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Honor Clement-HayesTwitter

Honor is a Creative Director with a copywriting background. She writes about brand strategy, emerging trends and small business marketing.

How to Use ChatGPT AI Chatbot for Business

If you’re a small business owner, you know how important it is to constantly come up with new and creative ideas. But let’s face it, sometimes it can be tough to get the creative juices flowing once you’ve done the other hundred things on your list. That’s when we send in the ChatGPT AI chatbot. […]


How to Save Money on Marketing

Most small businesses will find it tough to identify areas where they can tighten up the budget, because we’re not playing with the casual millions that big corps are. But we can do it. Finding waste, improving targeting, working on efficiency and marketing more to our existing customers are four places to start. 1. Identify […]


How to Trick Yourself into Tone of Voice Decisions

There’s a reason silly tone of voice workshops with games and Post-its exist.  You’re trying to get answers from a lateral approach. You can’t ask people trying to run a business, ‘what’s our tone of voice?’ or even, ‘what are we?’ It doesn’t work. You get the same tired clichés or just…nothing. So, we have […]


An Investigation Into AI Copywriting

AI copywriting has been around for a few years now, but the quality has been nowhere NEAR good enough to use for your business. Now, I have a bias: I’m a copywriter. However, if I weren’t a copywriter, how would I judge how good this robot’s copy is? Takes one to know one. I’ll try […]



Should Small Businesses Stay on Twitter?

The reason so many brands have dropped any association with Kanye West is, simply, dollars. Whatever the founders, CEOs, shareholders and leadership feel about his views, it comes down to what they think will affect their bottom line. Now Elon Musk has bought Twitter and started making his mark, he intends to let controversial figures […]


UX and UI – What’s the Difference?

I hear ‘UX’ used to refer to everything from all-encompassing web design to the technical minutia of how a form field appears. It causes problems. When you’re creating work that’s handed off to devs, it’s easy for people to get annoyed if they’re asking for something and you think you’re providing it – but they […]


Meta Takes Another TikTok Step for Facebook

Long-gone is the chronological feed of your connections’ posts. Meta, not satisfied with turning Instagram into a TikTok copycat, is now doing a major overhaul of Facebook in the same vein. Hope you like video. What’s changing on Facebook? Your ‘Home’ view will now focus on algorithm content – the stuff Facebook hopes will keep […]


The Power of Connection Between Small Business Owners

In our local communities, we can find hundreds of other small business owners just like us. People who had the balls to start and sustain a venture that so often comes way too close to home, financially and emotionally. Are you connecting with them? Supporting them? Starting partnerships with them? If you’re not, you’re missing […]


LinkedIn for Senior Team Members

If you want senior team members to give a heck about LinkedIn, you have to make it easy for them. At this point in their careers, they’re probably not hustling and thought leader-ing – because they’re too busy doing the job they put years of that work into achieving.   That means it’s vital to […]


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