For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
“Lead generation” may seem like a bit of a buzzword concept, and it’s certainly gained traction in recent years, but in reality it refers to a concept that’s potentially as old as marketing itself. But what exactly is it? Let’s take the plunge and find out how lead generation works, as well as a few […]
On June 8th, the country went to the polls. The people voted and the results were different to those predicted only a few short months ago. Something changed. This article will be looking at the business lessons learned from the election and has no political agenda or bias. 1) Never Assume You Know What Your […]
Outsourcing things like complex accounting functions and marketing campaigns are almost a no-brainer in business. But if you’re struggling to find the time for all-important fee-earning work, it may be time to outsource a little more. The decision of which jobs to keep and which jobs to outsource can be a tough balance to strike. […]
So you have a great business idea which you believe will be successful. The only drawback is that you need to borrow money to purchase supplies or simply to buy time for the business to generate sales and become self-financing. Whatever the reason for borrowing money, it’s likely that you will be asked for a […]
When you’re running a small business with a marketing budget to match, how do you go about attracting new customers online? The reality is that you will probably be competing with much bigger competitors with money to spend on web strategy experts and expensive advertising campaigns. So how can you make sure your little venture […]
Copywriters are smart people (what do you mean, I’m biased?). They’re so smart, they can listen to your vague directions and turn them into magic – but they do need those directions as a starting point for writing great copy. Here’s my outline of a brief you can give any copywriter and expect good results. […]
AKA: why you may not be able to write your website yourself, in a spare hour, with one eye on Britain’s Got Talent. Copywriting is way too important to skip over – and a lot of us are guilty of doing just that. Being able to write and being a writer are different things You’re […]
In this final part of the series, you’ll discover how to conduct yourself when meeting the bank manager to discuss your application for your start-up business loan. Read Part One: How To Apply For A Business Start-Up Loan Read Part Two: How To Apply For A Business Start-Up Loan Part 2 – Tell Your Story […]
In the first part of this article you discovered two foundational and important pre business start-up loan application skills. These were: Being professional Learn all you can about running a business by taking courses and talking to business owners from varying sizes of business. Do your research Learn as much as you can as this […]
My area of expertise is in video production, but as a producer I have to sell my skills and my creativity to potential clients. I find it hard. Many years ago I was a salesperson, but selling ourselves can feel very different to selling a product. Many new business people find selling to be the […]