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Honor Clement-HayesTwitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

How to Write a Marketing Strategy – FAST

I’m in the business of coming up with the reason a business is doing something AFTER they’ve already started doing it. It happens. Most companies are busy doing, so when the time comes that they suddenly need documentation of all that stuff (for a bank loan, an investor or even to sell the business), someone’s […]


How to Answer Reviews

This is not about managing reviews; this is about the technical detail of how to write that reply. Because it matters an awful lot and so many businesses get it wrong. A review platform is not a good place for resolutions. It is a place for consumers to judge brands. When a customer leaves a bad review, […]


How to Remotely Onboard New Employees

Onboarding new employees during a pandemic has been a task. Not a bad one to have, if your business has been doing well enough to be actively recruiting, but a challenge nonetheless. New starters can feel isolated, and it’s harder to pick up company norms, in-jokes and even names when you’re not physically together every […]


How to Reopen the Office Post-Covid

We’re all thinking it, right? Maybe the time is finally approaching to reopen the office after lockdown. I can almost smell the whiteboard markers. But it’s not as simple as just telling everyone you’ll see them on Monday at 9am. There’s some thinking we need to do first. 5 tips to help reopen the office  1. […]


3 Hot Design Trends in 2021

Fashion, architecture and design in general has always been massively influenced by (and influential on) culture.   Brands have to flex with the times. Not a rebrand, necessarily, but a nod to the changes around them. The best way to engage your audience is to absorb and react to the same experiences they’re having. It’s still early in the year, so it’s a good […]


A Wellbeing Check-in for Small Businesses

For a small business, the idea of hiring a wellbeing consultant or business coach is a bit laughable. But any business has the very real danger of burnout right now. Our people need some sort of support, or at the very least acknowledgement, of this stressful situation. So – I’ve got a taste of it […]


What’s Happening with Social Media in 2021

It seems that, this year, there’s a little more space on social media. The pandemic is no longer a 24-hour doomwatch, American politics have stopped being a sitcom/train wreck and we’re all bored with documenting our baking projects. So, there’s a little bit of breathing room for us to take a look at what ELSE […]


How to Build Resilient Teams

There’s no doubt about it: 2020 was stressful. STRESS-FUL.  Even those of us who secretly quite enjoyed lockdown – hi! – will have felt the effects of working flat out to mitigate a financial disaster, separated from our colleagues. Oh, and the pandemic bit as well.  Resilience is a key skill any small business needs […]


Notion: a Free Productivity Tool for Small Business Teams

2021. COVID-19. A lot of us are working apart. If you’re worrying about maintaining your team’s organisation and morale while you’re working remotely, I’ve got the most perfect – and free – productivity tool for you. Notion is a web, desktop and mobile app that supports collaboration and wiki-style content production. It’s like Trello, Pinterest […]


How to Conduct Low-Budget Market Research

Market research can be so expensive and so time-consuming that we end up not doing any. We rely on our instinct and knowledge of our customers, rather than get real feedback from our target audience. The instinct stuff is powerful, don’t get me wrong. But sometimes, we need a larger volume of unbiased response to […]


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