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Knowledge Centre

The articles in our Knowledge Centre aim to help you decide on the best digital marketing mix for your business. From Website Design to Pay-Per-Click, Social Media to Video Marketing, our team of independent digital marketing experts share their latest advice, tips and know-how via their regularly updated blogs.

The Rise of Social Shopping

An Instagram survey of 21,000 regular users aged 13 to 64 found that 87% of people had taken action after seeing a product on the platform – clicking through to buy or doing research elsewhere. Considering that Instagram says its 400 million active users spend 53 minutes a day scrolling through their feeds, that’s a […]


Why Every Small Business Owner Should Use Experiential Marketing

What’s New in Marketing? Marketing and promotion funnels can often seem out of date or irrelevant or even, after a while, may just stop working completely which can leave you feeling helpless. Especially when you’ve no doubt invested time, money and effort into seeking more business. Innovative methods of marketing are becoming increasingly available to […]



5 TED Talks That All Marketers Need to See

For the uninitiated, TED Talks are non-profit expos where big thinkers discuss even bigger ideas. The concept has developed since TED’s inception in 1984, growing exponentially after 2006 thanks to the proliferation of online video. Thanks to its presence online, the TED Talk brand has spread across borders and language barriers. The best way to […]


SEO for Brand Awareness

SEO isn’t just about directly selling products. The objective of brand SEO is to create a network of STUFF that supports a customer’s decision-making process. Customers searching for your brand should find a whole lot of places in which your ethos, services, products and reputation are explorable. Getting your brand name onto page one of […]


A Beginner’s Guide to CSR for Small Businesses

If you’re reading up on corporate social responsibility, chances are you want to use your business to help make the world a better place. It’s a noble goal and we’re rooting for you! But the actual practicalities of setting up a CSR policy yourself can be quite a daunting experience. A multitude of questions come […]


How to Plan a Social PR campaign

What’s a social PR campaign? It takes the goals of a traditional PR campaign – raising brand awareness and sentiment – but keeps costs down and activity in-house. It’s PR for the digital age and the minimal budget. The beauty of free community platforms for our brands is that even a small business can run […]


35 Video Marketing Statistics You’ll Wish You Knew Sooner

Video is well and truly the future of digital marketing. We’re inherently very visual creatures, so video is naturally appealing. As we’ll learn from some of the stats below, video aids in the retention of crucial information, is incredibly shareable, and captures our attention like nothing else. So whether you’re considering pay-per-click video advertising or […]


Why You Need to Focus on Product Images

Simple answer, as it often is: Google. Your website product images have always been an SEO factor – user experience, relevance to search, size, structure in the page, accessibility…the list goes on. But there’s a whispered 2019 Google algorithm change you should know about. Visual search is very much here. Google algorithm change for images […]


How to Add Your Business Listing to Yell.com in 2 Minutes

Watch this video to find out how to add your business listing to Yell.com for free, and in less than 2 minutes! How to list your business on Yell.com Hi I’m Richard, product manager at Yell. I’m going to show you how quick and easy it is to get your business listed for free on Yell.com, […]


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