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Business Advice

For helpful business advice on topics from how to get your business up and running, to how to use social media to find more customers, these useful articles will help you get ahead of your competition.

How to Write a One-Page Marketing Plan

Writing any kind of plan for a business is daunting at first. Whilst most business owners at some time have written a business plan, very few write a marketing plan. Why is this? It’s simply because a business must have a business plan to obtain funding and therefore it’s almost mandatory. So, the business had […]


How to Improve Your Email Marketing Open Rates

One of the greatest challenges facing marketers today is effective email marketing. The availability of good email software packages means that it’s now possible to send one email to thousands of people simultaneously. Whilst technology has made the process of email marketing easier, an even greater challenge faces the sender…getting the recipient to open the […]


5 Ways to Manage Your Brand Using Social Media

As more and more people spend time on the internet – social media sites in particular – opportunities arise for businesses to market themselves to these audiences. But how do businesses join the online conversations – as well as smartly promote their brand for free? When you consider that the majority of people now search […]


Our Guide to Improving the Conversion of Leads

Improving the number of sales made from leads is a key concern for many businesses. Here’s our overview of how to improve your conversion rate – and your bottom line. Generating leads The first step, of course, is to generate leads. The aim is to find ‘qualified leads’ – people who will be genuinely interested […]


Business Premises & Home-Working

Choosing premises is an important issue for a business. As well as being affordable, your premises need to offer the right facilities, give you flexibility to change in the future, and give the right impression to staff and visitors. Here we talk through what you need to think about before you decide – and your […]


A Guide to Contracts

Whenever you buy or sell, you’re entering into a contract – a legally-binding agreement. All businesses need to be aware of their basic obligations under contract law. You have a contract when: Both buyer and seller agree to make a contract An offer is made and accepted Something of value (‘consideration’) is exchanged. For example, […]


How to Up-Sell to Your Customers Successfully

The act of up-selling is a time-tested way of improving the profit you make when you sell. Up-selling simply means convincing your customer to invest in a more expensive, or otherwise more profitable, product than the one they were interested in. Up-selling is different to cross-selling, in which you try to persuade the customer to […]


Beginner’s Guide to Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. What is search engine optimisation (or SEO)? SEO or search engine optimisation is understanding of how […]


Understanding Customer Needs and Concerns

No matter the size of your operation, where you’re based or what you sell, customers are the lifeblood of your business. Understanding what customers want and need is the key to a loyal, sustainable customer base. Here’s our guide to understanding your customers. Getting customer data If you have a customer relationship management system, you […]


Guide to Launching New Products and Services

In order to keep growing and moving with the times, many businesses will want to expand their repertoire from time to time – launching new products or services that complement your key strengths. Here’s our guide to what to consider when you launch a new product or service. Design and testing Of course, every new […]


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