The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.
A tagline or slogan is like a written logo. Taste the rainbow. Beanz Meanz Heinz. Never knowingly undersold. It’s a bit of shorthand for your brand that tells the world the character of your business. Your essence, your promise, your special sauce. It shouldn’t be too literal and it must invoke a feeling. The most […]
When you’re building your brand or business from scratch, and you provide the same product or service that many others do, you’ll need to catch your customers’ attention and stand out from the crowd. You can grab recognition from the customer by breaking the ice using storytelling, which is a proven way to build lasting […]
You’ve taken the plunge. You’re ready to answer to no one but yourself. And that means it’s time for your small business marketing plan. There’s an awful lot of thinking required for puzzling out how to start working for yourself, but one place to start is with your offering. What is it your business is […]
Email marketing can help you stay in touch with customers, build trust and increase sales. But first, you need a list of people who are willing to read your emails. In this beginners guide to email list building, we look at how you can start an email list from scratch. Why Build an Email List? […]
As you can see from the examples above, there are many possibilities to incorporate green marketing and branding within your business. Represent yourself through greener processes and enjoy a positive impact on your communities, customers and the planet too.
When was the last time you reviewed your PR strategy? Monitoring your public relations plan to ensure you’re getting the most out of it can make all the difference in receiving the most effective coverage of your business in the media. Implementing powerful PR tactics can help you to avert a disaster, keep calm in […]
Search engine optimisation (SEO) is a technique that allows search engines to understand your website content. By implementing best-practice SEO across your site your content will have a better chance of ranking well in relevant search engine results. There are several subsets of SEO: Technical SEO On-Page SEO Off-Page SEO In this article, I’m going […]
I’m in the business of coming up with the reason a business is doing something AFTER they’ve already started doing it. It happens. Most companies are busy doing, so when the time comes that they suddenly need documentation of all that stuff (for a bank loan, an investor or even to sell the business), someone’s […]
Pay-per-click (PPC) is online advertising that you pay a fee for when a potential customer clicks your advert. Many popular online platforms offer PPC, including Google, LinkedIn, and Facebook. All work in slightly different ways. As Google Ads is the most well-known PPC platform, I’m going to walk you through how PPC works on there. […]
Are you producing videos to promote your business, or planning to start filming content to share online? An ever-increasing number of businesses have realised the benefits of video for marketing. With more and more video content being uploaded online every day, it’s essential to know how to optimise your videos for YouTube success in order […]