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Honor Clement-Hayes

Honor Clement-HayesGoogle+Twitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

Grammar And Punctuation For Reluctant Writers

We all need a bit of grammar and punctuation. In a small business, you often end up writing even if you’re not a writer. It doesn’t matter how many times you mutter at the bin, “I’m not a writer, though” – someone’s got to do it. Good accuracy in writing can mean the difference between […]


How to Write Like a Copywriter

I’ve written about how to read like a copywriter (step one!), so this one’s about the actual doing: those pesky words. I’ve been trying to mentor a colleague through taking over some content writing and let me tell you: it’s tricky. There are lots of courses you can take that will show you good copywriting […]


How to Learn Copywriting by Reading

There are two elements to being a good copywriter: reading and, you guessed it, writing. Learning copywriting demands picking up the theory and analysing what’s already out there, plus trying stuff out for yourself and getting feedback on your work. This one’s about the reading bit. How to read like a copywriter 1. Internalise grammar, […]


Facebook Update: ‘Bringing People Together’

If I was being cynical, I’d translate Facebook’s latest statement as basically code for ‘We’re making it even harder for small businesses to get seen in people’s feeds. So… pay us more.’ Facebook announced yesterday (11 January 2018) that it will be prioritising ‘meaningful’ posts in feeds. Meaningful is, of course, completely subjective, so Facebook […]


How to Make Social GIFs With Canva

I love Canva, it’s no secret. Easy graphic creation for people with no skill and no budget, lovely. But up until now, I’ve never paid for it – I didn’t really need to. Even with the lure of a free image bank and magical image resizing to fit every kind of social template, I just […]


Is Google Going Longform With New SERPs?

Late last year, Moz discovered that Google was showing significantly longer snippets of content (hopefully, your carefully crafted meta decriptions) in its search results pages. The SEO expert is now recommending character limits of 300 for your meta descriptions. It’s been 160-ish for YEARS, so clearly they think something pretty big is going on there. […]


What is Moment Marketing?

Moment marketing is so big that Twitter went ahead and named its news stream Twitter Moments. But what the heck is it? Remember hearing the word ‘agile’ a lot? In content marketing, it was used to mean you could turn stuff around quickly, creating topical content that would hopefully get good traffic and shares. And […]


How to Raise Your Professional Profile

Steve Jobs. Anita Roddick. Mark Zuckerberg. Founders who have left legacies for their businesses that are a huge part of how people perceive them today. Businesses aren’t thought leaders, people are. And yeah, that’s a really lame phrase (it goes nicely with blue sky thinking and low hanging fruit) but it’s what raising your professional […]


How to Gather Email Marketing Permissions

If you send any kind of marketing communications, you’ve probably heard about GDPR, the EU legislation on personal data that comes in next year. If you haven’t, check out this article explaining GDPR – even small businesses need to be getting very serious about how gather, use and protect personal information. Otherwise, let’s get into […]


How to Build an Email List With MailChimp

It’s a simple title because this is going to be the simplest guide to creating the simplest email list you ever saw in your LIFE. The reason it’s going to be simple is this: before last week, I’d never had to use MailChimp by myself. The thought terrified me. But I rolled up my little […]


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