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Honor Clement-Hayes

Honor Clement-HayesGoogle+Twitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

Perception Problems Can Kill Your Brand

“Brand is a delicate dance between intended meanings sent by the company and perceived meanings elicited through customer responses.” Giep Franzen and Sandra E. Moriarty You’ve heard the one about the British car name that means excrement in Swedish, right? The road name in China that would make your Auntie Susan choke on her parsnips […]


Branding in the Age of Ubiquity

We live in an age where you can pop into Tesco for some bottled water to put on your dining table because you’ve someone fancy coming round – and be faced with four shelves of options, half an aisle long. There’s your good old Ashbeck, Tesco’s own bottled-at-the-source offering. There’s Highland Spring in its nice […]


Brand Authenticity Demands Diversity

The year is 1999. The Spice Girls are riding high on a wave of faux feminism, Furbys are peak toy tech – and The Blair Witch Project just came out, shot with grainy camera phone grit. Authenticity, in the form of home-made and unpolished realism, has hit the mainstream consciousness. We are human every day […]


Why Podcasting is Your Next Step in Content Marketing

You’ve heard of podcasts, right? Like a radio show on the internet? Yeah, those guys. Podcasting was quite underground until the last couple of years, despite being around since the iPod was still exciting new tech (guess where the ‘pod’ bit comes from). It arrived in the first decade of the noughties but seemed to […]


7 Workplace Perks on a Small Business Budget

The world is changing and the world of work is changing faster. Our parents and grandparents were fairly likely to get in on the ground floor with a successful business and work their way up over many years. A regular wage, a nice pension and maybe a company car at year 20 were all it […]


How to Put Together a Monthly Social Media Plan

Planning and me. We don’t get on. I used to think of social media as an organic, flexible thing that would flow naturally as ideas popped easily into my mind. Then I got properly busy and that fantasy became a joke. Social media is the part of your marketing that will usually suffer first when […]


What the Deal is with Google Plus

Since its launch in 2011, Google+ has not been a flier. I think we can all admit that now. The trouble is, we’re all still at the mercy of the company’s INFINITELY more successful search engine. And Google likes to feature its own pages (like maybe your Google+ business profile) high up in search results. […]


How to Write a Company Video Script

A video on a landing page can up your conversion rate by 80%, according to Hubspot. 90% of product buyers say video is helpful in the decision-making process. 92% of mobile users will share a video with others. Damn. That’s pretty hard to argue with. But as you’re already here reading about how to write […]


How to Grow Your Instagram Following

If, like me and thousands of other busy-stressed-panicked marketers, you’ve found yourself staring at your screen in despair as you try to come up with another cool idea for your 15 Instagram followers…you’re in the right place. You see, I no longer have only 15 followers on the Instagram account I manage. No sir. Through […]


5 Instagram Post Ideas for a Non-Visual Business

Instagram is a visual social media platform. Very visual. It’s a place for sharing makeup looks, dank memes, glamorous holidays, your avocado-featuring lunch and millions of selfies. Small businesses that offer beautiful products, like jewellery designers and artists, have done incredibly well from Instagram, often without even paying for advertising. It’s a platform that feeds […]


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