We’re all thinking it, right? Maybe the time is finally approaching to reopen the office after lockdown. I can almost smell the whiteboard markers. But it’s not as simple as just telling everyone you’ll see them on Monday at 9am. There’s some thinking we need to do first. 5 tips to help reopen the office 1. […]
Fashion, architecture and design in general has always been massively influenced by (and influential on) culture. Brands have to flex with the times. Not a rebrand, necessarily, but a nod to the changes around them. The best way to engage your audience is to absorb and react to the same experiences they’re having. It’s still early in the year, so it’s a good […]
For a small business, the idea of hiring a wellbeing consultant or business coach is a bit laughable. But any business has the very real danger of burnout right now. Our people need some sort of support, or at the very least acknowledgement, of this stressful situation. So – I’ve got a taste of it […]
It seems that, this year, there’s a little more space on social media. The pandemic is no longer a 24-hour doomwatch, American politics have stopped being a sitcom/train wreck and we’re all bored with documenting our baking projects. So, there’s a little bit of breathing room for us to take a look at what ELSE […]
There’s no doubt about it: 2020 was stressful. STRESS-FUL. Even those of us who secretly quite enjoyed lockdown – hi! – will have felt the effects of working flat out to mitigate a financial disaster, separated from our colleagues. Oh, and the pandemic bit as well. Resilience is a key skill any small business needs […]
2021. COVID-19. A lot of us are working apart. If you’re worrying about maintaining your team’s organisation and morale while you’re working remotely, I’ve got the most perfect – and free – productivity tool for you. Notion is a web, desktop and mobile app that supports collaboration and wiki-style content production. It’s like Trello, Pinterest […]
Market research can be so expensive and so time-consuming that we end up not doing any. We rely on our instinct and knowledge of our customers, rather than get real feedback from our target audience. The instinct stuff is powerful, don’t get me wrong. But sometimes, we need a larger volume of unbiased response to […]
I’ve been chewing over what strategy is for a long time – before I was even aware that’s what I was trying to get a hold on. Since COVID-19 started doing its thing, I’ve been doing a strategy course by a genius called Mark Pollard. It’s made me realise that, despite being relegated to ‘the […]
By now, we’re used to seeing our content displayed within search engine results pages, as Google tries to answer questions without searchers having to click through. Years ago, we all answered Google’s demand for content. Blogs, how-to guides, videos, the lot. But a lot of people created – I’ll say it – trash content. Content […]
You’ve got an idea for a new product. Brilliant. But to develop that idea into a tangible thing, you need to write a product proposition. Not only does this let other people understand your proposal; it also gets your own thinking clear about how it will work, how you’ll market it and whether it’s different […]