Meet Jonathan
Specialism: Digital Copywriting Specialist
Our teams optimise your solution for maximum return on investment
meet jonathan
Yell Business digital marketing expert
“I’ve been with Yell since April 2017, and previously worked here for a 12-month fixed term contract – it’s been fascinating to watch the process evolve over that time. I started out on the phones, going through the initial calls and writing sites, but moved from there to the QA role, where I helped to ensure that our sites were of the quality our customers expect.
When we reorganised the website creation process and needed a specialist writing team, I joined that – I’d been writing for fun for years, so doing it for a living appealed! It’s been great to be part of the evolution of the role since then.”
meet jonathan
Hear about Jonathan’s work with Fairbairn Marquees Ltd
“At site review, the customer requested we add geo pages to target key locations. As Laura was absent, I took on the task of creating the copy for these, showcasing USPs, services, and their connection to the area. The goal is for these to be further personalised over time, improving their performance and increasing the number of enquiries the customer gets.
Supporting each other is core to the way we work and allows us to deal with customer requests in a timely manner.”
meet jonathan
Yell Business digital marketing expert
“Out of work, I occasionally still try writing for fun, but struggle to find time for it between playing guitar in a punk band and a ska band, and being a dad!”
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from yellow pages to yell
A Brief History
1966
General Post Office first publishes a classified section called Yellow Pages in the Brighton telephone directory.
from yellow pages to yell
A Brief History
1973
Yellow Pages directories are rolled out nationally.
from yellow pages to yell
A Brief History
1987
Yell begins its digital offering with Electronic Yellow Pages.
from yellow pages to yell
A Brief History
1996
The first iteration of the Yell.com online business directory launches.
from yellow pages to yell
A Brief History
1998
Websites are added to Yell’s product portfolio.
from yellow pages to yell
A Brief History
2009
PPC & video creation are added to Yell’s digital advertising services.
from yellow pages to yell
A Brief History
2010
Reviews on Yell.com launches.
from yellow pages to yell
A Brief History
2014
Yell websites are mobile adaptive.
from yellow pages to yell
A Brief History
2016
Yell launches Facebook Social advertising, with Custom websites and SEO added to Yell’s Agency offering.
from yellow pages to yell
A Brief History
2017
Yell announce the end of the printed Yellow Pages directory.
from yellow pages to yell
A Brief History
2018
A series of Yell.com roadshows across the country mark the final deliveries of the Yellow Pages.
from yellow pages to yell
A Brief History
2019
The final edition of Yellow Pages is delivered in Brighton, with a photocall featuring James Nesbitt who starred in the original Yell.com TV ads.
from yellow pages to yell
A Brief History
2020
Yell launches its ‘Set for Success’ digital strategy and introduces its new chatbot Hartley.
from yellow pages to yell
A Brief History
2021
Yell forms a partnership with Wix to enhance its range and depth of web marketing services.
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*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024