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Honor Clement-Hayes

Honor Clement-HayesGoogle+Twitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

How to Set Up a Google Analytics Dashboard for Content

The secret to staying on track with your website results is to check your analytics every day. I know – there’s a million other things to do. One thing I’ve found works for me is setting up a Google Analytics Dashboard for content. It gives me an overview of everything I need at a glance. […]


Pinterest for Business – What’s Changed?

Pinterest was Instagram before Instagram. Visual, addictive and popular with crafters, artists and designers. But then…actual Instagram. Pinterest never managed to have the community vibe of Instagram; although it was pretty, there wasn’t the same approval-seeking draw. Eight years on, what’s worth a small business’s time? Pinterest’s best features for SMEs 1. Influencer API Now, […]


How to Write a Brand Guide for Customer Service Teams

You’ve got your big brand style guide (you have, right?) but for the people who are on the front line all-day-every-day, you need to create something far more concise. Your brand guide for customer service should be easily referenced while someone is talking to a customer – nothing fancy, nothing pretentious and nothing too verbose. […]


Small Business Ethics: Helping Vulnerable Customers

As a small business, you’re in an odd position where you’re both more able to help vulnerable customers than a big corporate – and less. While you don’t have a corporate responsibility budget, you have more sight of who your individual customers are and more control over how you treat them. Without shareholders, you can […]


Is it Time to Reconsider Facebook for Business?

Facebook has been a staple for businesses for over a decade. It’s not even an option anymore; if you’re setting up a business, a Facebook page will be part of the process. But is Facebook past its best? Privacy controversy, terrifying election meddling and a tangled legacy user experience have left a sour taste in […]


Why Micro Copy Should Be a BIG Priority

The best micro copy, people don’t even notice. I know, it sucks. What a thankless task. But, in a way, it’s a huge compliment if everyone does what your copy says without noticing. That’s IDEAL. To flip that, if users stumble because your micro copy is confusing or even trips itself up with tone of […]


How to Write the Best Homepage Heading Ever

This is my formula for writing a homepage heading. Your very first impression for someone coming to your brand; a summary of everything you do and how you do it. It can be difficult to nail down such a vast concept in such a small number of words. How can you sum up 20 website […]


How to Write Your Social Media Rule Book

Social media is all about freedom of expression, sharing ideas and debating controversial topics. Is that all ruined if we start trying to establish rules? If you’re a business, the idea of unbridled freedom and controversy should terrify you. So, while using social platforms is a vital part of your brand strategy, having a social […]


4 BIG Problems with Influencer Marketing in 2018

I was once an influencer. Strictly small scale, but I was sent free clothes in return for blog posts by a variety of companies. This was way back in the early days of retailers using influencers (bloggers, as we were called then) to shill their products. Back then, we did a bit more than snap […]


11 SEO Factors You Should Still Worry about

I went through a phase of writing without giving SEO factors much thought. Quality content would surely carry the day! You know what – it wasn’t a bad strategy. But this ranking lark only gets harder and more competitive and more expensive. In 2018, there are still a few SEO factors that I actively worry […]


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