×

Knowledge Centre

The articles in our Knowledge Centre aim to help you learn more about and decide on the best digital marketing mix for your business. From Website Design, to Pay-Per-Click and Social Media Advertising, to Video Marketing – our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly published blog posts.

How to Trick Yourself into Tone of Voice Decisions

There’s a reason silly tone of voice workshops with games and Post-its exist.  You’re trying to get answers from a lateral approach. You can’t ask people trying to run a business, ‘what’s our tone of voice?’ or even, ‘what are we?’ It doesn’t work. You get the same tired clichés or just…nothing. So, we have […]


An Investigation Into AI Copywriting

AI copywriting has been around for a few years now, but the quality has been nowhere NEAR good enough to use for your business. Now, I have a bias: I’m a copywriter. However, if I weren’t a copywriter, how would I judge how good this robot’s copy is? Takes one to know one. I’ll try […]



Should Small Businesses Stay on Twitter?

The reason so many brands have dropped any association with Kanye West is, simply, dollars. Whatever the founders, CEOs, shareholders and leadership feel about his views, it comes down to what they think will affect their bottom line. Now Elon Musk has bought Twitter and started making his mark, he intends to let controversial figures […]


The Power of Content Repurposing

If you are running a small business, learning how to leverage your time is essential. One great way to do this is by using a content strategy known as “Content Repurposing“. In this article, we explore the power of repurposing content. What Is Content Repurposing? Content repurposing is the process of taking existing content and […]


How Can AI Affect Your Digital Marketing Campaigns?

AI can have a great effect in your marketing as it can process a lot of information very quickly, spot patterns, and solve problems. This comes in very useful in marketing where we can use AI to understand our complex human audiences and help serve them the right content. Did you know you’re probably using […]


UX and UI – What’s the Difference?

I hear ‘UX’ used to refer to everything from all-encompassing web design to the technical minutia of how a form field appears. It causes problems. When you’re creating work that’s handed off to devs, it’s easy for people to get annoyed if they’re asking for something and you think you’re providing it – but they […]


Her Majesty Queen Elizabeth II 1926 – 2022

We wish to offer our deepest sympathy following the passing of Her Majesty Queen Elizabeth II. We are indebted for a lifetime of service that Her Majesty has given to her nation and join all those around the world who mourn her passing. Our thoughts are with her family at this time and we will […]


How The Blocking of Third-Party Cookies Will Affect Your Marketing

You may have heard recently that restrictions on third-party cookies are increasing. Apple’s Safari and Mozilla’s Firefox web browsers now allow users to block all third-party cookies and Google has said its Chrome browser will stop its use of them in 2023. But what does this mean in real terms for your website and marketing? […]


How To Start A Business Podcast

Although it may seem like every business created a podcast during the COVID-19 lockdown, they are still surprisingly rare. Podcasts that continued past the first few episodes are even rarer! There are only around 2 million podcasts worldwide and it’s estimated only half of those are still active. Considering there are over 200 million companies worldwide, you’ll […]


11 - 20 of 1822 results