Facebook has brought forward the introduction of Facebook Shops, its own shopping platform within Facebook and Instagram – a direct result of COVID-19. Businesses can now sell their products within the environments their customers are used to. Potentially, this is huge for small businesses. What is Facebook Shops? Facebook Shops provides ecommerce within the social […]
As businesses, what we’re fighting for now is mere attention. If you don’t stand out online, it doesn’t matter how good your product is – it’ll never be seen. We’re not politely marketing to willing eyes; we’re beating aside other screaming entities to be someone’s main focus. For seconds, if we’re lucky. So we have […]
We all know we should have a nice web chat service available for our customers, but while we were acknowledging that, messaging took several huge steps forward. WeChat and Line are two ‘super apps’ in Asia that started out as messaging services and quickly evolved into ecosystems. They offer in-app money transfers, flight bookings and […]
Working out how to create images for your business is the bane of any low-budget marketing team. If you’re creating content for your small business, often you can look at it and think – meh, this needs some colour. My top recommendation, after a good few years of use, is forever Canva. What’s Canva? It’s […]
Now I’m working from home like so many people, I’m spending hours a day sat next to my husband, who runs the Amazon and eBay accounts for a small business. For Amazon and eBay sellers during coronavirus, the world has changed overnight. So, Husband is having to think on his feet and put 10 years […]
This isn’t one I thought I’d be writing. Internal brand is always important but I’m only now seeing just how important when it’s put to the test. Usually, internal brand is about keeping everyone in a business connected to shared values. It helps us all create documents or communications that look right, talk to customers […]
Getting a brief for website work is a luxury as rare as a beautiful white peacock. Often the person requiring your skills has a jumbled idea of the outcome they want, but not the process for getting there. And that’s OK, because we can brief ourselves. We actually have all the knowledge the official briefer […]
I was grumpy in the extreme when I started being bombarded with phrases like ‘TikTok strategy’ and having my nice Instagram Discover feed infiltrated by chirpy teens sharing their new-age Vines. Now, I gave Snapchat a go. I did. I downloaded it, had a look about and decided it wasn’t for me. Or the business […]
App user experience (UX) is all about delivering the easiest and most pleasant experience. This combines psychology with design, development and testing. Because there’s no way that anyone has yet invented to get a user experience perfect the first time around. Some app UX fundamentals: The fewest taps wins The fewer elements there are, the […]
Before I go in on third-party cookies, let’s step back and revise what a cookie is. Cookies allow websites to personalise the content you see, track your behaviour onsite and remember things like products in your basket even if you close your browser. They have a bad rep but they’re extremely useful. Third-party cookies have […]