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Knowledge Centre

The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.

An Introduction to Google Local Service Ads

Google is rolling out Local Service Ads in the UK. Local Service Ads help businesses stand out in search results and connect with local customers looking to hire their services. If you run a home service business (e.g. plumbers, window cleaners, or removal services), and want an easy way for local customers to find you […]


How to Reopen the Office Post-Covid

We’re all thinking it, right? Maybe the time is finally approaching to reopen the office after lockdown. I can almost smell the whiteboard markers. But it’s not as simple as just telling everyone you’ll see them on Monday at 9am. There’s some thinking we need to do first. 5 tips to help reopen the office  1. […]


How to Make Your Business’ Character Shine Through Online

People buy people, so the saying goes. But nowadays – especially in this post-COVID world – many sales aren’t face to face, but face to screen. Businesses have to show their identities, their characters, through their websites, their social media platforms and their written communications. But how do you create a character online – how can you show your customers who you are, and […]


8 Great Tools for Small Business Organisation

If you agree with the saying “work smarter, not harder”, you may be looking to spend less time on the mundane business tasks and more time on the creating and doing. This may involve looking at processes and changing them to become more efficient or finding tailored small business solutions to boost your productivity. But […]


3 Hot Design Trends in 2021

Fashion, architecture and design in general has always been massively influenced by (and influential on) culture.   Brands have to flex with the times. Not a rebrand, necessarily, but a nod to the changes around them. The best way to engage your audience is to absorb and react to the same experiences they’re having. It’s still early in the year, so it’s a good […]


7 Ways to Nurture Your Customer Base & Drive Repeat Sales

Do you have a high proportion of repeat customers – people who return to buy from you again and again? If so then you will already know the value of repeat sales as a reliable source of revenue. But sometimes we can take our existing customers for granted when we market our businesses; we can […]


A Wellbeing Check-in for Small Businesses

For a small business, the idea of hiring a wellbeing consultant or business coach is a bit laughable. But any business has the very real danger of burnout right now. Our people need some sort of support, or at the very least acknowledgement, of this stressful situation. So – I’ve got a taste of it […]


Goodbye Cookies! New Data Trends in 2021

We need to talk about cookies. Unfortunately not the delicious chocolate chip kind, but the premise of these data morsels are crumbling all the same. Originally designed to report back to a website with information on whether you’ve visited them before, the rumours and legislation surrounding cookies, and how they work, have been widely debated […]


When Should I Change From a Sole Trader to a Limited Company?

If you’re thinking of making the change from a sole trader to a limited company, but still aren’t sure, this article will help you. Together, we’ll look at the key factors that indicate whether you should upgrade your sole trader business to a limited company. I want to become more tax efficient and save money […]


Using Research To Understand Market & Industry Trends

Market research means gathering information on the market your business operates in – your competitors, products and customers, as well as the general industry environment. Market research is hugely important to make sure you’re focusing your efforts in the right areas, and to make sure you aren’t missing opportunities for growth. Here’s a basic overview […]


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