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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

How to Reuse One Piece of Content 5 Ways

I grew up in content marketing on zero budget. If I wanted to do something cool, I had to find a way to do it myself, for free. (I know I’m making myself sound like a poor, forlorn marketing orphan but I sure felt like one at the time.) So I’m a great advocate for […]


A Brief History of Social Media

It should go without saying that social media is everywhere. Both in our professional and personal lives, we use our favourite social networks to keep up to date with friends and family, share fond photos, and generally stay connected. It’s also an essential tool for business promotion, networking with new contacts, and keeping a channel […]


NEWS: Facebook Is Testing Ad Transparency Feature

Both Facebook and Twitter have revealed in the last month that they will be attempting to stamp out unethical political advertising on their platforms with better ad transparency. Good, right? Yup, very good. Accountability for bodies quietly spending millions on spreading potentially questionable information? BRILLIANT. But a little bit tricky for brands just trying to […]


Understand The Different Types Of Pay-Per-Click Channels

When the average advertiser thinks of PPC (Pay-Per-Click), their mind normally jumps to PPC Search advertising, and it’s also very common for people to refer to PPC as Google Paid Advertising or Google AdWords. This is most likely due to the popular nature and age of the channel. NEWSFLASH! There are other types of PPC […]


Social Media Top Tips for Halloween

Halloween has become a huge event in the UK, with consumers spending over £300 million on Halloween products according to Mintel research. Any popular season or special event is the perfect opportunity to ramp up your social media engagement, and the best thing is that you don’t have to sell Halloween items to make the […]


How To Change Your Facebook Page Template

Over the last 12 months, Facebook tested, then introduced the ability for anyone operating a Facebook Business Page to change its look by applying a template. Facebook Page Template Options There are 9 different business focussed page template options to choose from, each designed to optimise your content for your target audience: Standard – Good […]


Find Out Why Video Testimonials Are Better Than Written Ones

Collecting reviews from happy customers is an essential part of growing your business reputation, and something that every business can do to some extent. Positive testimonials show prospects that you are a trustworthy and well-liked provider of whatever it is that you do. And at the same time, there’s also the fact that online video […]


4 Sources of Content You Already Have

Racking your brains for content ideas is time-consuming and often frustrating. When you’ve got other stuff to do, you need a steady flow of content from reliable sources. Knowing where to go for content ideas makes your life easier but it also makes sure what you’re producing is legit. It helps your customers because the […]


What’s The Best PPC Keyword Match Type For Your Business?

When you first set up your PPC (Pay-Per-Click) Search campaign, you need to decide on what type of keyword approach you’re going to use within Google Adwords and which is best suited for your business. Normally, the average advertiser uses a mix of keyword match types dependent on their ultimate goal of the campaign. Are […]


5 Key SEO Practices For Your Website

No three letters strike fear into the hearts of newbie webmasters than the dreaded S… E… O… Search engine optimisation is often seen as a clever, fancy-pants practice that’s off-limits to us mere mortals. And yes, some of the more in-depth, technical practices would probably make our heads spin, but there are some very basic, […]


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