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Honor Clement-HayesTwitter

Honor is a Creative Director with a copywriting background. She writes about brand strategy, emerging trends and small business marketing.

How to Trick Yourself into Tone of Voice Decisions

There’s a reason silly tone of voice workshops with games and Post-its exist.  You’re trying to get answers from a lateral approach. You can’t ask people trying to run a business, ‘what’s our tone of voice?’ or even, ‘what are we?’ It doesn’t work. You get the same tired clichés or just…nothing. So, we have […]


An Investigation Into AI Copywriting

AI copywriting has been around for a few years now, but the quality has been nowhere NEAR good enough to use for your business. Now, I have a bias: I’m a copywriter. However, if I weren’t a copywriter, how would I judge how good this robot’s copy is? Takes one to know one. I’ll try […]



Should Small Businesses Stay on Twitter?

The reason so many brands have dropped any association with Kanye West is, simply, dollars. Whatever the founders, CEOs, shareholders and leadership feel about his views, it comes down to what they think will affect their bottom line. Now Elon Musk has bought Twitter and started making his mark, he intends to let controversial figures […]


UX and UI – What’s the Difference?

I hear ‘UX’ used to refer to everything from all-encompassing web design to the technical minutia of how a form field appears. It causes problems. When you’re creating work that’s handed off to devs, it’s easy for people to get annoyed if they’re asking for something and you think you’re providing it – but they […]


Meta Takes Another TikTok Step for Facebook

Long-gone is the chronological feed of your connections’ posts. Meta, not satisfied with turning Instagram into a TikTok copycat, is now doing a major overhaul of Facebook in the same vein. Hope you like video. What’s changing on Facebook? Your ‘Home’ view will now focus on algorithm content – the stuff Facebook hopes will keep […]


The Power of Connection Between Small Business Owners

In our local communities, we can find hundreds of other small business owners just like us. People who had the balls to start and sustain a venture that so often comes way too close to home, financially and emotionally. Are you connecting with them? Supporting them? Starting partnerships with them? If you’re not, you’re missing […]


LinkedIn for Senior Team Members

If you want senior team members to give a heck about LinkedIn, you have to make it easy for them. At this point in their careers, they’re probably not hustling and thought leader-ing – because they’re too busy doing the job they put years of that work into achieving.   That means it’s vital to […]


The Responsibilities of a Marketing Team

‘Marketing’ means different things to different people, so it’s very important to decide which activities are covered by which role within your marketing team. For instance, brand is not the same as marketing. It doesn’t involve the same skills – it just has crossover. A marketing team is not only made up of creative personalities. […]


The Hardest Parts of Starting a Business

780,000 businesses were started in 2020, as many people’s work drastically changed or they looked around for something more. Between 2020 and 2021, 13% more startups were formed than in the year before. In fact, more startups are being formed than at any other time in history. Small business is booming. Are you ready to […]


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