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Honor Clement-HayesTwitter

Honor is a content writer who believes that stories sell. She has a background in online marketing, and now writes across print, video, press, radio and digital. Current fascinations include coding, grammar debates on Twitter and rediscovering the joys of a library card.

How to Write a Product Proposition

You’ve got an idea for a new product. Brilliant. But to develop that idea into a tangible thing, you need to write a product proposition. Not only does this let other people understand your proposal; it also gets your own thinking clear about how it will work, how you’ll market it and whether it’s different […]


How to Survey Customer Groups

Sometimes there are questions we can’t answer from our website analytics or sales data – questions that affect our bottom line, like why a product has a 40% return rate. You need feedback. You need it fast. You need it specific. You need it EASY. I’ve got you.  Why you should survey customer groups Even […]


How to Maintain Positive Sentiment with UX

User experience could be summed up as ‘pleasanting’. Making an experience easier, quicker, smoother, more pleasant. That means working on your user experience can build positive sentiment consciously or subconsciously in your users. It’s like going to a restaurant and everything just WORKS – but also, the little finishing touches are there. The napkins are […]


How to Evolve Your Business Tone of Voice

Often, a business will start out using one tone of voice, and then realise a few years down the line, ‘This isn’t really us anymore.’ We have to accept that it’s OK to evolve your business tone of voice. In fact, as the world changes – we have no choice. By asking ourselves some very […]


How The Pandemic Has Helped Some SMEs

In a lot of ways, 2020 has sucked for all kinds of businesses. I’m not here to Mary Poppins a terrible situation. But in amongst all the bad news, some rays of light have strayed across my screens. The small and mid-sized businesses that have turned lemons into limoncello and provided valuable services during a […]


How to Have Creative Marketing Ideas

Creative marketing ideas don’t just happen. The kinds of ‘ideas’ we’re used to seeing in marketing – cliched, tired, repetitive – come about because no one is dedicating time to creativity. What is an idea? I’ll tell you what it’s NOT: a thought. We’re all guilty of having believed our idle thought was worthy of […]


App Release Strategies – Continual Dev or Big Splash?

Isn’t a big splash better than lots of little app releases no one notices? You’ve got big plans for your app and you’re proud of all the awesome stuff you’re going to release. Of course you feel like it should be a huge, international announcement with a party. Maybe an ice sculpture or two. A […]


How to Find Your Brand Mission Words

I hate the phrase ‘brand purpose’ simply because it’s been used too much by people that don’t feel its meaning deep in their souls. So, let’s say brand mission. Every business has a mission. Even if that mission is just to make as much money as possible. We need this mission to help us work […]


A Crash Course in Making Good Ads

For a small business, making good ads isn’t about hiring Cindy Crawford and buying a Times Square billboard. We have to be – dare I say it – better than that. Our ads will be in trade magazines, directories and social media feeds. We have to keep it simple and effective to maximise our modest […]


How to Overcome Small Business Production Problems

Scarcity bias. It’s what makes us go crazy at Christmas trying to find the last L.O.L. Surprise doll left in the country for our child. It’s what makes those ‘Only three left in stock!’ banners work. For a small business, having production limitations due to cash or staff numbers can be a big problem. You […]


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