target audience, you need subject matter experts. Within a business, there are experts on all parts of the […]


What Brand Is and What Brand Isn’t

In the beginning of branding, when your brand was literally a burning hot bit of metal pressed against the flesh of your livestock, an emblem was enough. Just a picture that stated ownership. But soon that picture would start to take on more meaning – like the owner’s reputation for quality meat or the longevity […]


8 Easily Fixable Content Marketing Mistakes Costing You Money

Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]


How To Write A Cash Flow Forecast For A Start Up Business

In a recent article you discovered how to write a profit and loss forecast for a start up business. Any finance house or bank looking at a lending proposition, cannot make a decision to support a funding request based upon this document alone. The profit and loss forecast will support the story within the business […]


Mistakes to Avoid When Writing for Your Business

Writing for your business is not an easy task but it’s something a lot of small business owners have to do. While I’d always advise investing in a copywriter (of course I would – I am one) it IS possible to handle small-scale copy yourself. You just need to make sure you don’t make mistakes […]


How To Write A Profit And Loss Forecast For Your Start-up Business

So you have a great business idea which you believe will be successful. The only drawback is that you need to borrow money to purchase supplies or simply to buy time for the business to generate sales and become self-financing. Whatever the reason for borrowing money, it’s likely that you will be asked for a […]


8 Essential Strategies to Building Brand Loyalty

Brand loyalty has always been crucial to business success. When a company provides a great service in a way that resonates with us, that ignites a spark of loyalty. But when you think about your own business, do you worry whether you’re doing all you can to inspire loyalty in your clients’ hearts and minds? […]


How An Online Store Benefits Your Business

The online retail market is absolutely booming. In fact, just over half of UK consumers prefer to shop online (Source: Empathy.co, 2018). And we certainly can’t blame them. In our busy, modern lives, online shopping is a real luxury. If something exists, you can probably buy it online and get it delivered straight to your […]


Behavioural Bias Insights from Nudgestock 2019

Nudgestock is a conference about behavioural economics. A ‘nudge’ in psychology is something that pushes someone into action without them even noticing – because it plays on their behavioural biases. These biases can be used to guide your marketing decisions. Sometimes it’s the bias of your potential customer…and sometimes it’s your own bias you need […]


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