For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.
In a lot of ways, 2020 has sucked for all kinds of businesses. I’m not here to Mary Poppins a terrible situation. But in amongst all the bad news, some rays of light have strayed across my screens. The small and mid-sized businesses that have turned lemons into limoncello and provided valuable services during a […]
As consumer tech advances, many customers now expect businesses to communicate with them in a user-oriented, tech-forward way. Conversational commerce is a growing trend where businesses use online messaging tools to directly interface with their prospects. It aims to mirror the live, consultative experience that you may receive from a shop assistant in a bricks […]
As we push deeper into the second half of this unprecedented year, employers are now potentially facing different challenges due to the implications of staff returning to work with unused holiday entitlement. How might this clash with rebuilding their business? Some businesses remained open throughout lockdown, with many operating under the requirement to provide products […]
Isn’t a big splash better than lots of little app releases no one notices? You’ve got big plans for your app and you’re proud of all the awesome stuff you’re going to release. Of course you feel like it should be a huge, international announcement with a party. Maybe an ice sculpture or two. A […]
No matter which way we turn at the moment, businesses are still being majorly affected by the COVID-19 pandemic. Even though the Government has lifted restrictions in most sectors, some have only just been able to re-open their doors and others are still being hampered by localised lockdowns or quarantine restrictions. So what can you […]
Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]
For a small business, making good ads isn’t about hiring Cindy Crawford and buying a Times Square billboard. We have to be – dare I say it – better than that. Our ads will be in trade magazines, directories and social media feeds. We have to keep it simple and effective to maximise our modest […]
Chances are your small business may have been adversely affected whilst the country has been in lockdown. Especially those who own face-to-face businesses such as plumbers, hairdressers, and electricians. Before COVID-19, most of your time may have been spent with your customers and it’s likely your marketing was done this way too. Now lockdown is […]
The lockdown caused by COVID-19 has brought about a significant shift in the way companies are utilising their workforce and for many, the possibility of working from home may become more permanent as things ease. Making greater use of IT is smart thinking. The forced lockdown will have resulted in two different scenarios, with both […]
With the country coming out of COVID-19 lockdown, now is the time to implement whatever office changes we’ve been mulling over – time to make our workplaces work for us. A sustainable workplace has maybe seemed a bit too much effort previously. You try to sort the recycling and you worry over how many plastic […]