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Honor Clement-Hayes

Honor Clement-HayesGoogle+Twitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

How to Improve Your Site’s Time-on-page Stats

The longer people spend on your website, the better. If you’re seeing lower time-on-page stats in your analytics than you’d like, you need to start getting a bit more jazzy. There are some really simple and wonderfully engaging bits of content you can include on your pages to get that dwell time up – with […]


Permission Marketing – the Evolution of Content

Content marketing isn’t a new kid in town by a long way – but have you heard about its cool daughter? Permission marketing is a new way of thinking about content in an era of GDPR and inboxes full of junky email no one wants. Hopefully, the difference is that your audience only receives content […]


How to Research Keywords Like a Human

I used to believe quite passionately that the best keyword research was no keyword research. I’d just seen too much of the wrong KIND of keyword research, so I tarred it all with the same brush: black hat, spammy nonsense. I’ve seen the light now but only because I developed my own method that I […]


Is Vero The Answer to Instagram’s Algorithm Issues For Small Business?

Many small businesses growing their following on Instagram – jewellers, vintage sellers and artists – have been hit hard by Instagram’s algorithms. Since its acquisition by Facebook, Instagram has focused on monetising a platform that seemed…unmonetisable. It started pushing advertisers into feeds, changing how posts from people you follow show up and even disappearing hashtags […]


Basic HTML Tags for Writers

When I was a little copywriter, I drafted web copy in Word. I saved the documents in a special folder and my boss would go and review them. Then I would painstakingly code it up with basic HTML tags in our website Content Management System (CMS). These days, I just don’t have time for that. […]


How to Write Your Own Copy Brief

It is a sad fact that every copywriter knows: hardly any brief is actually useful. A typical copy brief I might get goes like this: “I need an email or mailer (maybe social ad?) to get more people buying this thing.” A copywriter’s knowledge (of the product they’re talking about, the audience they’ll need and […]


Grammar And Punctuation For Reluctant Writers

We all need a bit of grammar and punctuation. In a small business, you often end up writing even if you’re not a writer. It doesn’t matter how many times you mutter at the bin, “I’m not a writer, though” – someone’s got to do it. Good accuracy in writing can mean the difference between […]


How to Write Like a Copywriter

I’ve written about how to read like a copywriter (step one!), so this one’s about the actual doing: those pesky words. I’ve been trying to mentor a colleague through taking over some content writing and let me tell you: it’s tricky. There are lots of courses you can take that will show you good copywriting […]


How to Learn Copywriting by Reading

There are two elements to being a good copywriter: reading and, you guessed it, writing. Learning copywriting demands picking up the theory and analysing what’s already out there, plus trying stuff out for yourself and getting feedback on your work. This one’s about the reading bit. How to read like a copywriter 1. Internalise grammar, […]


Facebook Update: ‘Bringing People Together’

If I was being cynical, I’d translate Facebook’s latest statement as basically code for ‘We’re making it even harder for small businesses to get seen in people’s feeds. So… pay us more.’ Facebook announced yesterday (11 January 2018) that it will be prioritising ‘meaningful’ posts in feeds. Meaningful is, of course, completely subjective, so Facebook […]


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