Social media is all about freedom of expression, sharing ideas and debating controversial topics. Is that all ruined if we start trying to establish rules? If you’re a business, the idea of unbridled freedom and controversy should terrify you. So, while using social platforms is a vital part of your brand strategy, having a social […]
I was once an influencer. Strictly small scale, but I was sent free clothes in return for blog posts by a variety of companies. This was way back in the early days of retailers using influencers (bloggers, as we were called then) to shill their products. Back then, we did a bit more than snap […]
I went through a phase of writing without giving SEO factors much thought. Quality content would surely carry the day! You know what – it wasn’t a bad strategy. But this ranking lark only gets harder and more competitive and more expensive. In 2018, there are still a few SEO factors that I actively worry […]
Writing app notifications is super hard. Let me TELL you – it’s hard. It’s one of the only places in an app (filled with nice, functional micro copy) that you can get across some tone. But not at the expense of clicks. Problems you will definitely encounter with app notifications 1. Many, many conflicting priorities […]
Onboarding matters if you want your customers to keep coming back for more. Let’s play with a metaphor: you take the person you’ve liked for ages out for dinner. You talk all night, you toast each other with a little too much wine. One thing leads to another and…you go home with them. It feels […]
Your customers know authenticity. And they know when you’re faking it. Don’t appropriate what’s not yours Over the last couple of months, millions of people voiced their opinion about Scarlett Johansson playing a trans character. She quit the film. This week, it’s Jack Whitehall – cast as a gay man when he is, in fact, […]
Web chat is a great way to grab people and get them to where they need to be FAST. Instead of a customer having to search for confirmation that you have what they’re looking for, they can ask. Another side of it: never underestimate how little your customers want to talk to you. If they […]
Everyone’s timelines are full. Trying to compete with this noise is incredibly time-consuming and expensive. And – dare I say it – unnecessary. Your social media strategy should recognise your platforms as customer service first, engagement second and vanity project nowhere. Where brand social media has failed Ever-increasing budgets to maintain visibility Vast amounts of […]
‘Focus groups’ is a phrase that makes people nod wisely and worry about the extra thousands you just added to the budget. They can be, and often are, a complete box-ticking waste of time. If done well, they can save you from making an expensive mistake or even form the entire message for selling your […]
Instagram announced last week that it will be increasing most users’ video length limits from one minute to 10 minutes. In bigger news, Insta will also be launching a brand-new video platform for longer content called IGTV. The mission: to steal YouTube’s frantically-popular teen vloggers. What’s the deal with IGTV? IGTV is a bid to […]