In previous posts we have looked at the most recent changes to Google Places and now Google Plus Local listings, these entries are key for any small to medium sized business. I am finding most SME’s are still unaware of the changeover and are failing to make the most of the new social features of […]
Google isn’t just the biggest search engine in the UK – it also offers some additional services to help businesses market themselves online. One such service is Google Places; the local business listings that appear to be pinned to a map when your search results are shown. Even if you don’t have a website, Google […]
Although technology has made it easier than ever to market to a global audience, more and more businesses are using the internet to reach a defined local community. Many small businesses rely on a strong local customer base – especially those which only operate locally, such as face-to-face service providers. But even if you’re able […]
One of the most common questions I get asked as an SEO expert by my clients is ‘Where is my Google Places listing ?’ and ‘How can you optimise it to appear on the front page?’. Firstly, I would like to clarify that there is no such thing as a guaranteed listing on Google whether it be […]
A few weeks back I made a prediction in two parts: “It is only a matter of time before Google introduces the equivalent of Facebook Business Fan Page. When it does, I predict Google+ will become irresistible to the business community”. Well the first part of the prediction is now a reality. Google+ has now […]
When your search query returns a search engine results page (SERP) that consists of a mixture of different listing types this is known as ‘Universal Search’. In a previous post we illustrated where PPC ads and organic listings are displayed; in this post we will show how the results returned can differ for local searches. […]
Now I know this subject gets a lot of coverage online and there is no denying the value of a claimed and complete Google Places listing. The very fact that in most local searches Google Places over-rides organic listings is testament to Google’s commitment to Local. In some cases Places listings will dominate over 3/4 […]