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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Get Your Social Media Ready for an Event

Social media is such a large part of business life these days but sometimes it’s hard to decide what to write about. Events are an excellent place to start, they create so many opportunities for you to create content for your social media channels – you can post before the event, during, and after, you […]


What is Conversational Commerce and Why Is It Important?

A number of online marketing trends have come and gone over the years, but there’s a recent trend that we feel is here to stay: live, branded chat support. Live chat boxes that allow people to message a business directly and in real time are quickly becoming the norm online – especially on e-commerce sites. […]


Social Media Myths for Small Businesses

Most small businesses use social media every day, whether that’s to interact with customers, promote products or services, or let your audience know about your latest news and offers. Social media marketing is becoming ever increasingly popular with businesses utilising new platforms as and when they become available. Longstanding social media platforms include Facebook, Twitter, […]


Quick And Easy Social Media Strategy In 6 Parts

When you have a business to run, the demands can be multitude and time is precious. The last thing on your mind is going to be writing a lengthy social media strategy. Happily, social media strategies only need to be as detailed as you want them to be. A huge company with a standalone marketing […]


A Crash Course in Making Good Ads

For a small business, making good ads isn’t about hiring Cindy Crawford and buying a Times Square billboard. We have to be – dare I say it – better than that. Our ads will be in trade magazines, directories and social media feeds. We have to keep it simple and effective to maximise our modest […]


How Small Businesses Can Thrive In A Post Lockdown World

Chances are your small business may have been adversely affected whilst the country has been in lockdown. Especially those who own face-to-face businesses such as plumbers, hairdressers, and electricians. Before COVID-19, most of your time may have been spent with your customers and it’s likely your marketing was done this way too. Now lockdown is […]


New Google Ranking Factor: Page Experience

Google is adding ‘Page Experience’ to its algorithm as a ranking factor next year (2021). Ranking factors are the criteria that search engines use when deciding where to rank your website in its search results. So this update will affect how pages on your website will rank on Google. While this may seem a while […]


How to Overcome Small Business Production Problems

Scarcity bias. It’s what makes us go crazy at Christmas trying to find the last L.O.L. Surprise doll left in the country for our child. It’s what makes those ‘Only three left in stock!’ banners work. For a small business, having production limitations due to cash or staff numbers can be a big problem. You […]


Why You Should Be Using Inclusive Marketing Methods

In our marketing trends post of 2020, we briefly touched upon inclusive marketing; that is, creating a platform that is accessible for all. While included in the marketing trends article, we should highlight that making your marketing inclusive and accessible isn’t a one-off or short term task. It’s something to review frequently as technologies and […]


How to Research Your Competitors’ Keywords

Keeping an eye on what your competitors are up to is part of any good business strategy – and it’s the same with their keywords. Finding out what keywords a competitor is using (or not using) can help give you an edge in your SEO. Why research competitor keywords? Keyword research is a fundamental part […]


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