The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.
Developing a new website, or updating an existing one, is a complex process. It usually involves a number of different people. Although the designer is important, your role as the site owner is critical, and before any work starts, you need to write a clear brief. What to include in your brief Your brief for […]
First of all, it’s important to understand why you should maintain your website, and what it involves. The main reasons for regular web maintenance are: to make sure the content is up to date – for example, that contact details, products and prices are all current and accurate to tell users what’s happening with your […]
A website designed specifically for your business should help drive traffic from search engines. You can make sure your website is designed to be accessible and attractive by: using a designer who understands how search engines work and what design mistakes to avoid providing a clear brief to your designer, giving the business objectives for […]
If you don’t have the expertise to design a website in-house, you will probably work with a web design specialist – either a freelance designer or an agency. Deciding what you want Before you set about choosing a designer, you will find it helpful to prepare a brief, which should include as a minimum: an […]
Web design covers not just the look and feel of a website, but also its overall structure – often called the navigation. Planning is time well spent It’s important to plan the content of your website carefully, and think about what you want it to do for your business. This will help you make the […]
Designing even a simple web page used to call for skills in both graphic design and computer programming. Now, however, businesses can simplify the process and make websites using specialist web templates. Web templates are pre-designed ‘generic’ website pages with spaces for personalised information to be filled in – for example, photos, articles, blog posts […]
Mobile marketing is a way of reaching customers and potential customers using mobile phones, smartphones, tablet computers and similar devices. Types of mobile marketing There are several different ways of marketing through mobile devices: SMS (text) – a short text message sent to a mobile phone to promote a company, product or service. MMS (Multimedia […]
Almost every business can benefit from having a website, whether to raise brand awareness, increase enquiry levels or sell products directly to customers. Creating the right website can be expensive, so choosing a comprehensive web design package could be a cost-effective alternative to producing an original site from scratch. What a web design package includes […]
Web accessibility for your web site is not difficult Consider the following guidelines in your website’s visual design. A good web site designer will already be fully aware of these and will only produce web design ideas which consider web accessibility, but you can always take these as requirements to your designer to be certain. […]
Social networking site Twitter – the land of people talking about what they have just had for dinner, what they think of tonight’s TV and no end of messages stuffed with OMG, LOL and ROFL. So why should you be thinking “how do I set up a Twitter account for my business?”. Well, there is […]