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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

Four Ways to Detox Your Business in 2019

The start of the year is a popular time for detoxing your body but perhaps your business needs a detox too? Now could be the time to clean up those bad practices holding you back and rejuvenate the body, mind and soul of your business. Just as with detoxing your body, you could break down […]


What’s Up With Visual Search?

Anyone keen on shopping (both my hands are raised, somehow, as I type) may have noticed that retail apps like eBay and Aliexpress now offer visual search. Visual search isn’t new. Google’s been offering reverse image search for years, as the MTV show Catfish has been teaching us over and over for seven seasons. What […]


9 Ways Marketing is Changing for the Better in 2019

Everything seems very doom and gloom in January. Once you’re back at work, Christmas feels like it was months ago! But there are reasons to be cheerful. Don’t worry, I’m not going to bore you with feelgood platitudes like “a baby’s laugh” or “the brotherhood of humankind”. We marketers have a lot to look forward […]


How the Google+ Closure Will Affect Your Business

Google+ has about 2.2 billion user accounts and even up to a year ago Google+ was making updates to their platform, so it may have come as a shock to some regular users that it will be closing in April 2019. Even though Google+ has a high number of user accounts it is estimated that […]


Have You Set Some 2019 Resolutions for Your Business?

You may have made (and already broken) several new years resolutions, but have you taken the time to set some 2019 resolutions for your business? However unlike some of the more, dare I say, flaky resolutions we might set in our personal lives, business resolutions need to be clearly set, rigorously planned and methodically implemented. […]


5 SEO Trends to Watch in 2019

Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]


How to Write Emotive Copy

We’re all aware of M&S’s food adverts – the ones with sizzling butter atop caramelised steak or crisply snapping crudités. How those adverts LOOK is how emotive copy should read. Humans are emotionally and sensually reactive things. We cry at films. We find our mouths watering while reading a recipe. Our imaginations are so easily […]


10 Ways Tech Will Change Marketing in 2019

Tech trends are interesting things to follow. New and interesting innovations crop up every week with the goal of making our lives easier, more enriched, and more connected. The ways in which we interact with technology are always changing too. Our tastes can be influenced by all sorts of things – early adoption, social pressures, […]


5 Crucial Video Marketing Trends for 2019

2018 was a great year for online video. As a format, video has well and truly cemented itself as the king of content. There are so many awesome and inventive concepts doing the rounds at the moment and creators of all kinds can share video more inexpensively than ever. Video is also an undeniably powerful […]


How to Write Your Business Video Brief

A video is an amazing way for your business to get across its personality and key messages. Yes, you’ve made the right decision! But before you can even get to the briefing stage, there’s a whole lot of work you need to do. Wait – work? Why am I working if I’m paying for a […]


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