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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How To Heal Customers’ Pain Points

Heal the pain point, win the customer. In well-established industries, we can forget that there are new people finding out how things work every day. Yes, people who have taken out a mortgage know how awful the process can be and have accepted it – but first-time buyers don’t and haven’t. There will always be […]


3 Great Referral Schemes To Drive More Business

A referral scheme gives you the best chance of getting more customers just like the ones you already have and love the most. Once you’ve reached someone who liked you enough to buy from you, wouldn’t it be great to then infect all their friends with the same love bug? Let’s get into referral schemes. […]


How To Get Your Business In The Google Local 3-Pack

If you use Google regularly, chances are you’ve seen the map results – known as the 3-pack, local pack, map pack, or snack pack. But have you ever wondered how to get your business to show up there? It’s surprisingly easy! Let’s take a look at the local 3-pack; what is it? And how can […]


Help, I Need External Funding! Emergency Business Finance Explained

Imagine this: a bakery discovers one of its ovens is broken. This certainly means reduced production, and therefore less revenue, and it could quickly put the business at risk if it can’t be replaced soon. But not every business has enough money sitting aside to buy new machinery outright, and in emergencies like this you […]


What is a Review Acquisition Strategy?

With the internet at our fingertips, maintaining your business’s reputation online is paramount. Many of us flock to trusted third party review websites like Yell, Facebook, and TripAdvisor to see what others have to say before we part with our cash or plan an outing.  However, simply providing the option to leave reviews won’t mean […]


Should You Weatherproof Your Business?

The recent adverse weather conditions hit some UK businesses hard. Lost revenues were experienced by many through lost customer focus, difficult trading conditions, staff shortages, and the inability to collect/deliver products. With climate change continuing to dominate headlines and the expectation of further “freak” weather conditions, should business owners seriously consider how to weatherproof their […]


How to Name Your Business

To name your business these days, you have to spend hours trawling through domain names, social media handles and thesauruses. Because everything is TAKEN. Nearly. There are still some gems to be dug up if you’re smart – but finding the brand name you’ll have to live with for years ain’t easy. 5 steps to […]


3 Competitor Analysis Tools to Keep You Ahead

Minding your own business is no good when your competitors are constantly trying to outshine you. To keep ahead of the pack, you need to be constantly stalking the competition for ideas, warnings and clues to their next move. These are three competitor analysis tools I’ve found useful recently. 1. Moat.com This website is like […]


How Online Reputation Management Can Boost SEO

Naturally, every business that cares about their online presence wants to achieve excellent search visibility and build an awesome reputation on social media and review websites. But did you know that online reviews can influence your SEO? It’s true! Carefully managing your public reviews and feedback can have a positive impact on your search rankings. […]


How to Plan Your Marketing Strategy

I struggle with marketing strategy. I’m quite a strategic thinker – Machiavellian, almost. But I find it hard to organise all my crazy ideas into one sensible, achievable marketing strategy. So, I’ve done the work to make sense of it, and now I give it to you. Marketing strategy starts with goals Start by picking […]


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