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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How to Improve Your Site’s Time-on-page Stats

The longer people spend on your website, the better. If you’re seeing lower time-on-page stats in your analytics than you’d like, you need to start getting a bit more jazzy. There are some really simple and wonderfully engaging bits of content you can include on your pages to get that dwell time up – with […]


How Your Product Partners and Suppliers Can Help With Your Content

You’re stuck on the same punishing treadmill of content creation as the rest of us. How to say the same thing yet again in yet another different way? How long until you can repost that photo on social media? How to make a weighty-sounding topic like ‘supply chain management systems’ sound clickable… Unless your business […]


Permission Marketing – the Evolution of Content

Content marketing isn’t a new kid in town by a long way – but have you heard about its cool daughter? Permission marketing is a new way of thinking about content in an era of GDPR and inboxes full of junky email no one wants. Hopefully, the difference is that your audience only receives content […]


How to Research Keywords Like a Human

I used to believe quite passionately that the best keyword research was no keyword research. I’d just seen too much of the wrong KIND of keyword research, so I tarred it all with the same brush: black hat, spammy nonsense. I’ve seen the light now but only because I developed my own method that I […]


How To Choose – and Ask – A Social Influencer To Work With You

Social media influencers might have had a bad rap recently, but plenty of businesses are still open to working with them. The key is to spend time researching the type of social influencer that will add the most value for you – and extend your audience in the right direction. If it’s an avenue you’re currently […]


Is Vero The Answer to Instagram’s Algorithm Issues For Small Business?

Many small businesses growing their following on Instagram – jewellers, vintage sellers and artists – have been hit hard by Instagram’s algorithms. Since its acquisition by Facebook, Instagram has focused on monetising a platform that seemed…unmonetisable. It started pushing advertisers into feeds, changing how posts from people you follow show up and even disappearing hashtags […]


5 Awesome YouTube Channels for Freelancers

As you’re most likely already aware, the internet is packed with business advice. But there’s so much of it floating around, it can be tricky to select which guidance to run with and which to give the boot. Paradoxically, floating in a noisy sea of advice in this way can be isolating. Cutting through the […]


Basic HTML Tags for Writers

When I was a little copywriter, I drafted web copy in Word. I saved the documents in a special folder and my boss would go and review them. Then I would painstakingly code it up with basic HTML tags in our website Content Management System (CMS). These days, I just don’t have time for that. […]


Can You Really Buy Social Media Followers? (And Should You?)

270 million fake Facebook accounts[1], 48 million fake Twitter accounts[2] and 6.4 million* fake Instagram accounts[3]: what’s going on? Having a large number of followers on social media is supposedly testament to two things: your success as a business, and your level of investment in customer communication. So it’s no wonder that growing follower numbers is […]



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