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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How To Keep Your Staff Busy When Business Is Slow – Part 2

In the first part of this article, the focus was primarily on marketing.  Marketing is the engine that drives a business. Whilst there may be numerous reasons why a slow down in sales has occurred, it is important to review your marketing strategies and tactics, measuring their efficiency and effectiveness whenever possible. Most industries are […]


5 MASSIVE Reasons Why Online Reviews are Important

You’ve probably heard it time and time again – listing your company on review websites is a crucial step to your ongoing visibility and a great opportunity for customer service. But why is that? If you’re on the fence about listing your business on a review site, or you’re not convinced of the value it […]


How To Keep Your Staff Busy When Business Is Slow – Part 1

There may be a time in your business when sales are slow. For many, this can be during the holiday season, but whenever it happens,  it can be a time when concern, frustration, tension can creep in. A good manager/owner will use the time wisely. The slow down could be a hiccup in the year, […]


How to Optimise Your Google My Business Listing

Google My Business is a free, yet essential tool for increasing your online visibility. Mastering your Google My Business profile can help feature you in local search, can give prospects essential information about you at a glance, and can get eager clients in touch with you quickly while their purchasing intent is still high. Whether […]


Find Out How Anniversaries Can Be A Powerful Selling Tool

It’s my brother’s birthday. You don’t care, I know. But the point is that I forgot. I forgot my Brother’s birthday because I’m a bad person. Moonpig did not forget. They sent me a reminder and asked if I wanted to send a card and a gift. This got me thinking about opportunities that I […]


How to Create a Consistent Blogging Schedule

Blogging is an undeniably useful way of increasing your business’ visibility and positioning your brand as an authority. However, the actual task of writing and releasing content on a consistent basis can be quite problematic for small businesses who tackle blogging in-house. If you’re struggling to keep to a regular schedule, read on for a […]


9 Damaging Misconceptions About Email Marketing

Email marketing is a valuable practice to any marketer out there – newbies and seasoned veterans alike. However as with a lot of things in marketing, it comes with a hefty helping of mistaken ideas and incorrect assumptions. Let’s set the record straight about 9 of these inaccuracies. 1. Isn’t “email marketing” just another word […]


How Do I Perform In My Business Video?

Last time I wrote about why you might decide to appear and talk in your business video. Leading on from that I wrote about how you should prepare. This time we need to talk about how you will perform on the actual day of the video shoot. When planning a video with a client this […]


How Can Reviews Improve Your SEO?

Online reviews not only give potential customers a snapshot of the quality of your product or service, they are also very beneficial to your search rankings and search page visibility. In this article I’ll show you how reviews work on Google and how they can benefit your business’ search engine results. Reviews in search results […]


Latest Feature Updates For Facebook Groups For Business

If you are running any Facebook Groups for your business as part of your marketing / customer retention strategy, you will love the latest news and feature updates from Mark Zuckerberg. First of all, in June, Facebook unveiled a new mission statement: To give people the power to build community and bring the world closer […]


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