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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

10 Places to Use Customer Reviews in Your Marketing

Collecting online reviews from previous clients is great practice for companies of all kinds. Customer reviews honestly and sincerely present your capability as a company and the value you have provided to clients over the years. They’re an invaluable source of social proof – the new word of mouth. It’s a great feeling when your […]


How to Build Brand Trust in an Increasingly Untrusting World

Brand trust used to be simple. You heard a product was good, you used it and it worked, then you kept buying it forever. But now we’re all victims of digital marketing. We’ve been over-targeted with behaviour data, misled by previously-trusted organisations and exploited by social media platforms. On the other side of that, as […]


How to Improve SEO with Backlinks

“On-page” SEO is essential to making waves online. Search engines take numerous factors into account when deciding where to rank your website, such as your content marketing efforts, site speed, and keyword optimisation. However, on-page factors only form part of the search optimisation picture. There are also a number of “off-page” factors to consider too, which […]


How to Market Your Business with Ethics and Integrity

Much to marketers’ chagrin, marketing (and the process of selling as a whole) has a bit of a bad reputation. To the particularly cynical, marketers may be seen as slimy manipulators – psychological-string-pullers who get people to spend money on stuff they really don’t need. Salespeople can be seen as unscrupulous foot-in-the-door, “always be closing” […]


How to Write a Social Media Policy for Your Business

The trouble with social media is that everyone reckons they can do it. It’s just writing a sentence and clicking post, right? I wish that were true. Good social media is many things but when it comes to social media for your business, one of the most important of those things is safe. Not boring; […]


Real Brand Purpose for 2020

Brand purpose marketing has a bit of an ick factor. Over the last decade, many brands looked about for some kind of cause with which to cover themselves in glory. Any cause, seemingly. And guess what – consumers see through this. Virtue signalling is obvious. You can’t just slap a Pride flag on your logo […]


How to Make the Most of Multi-Platform Marketing Campaigns

Multi-platform marketing is a form of digital marketing whereby you spread your marketing efforts across a number of platforms; social media, email, newsletters; instead of focussing on one specific platform, for example, Facebook or Twitter. In this guide, we’ll be focussing on social media platforms but the methods can be used across other platforms too. […]


How to Choose and Use the Best Hashtags for Your Brand

The best hashtags on social media serve three key purposes: 1. They correctly categorise content according to the hashtags that are used in posts, making it easier for audiences to find content they wish to read. 2. They expand the reach of content in which they are included. 3. They give accounts a way to […]


3 Easy Ways to Grow Your Instagram Followers in 2020

You may have recently read our guide about the Instagram algorithm and how to make it work for your business. If you’re yet to sign up to Instagram as your business or brand, check out that information and use it in collaboration with this article. Growing any social media following organically can be challenging, but […]



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