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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How to Run a Customer Journey Design Sprint

Sprint is a concept often used in agile development teams to deliver projects in a continuous, iterative way. Each part of a big project is broken into sprints – a set block of time in which all planning, development, testing and review happens. I’ve used this approach for optimising a customer journey design within a […]


A Complete Guide to Unsecured Business Loans

You might have come across the terms ‘secured’ and ‘unsecured’ when hearing about business loans. Which option you choose will depend largely on your business, your circumstances, eligibility, what you need the money for and your long-term plans. The fundamental difference between the two is that a secured business loan requires you to put tangible […]


7 Common Digital Marketing Mistakes And How to Dodge Them

Digital marketing can feel like a minefield sometimes, especially if the topic is totally new to you. Wading through conflicting online advice; new jargon constantly coming out of the woodwork; swimming in data but no clue what to do with it all; the learning curve can feel like a real uphill battle. But doing any […]



35 Video Marketing Statistics Worth Knowing

Video is well and truly the future of digital marketing. As consumers, we’re inherently very visual creatures, so video is naturally appealing to us. As we’ll learn from some of the stats below, video helps consumers retain crucial information, is incredibly shareable, and captures attention and engagement like nothing else. So whether you’re considering pay-per-click video […]


New: Paid Posts in Instagram’s Explore Tab

In such an obvious move that I can’t believe I didn’t see it coming, Instagram will start phasing paid posts into the Explore tab. Explore is where millions of us spend aimless hours scrolling and tapping, scrolling and tapping. Until now, Instagram has filled Explore with algorithmically curated content designed to delight our personal tastes. […]


8 Techy On-Page SEO Essentials in Plain English

If you have a website, you need to be aware of SEO or “Search Engine Optimisation”. SEO is the practice of setting up your website in such a way that it appears (“ranks”) as highly as possible in search results when people search for relevant terms. Ranking highly is understandably great for your site’s online […]


Details on Google’s Update For NoFollow Link Attribute

Google has announced some big changes to the way the link attribute rel=”nofollow” works that will come into place immediately, with a further change happening in March 2020. What do these changes mean? Firstly, it will be seen as a ‘hint’ rather than a directive. This means that if sites are using the nofollow attribute […]


Making Marketing Appeal to Reason, Emotion and Senses

Because we’re such busy creatures, humans do a lot of things based on memory, bias and instinct. It saves time to make unconscious decisions. No one makes decisions solely with reason but, as businesses, we try to sell with reason. Yes, reason makes an appearance in consumer habits. But there are also the very important […]


How to Set Up a Twitter Account for Your Business

Whoever you are and whatever you do, Twitter provides an excellent opportunity for businesses to get their name out there online. It’s a relatively uncomplicated platform which enables users of all kinds to grow a meaningful following and engage with prospects on a public stage. Setting up a Twitter account is quite straightforward; it’s actually […]


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