‘Marketing’ means different things to different people, so it’s very important to decide which activities are covered by which role within your marketing team. For instance, brand is not the same as marketing. It doesn’t involve the same skills – it just has crossover. A marketing team is not only made up of creative personalities. […]
780,000 businesses were started in 2020, as many people’s work drastically changed or they looked around for something more. Between 2020 and 2021, 13% more startups were formed than in the year before. In fact, more startups are being formed than at any other time in history. Small business is booming. Are you ready to […]
Most of us will have come across a tweet or Facebook post claiming ‘I forced a bot to watch 1,000 hours of [cultural reference] and this is what it wrote’ along with a clearly human-written parody. It’s a meme. We think bots will always be inferior to human creativity, making hilarious gaffes when they attempt […]
Colours are so emotional that it’s hard to see clearly when you’re at the stage of choosing your brand colour palette. And it’s important that you do, because it’s a science before it’s an art. We have to employ research and psychology, and only then let our own taste come into it. You want to […]
Personalised video is some sort of magic. Surely, only wizardry could put my name into this video in front of me? Pretty close. Personalised video uses code to replicate previously entered data within a video – either data you already hold about someone in a Customer Relationship Manager (CRM) or that they’ve submitted, for example, […]
Most of us start out ‘doing social’ – not much thinking about what that means or what we’re trying to achieve. It seems like something we just have to do because everyone else is. But there comes a time in every business’s growth that the public profile has to step it up. Social media is […]
Remote team working is brilliant for roles that require deep work, especially creatives who have to physically produce something. One of the struggles, however, is keeping everyone happy. When we’re not next to each other, the easy-breezy, natural team building is gone. We have to actively get that back somehow, or new starters and junior […]
When you manage a small business, you can find yourself staring at your Instagram with a totally blank mind. It makes it tempting to give up. Why are you having to do a full-time job on top of running your actual business? I’ve got some easy and quick ways to help you get the growth […]
This year, International Women’s Day was an exercise in schooling brands that post empty, shiny stuff on social without the goods to back it up. You see, International Women’s Day is not – despite what many people think – a celebration of how great women are, but an important rallying cry about the inequality women […]
Changing a brand’s logo is a drastic decision. If you’ve built up years of recognition in your sector with a logo, even if you now hate it, it’s a huge leap to change things now. However, evolving your logo is something you should consider when things get stale, but it demands a light hand unless […]