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Honor Clement-Hayes

Honor Clement-HayesTwitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

How to Set Up a Follower Campaign on Twitter

Buying followers is so 2015. For one thing: no one’s believing your new business went from two followers (you and your mum) to 5,000 overnight. For another, Twitter has had several widely-publicised culls of fake accounts. And if you’re buying followers, that’s what you’re getting. The solution? Have a Twitter account that’s actually good. Yeah, […]


How to Build a Marketing Plan

I hate plans, including marketing plans. But, I have to say, without one we’re all just lost souls wandering about aimlessly. Most of us do have a plan – it just lives in our head, and we have to hope everyone around us also has a plan and it doesn’t mess ours up. So, to […]


Google Analytics User Explorer: Your Customer Journey

We can all get a little over-confident that we know our customers’ journey by heart. They click an ad, come to the website, read some copy, add a product to the basket and buy. In reality, things are a lot messier than that – but User Explorer in Google Analytics can help. What is User […]


How to Maximise The Customer Lifecycle

For most businesses, the sale is the end game. Get that sale! We put all our energy and money into getting someone to buy, then we drop ’em. Switching our view from ‘sale’ to ‘customer lifecycle’ takes us into the long game. By extending the period of attention we give each customer, we can find […]


Writing for Accessibility

More and more, getting a website to perform well means designing accessibility for everyone. To succeed in search engines, we have to meet and surpass accessibility guidelines. For your website, that’s about two main things: reading level and ease of use for people with sight issues. Reading level “Around 15 per cent, or 5.1 million […]


How to Improve Your Copy Alongside Your Real Job

For anyone who has to write copy alongside their ACTUAL job, finding time to polish skills can be tough. Practising writing comes way below actually having to do it for real. Don’t get me wrong – writing on the spot and under pressure is great for you. There’s nothing like doing for making you sharpen […]


What’s Up With Visual Search?

Anyone keen on shopping (both my hands are raised, somehow, as I type) may have noticed that retail apps like eBay and Aliexpress now offer visual search. Visual search isn’t new. Google’s been offering reverse image search for years, as the MTV show Catfish has been teaching us over and over for seven seasons. What […]


How to Write Emotive Copy

We’re all aware of M&S’s food adverts – the ones with sizzling butter atop caramelised steak or crisply snapping crudités. How those adverts LOOK is how emotive copy should read. Humans are emotionally and sensually reactive things. We cry at films. We find our mouths watering while reading a recipe. Our imaginations are so easily […]


How to Write Your Business Video Brief

A video is an amazing way for your business to get across its personality and key messages. Yes, you’ve made the right decision! But before you can even get to the briefing stage, there’s a whole lot of work you need to do. Wait – work? Why am I working if I’m paying for a […]


Humour in Branding: Don’t Let the Joke Be On You

Scary thing, making a joke as a business. Humour is a wonderful way to make your brand seem natural and human but it can so easily go wrong. Trust me: I’ve been there. You do not want to go viral for an off-the-cuff remark that’s reposted out of context on every platform on this internet. […]


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