Recently, I wrote a blog on your different audience options for YouTube. I’ve gone down a different route this time focusing on targeting content and will be explaining your content targeting options for YouTube. I’ll be diving into different ways your video advert can reach particular content on YouTube through their interests rather than audience […]
YouTube advertising can be an effective way of finding your target audience. With 1.58 billion active users worldwide, it’s safe to say that some of these users will fit into your target market. If you want to find out how to reach your target audience on YouTube then you’ve come to the right place! YouTube has […]
Have you ever noticed when creating a Google AdWords campaign that Google’s settings give you an option to include search partners? But what actually are search partners on Google AdWords? This article aims to break down what search partners are, where your adverts could appear, and highlight the benefits and challenges of Search Partners. What […]
Attribution is becoming a bit of a buzzword in Digital Marketing at the moment. There is good reason for this however. If your Google AdWords Account Manager is asking you to switch attribution models, then it’s time to sit up and listen. Understandably, you’d like to know more about Attribution, how it works and what […]
Bid modifiers are great! By assigning a numerical percentage in Google AdWords against a certain factor can determine how much more or less you are willing to pay per click due to the performance of said factor. The importance of bid modifiers are growing in PPC due to its efficiency benefits. If you have a […]
Do you want to learn more about your competitors PPC activity? Well, you’ve come to the right place! Auction insights is unknown to some advertisers but is an absolute gem in providing some valuable insight. Auction Insights is a very useful feature within Google AdWords. It’s your only free option to finding out how you […]
2017 showed us all that a lot can happen in a year. Another Royal Engagement was announced (congratulations to Prince Harry if you’re reading this), England qualified for the 2018 FIFA World Cup Finals in Russia and the UK came 15th in the Eurovision Song Contest. This is all riveting stuff but I know what […]
If you’re spending a lot of money on advertising through Google and you’re struggling to find your advert, read this article. There are a number of reasons why your PPC advert may not be showing. You’re not alone either, a lot of companies are in the same boat and are eager to see the goods. […]
Your PPC Search Advertising may not be showing you the complete story if you have a physical store or customer-facing offices. Most advertisers use the standard KPI’s for their AdWords campaigns such as number of phone calls, emails, form fills etc. but what about increasing footfall to your store? How would you even track this? […]
There are a number of different type of Ad Extensions you can utilise for your PPC Adverts. If you use ad extensions correctly it tends to have an uplift in users clicking through onto your advert. You don’t have to use the same ad extensions across your whole account, you can narrow them down to […]