The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.
Did you know that a well-crafted Thank You page can be one of the most powerful tools in your small business marketing arsenal? A simple “thank you” can go a long way towards building relationships with your prospects and customers, keeping them coming back for more. In this article, we explore the power of Thank […]
As a builder, a digital marketing plan is essential for reaching and engaging new customers in today’s digital age. With many home owners searching for building services online, builders really do need to have a solid online presence and a comprehensive digital marketing plan to be found by people searching online for the services they […]
The economy is struggling and everyone is worried about the political, environmental and financial climate. Facing challenging times, what can business leaders do to help their people feel looked after? How to help people weather the storm 1. Focus on efficiencies, not new stuff It’s our jobs as business leaders to be preserving cash to […]
Marketing is important to every business. It helps attract new customers, maintain relationships with existing ones, and raises your profile, but it can be costly. Many things come down to finding ways to save time and money, because time = money. If you’re a small business owner, then your time is precious. There are ongoing […]
Blind and visually impaired people use alternative text (alt text) to understand images, charts and other visual content displayed online. Alt text is a brief description of an image that’s read aloud by screenreader software. It’s important to write alt text that describes the content of the image, and to place it in the HTML […]
And now for an AI copy tool I could consider trusting! I use Notion for note-keeping, journalling and so on. I already trust them with my words – could I trust them to WRITE my words? My first foray into AI copywriting was with Jasper.ai, which has been around for a good few years. Their […]
If you’re a small business owner, you know how important it is to constantly come up with new and creative ideas. But let’s face it, sometimes it can be tough to get the creative juices flowing once you’ve done the other hundred things on your list. That’s when we send in the ChatGPT AI chatbot. […]
Most small businesses will find it tough to identify areas where they can tighten up the budget, because we’re not playing with the casual millions that big corps are. But we can do it. Finding waste, improving targeting, working on efficiency and marketing more to our existing customers are four places to start. 1. Identify […]
There’s a reason silly tone of voice workshops with games and Post-its exist. You’re trying to get answers from a lateral approach. You can’t ask people trying to run a business, ‘what’s our tone of voice?’ or even, ‘what are we?’ It doesn’t work. You get the same tired clichés or just…nothing. So, we have […]
AI copywriting has been around for a few years now, but the quality has been nowhere NEAR good enough to use for your business. Now, I have a bias: I’m a copywriter. However, if I weren’t a copywriter, how would I judge how good this robot’s copy is? Takes one to know one. I’ll try […]