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Honor Clement-Hayes

Honor Clement-HayesTwitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

Mistakes to Avoid When Writing for Your Business

Writing for your business is not an easy task but it’s something a lot of small business owners have to do. While I’d always advise investing in a copywriter (of course I would – I am one) it IS possible to handle small-scale copy yourself. You just need to make sure you don’t make mistakes […]


How to Make a GIF on Canva

I’ve got Canva GIFs on the brain, people. I love Canva, it’s no secret. Easy graphic creation for people with no skill and no budget, lovely. But up until now, I’ve never paid for it – I didn’t really need to. Even with the lure of a free image bank and magical image resizing to […]


Behavioural Bias Insights from Nudgestock 2019

Nudgestock is a conference about behavioural economics. A ‘nudge’ in psychology is something that pushes someone into action without them even noticing – because it plays on their behavioural biases. These biases can be used to guide your marketing decisions. Sometimes it’s the bias of your potential customer…and sometimes it’s your own bias you need […]


How to Embrace No-click Search Results

Google does not willingly share too many of its own search metrics but a data survey by Jumpshot with analysis from Rand Fishkin of Sparktoro (SEO legend) revealed a thing or two. In the first quarter of 2019, Google in the US had more than 150 billion searches, the majority of which were solved without […]


How to Use Emojis Without Embarrassing Yourself

We humans are pretty good at linguistic ambiguity. We’ve been mastering the art of communication through words since the day we were born – it’s our life’s work. Emojis, however, are a bit of a plot twist. It’s been hundreds of years since the common man had to rely so heavily on pictures to interpret […]


The Rise of Social Shopping

An Instagram survey of 21,000 regular users aged 13 to 64 found that 87% of people had taken action after seeing a product on the platform – clicking through to buy or doing research elsewhere. Considering that Instagram says its 400 million active users spend 53 minutes a day scrolling through their feeds, that’s a […]


SEO for Brand Awareness

SEO isn’t just about directly selling products. The objective of brand SEO is to create a network of STUFF that supports a customer’s decision-making process. Customers searching for your brand should find a whole lot of places in which your ethos, services, products and reputation are explorable. Getting your brand name onto page one of […]


How to Plan a Social PR campaign

What’s a social PR campaign? It takes the goals of a traditional PR campaign – raising brand awareness and sentiment – but keeps costs down and activity in-house. It’s PR for the digital age and the minimal budget. The beauty of free community platforms for our brands is that even a small business can run […]


Why You Need to Focus on Product Images

Simple answer, as it often is: Google. Your website product images have always been an SEO factor – user experience, relevance to search, size, structure in the page, accessibility…the list goes on. But there’s a whispered 2019 Google algorithm change you should know about. Visual search is very much here. Google algorithm change for images […]


How to Set Up a Follower Campaign on Twitter

Buying followers is so 2015. For one thing: no one’s believing your new business went from two followers (you and your mum) to 5,000 overnight. For another, Twitter has had several widely-publicised culls of fake accounts. And if you’re buying followers, that’s what you’re getting. The solution? Have a Twitter account that’s actually good. Yeah, […]


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