I was grumpy in the extreme when I started being bombarded with phrases like ‘TikTok strategy’ and having my nice Instagram Discover feed infiltrated by chirpy teens sharing their new-age Vines. Now, I gave Snapchat a go. I did. I downloaded it, had a look about and decided it wasn’t for me. Or the business […]
App user experience (UX) is all about delivering the easiest and most pleasant experience. This combines psychology with design, development and testing. Because there’s no way that anyone has yet invented to get a user experience perfect the first time around. Some app UX fundamentals: The fewest taps wins The fewer elements there are, the […]
Before I go in on third-party cookies, let’s step back and revise what a cookie is. Cookies allow websites to personalise the content you see, track your behaviour onsite and remember things like products in your basket even if you close your browser. They have a bad rep but they’re extremely useful. Third-party cookies have […]
Most people know when they’re talking to a chatbot now, but in some ways it’s actually better to underline that fact. It lets the user off the hook with more complex social rules, which helps them get to the information they need more efficiently. That said, there are quite a few conversational rules your chatbots […]
Brand trust used to be simple. You heard a product was good, you used it and it worked, then you kept buying it forever. But now we’re all victims of digital marketing. We’ve been over-targeted with behaviour data, misled by previously-trusted organisations and exploited by social media platforms. On the other side of that, as […]
The trouble with social media is that everyone reckons they can do it. It’s just writing a sentence and clicking post, right? I wish that were true. Good social media is many things but when it comes to social media for your business, one of the most important of those things is safe. Not boring; […]
Brand purpose marketing has a bit of an ick factor. Over the last decade, many brands looked about for some kind of cause with which to cover themselves in glory. Any cause, seemingly. And guess what – consumers see through this. Virtue signalling is obvious. You can’t just slap a Pride flag on your logo […]
Facebook have just released their 2019 report on social trends. The conversation topics that grew in 2018, compared with 2017, include sustainable living, wellness, escapism in media and experiences, and connection to tech. Whatever your business, staying in touch with social trends is a wise move. However ridiculous those trends may be. What’s in Facebook’s […]
Your brand is beautiful. You know investing money in it makes sense, to grow awareness and support other areas of the marketing strategy. You’ll feel when it’s working and when it’s not because you know your brand inside out. But dude, we HAVE to measure our results. Number one: it helps us make decisions in […]
Our customer service teams are the front line for our businesses. They’re often the first (and nearly always the most important) influence on how our customers view us. How they talk is how our brand talks. This means our tone of voice must be influenced by them, but they also need to be aware of […]