The UK’s No.1 for managed digital advertising for local businesses1
AI Services
When AI recommends a business,
make sure it’s yours
More and more customers are asking ChatGPT, Google AI and tools like them who they should call. They don’t get hundreds of results. They get a handful of recommendations – and usually choose one.
41% of businesses never make that list.2
We help put your business in front of customers wherever they’re searching – from Google to AI-powered search
Get your free audit
50,000+ UK businesses rely on Yell
60 years supporting local businesses
Leads guaranteed – or your money back
BE THE BUSINESS THAT AI RECOMMENDS
Why some businesses get recommended and others don’t
The data is clear. Businesses that AI recommends consistently have more of the things AI trusts.
⭐ More customer reviews Businesses recommended by AI had an average of 133 Google reviews compared with just 11 for businesses that weren’t recommended.3
📍 Stronger local visibility 43% of businesses found by AI appeared in Google’s Local Pack. Only 10% of those not found by AI did.4
📄 More useful website content Businesses recommended by AI had more service, location and information pages – giving AI more to work with.5
🔗 More business listings Businesses found by AI appeared in an average of 13 online directories. Those not found averaged just 5.6
🏆 A stronger online presence overall The businesses AI recommends provide clearer, more consistent information across the web – so AI can trust what it finds.
WHY THIS MATTERS FOR YOUR BUSINESS
AI doesn’t pick the biggest spender. It picks the most trusted.
Imagine two plumbers working in the same town. One has plenty of reviews, a clear website, and accurate business details wherever customers look. The other has an outdated website, a handful of reviews and different information across the web.
When someone asks ChatGPT who they should call, which plumber gets recommended?
It usually isn’t the business spending the most on advertising. It’s the one that’s easiest to trust.
That’s why reviews, accurate information and a strong online presence matter more than ever. And that’s exactly what we help you build.
HOW SEARCH HAS CHANGED
Your customers aren’t Googling like they used to
Say your boiler packs up on a Sunday evening. Are you scrolling through ten pages of search results? Probably not.You’re more likely to ask ChatGPT or Google AI who they recommend and call one of the names that comes back.
More and more customers are doing exactly that.
The businesses that get recommended aren’t the flashiest. They’re the ones with up-to-date details across the web, recent reviews, and a website that makes it obvious what they do and where they cover.
That’s what we build for you – so when someone asks, your name is the one that comes back.
Every week you’re not set up for AI search, a competitor is getting the customers who asked ChatGPT first.
The businesses investing now are becoming the default recommendation. The longer you wait, the harder it is to catch up.
YOUR FREE 30-MINUTE AUDIT
Would your business be one of the names AI recommends?
In 30 minutes, we’ll show you where your business stands across Google and AI search.
We’ll look at your website, reviews, listings and online visibility, then explain what’s working, what’s holding you back and what we’d do to improve it.
- A 50-point marketing MOT
- Practical tips and recommendations you can use straight away
- A free copy of our local digital marketing guide
- Time with a digital marketing expert who knows their stuff
- Your exclusive Lead Guarantee explained
Every week you’re not set up for AI search, a competitor is getting the customers who asked ChatGPT first.
Real businesses. Real results.
Thousands of UK businesses trust us
“Yell has been massive for my business. In just 12 months my business has grown astronomically. I’ve expanded my workforce, strengthened my brand, and become well known across East Lothian.”
Matthew Currie, Owner, Rox Electrical
WANT TO DO A BIT OF READING FIRST?
Download our free guide to getting found in AI search
It covers everything you actually need to know – what’s changed, why it matters for your business, and what to do about it.
- What AI search, AEO and GEO actually mean in plain English
- Why websites, reviews and SEO now need to work together
- Six practical things you can do to get more visible
- Real examples of UK businesses already benefiting
Here’s what we get asked most
If you can’t find what you’re looking for, just call us on 0800 777 445.
How can my business appear in AI search results?
By keeping your website clear and structured, your details consistent across the web, and your reviews strong. Yell builds this into your solution so you’re ready for AI and traditional search.
Why isn’t my business showing up in ChatGPT?
There are several reasons your business may not appear in AI recommendations. Common issues include incomplete business information, inconsistent contact details, limited reviews, weak local visibility or a lack of useful website content. We help strengthen all of these areas so your business is easier for AI tools to understand and recommend.
How do I get my business recommended by ChatGPT?
AI tools look for businesses they can trust. That means having accurate business information, strong customer reviews, clear service information and a consistent online presence. Yell helps improve these signals so your business has a better chance of being recommended when customers ask AI for local services.
What’s the difference between SEO and AI search?
SEO helps you rank in search engines. AI optimisation also prepares your content and business data so AI assistants can understand and recommend you.
Does my business need a website to appear in AI search?
A website isn’t the only signal AI uses, but it is one of the most important. Your website helps AI understand what services you offer, where you operate and why customers choose you. Businesses with clear, informative websites are generally easier for AI to understand and recommend.
Are online reviews important for AI search?
Yes. Reviews help build trust with both customers and AI platforms. Businesses with more reviews and stronger reputations are often easier for AI to recommend because there is more evidence of their experience and customer satisfaction.
Do I need to learn new tools?
No. We manage the tech and optimisation for you, with transparent reporting in one place.
Will AI replace traditional SEO?
No. AI works alongside SEO, not instead of it. A well-optimised website is still essential – it gives AI tools accurate information to understand and recommend your business.
How does AI decide which businesses to show?
AI looks for consistent business information, strong reviews, relevant content and trusted sources. The clearer and more reliable your online presence, the more likely you are to appear in AI recommendations.
Can my business appear in ChatGPT or Google’s AI Overview?
Yes. Yell helps structure your website, listings and reviews so they’re easily read by AI platforms like ChatGPT and Google’s AI Overview – giving your business a better chance to be featured.
What is AEO and do I need to worry about it?
AEO (Answer Engine Optimisation) is the next evolution of SEO. It’s about structuring your content so AI tools and search engines can quickly pull clear answers – increasing your chances of being recommended or quoted in AI results.
Is AI search replacing Google?
No. Most customers still use Google, but more are using AI-powered search and AI assistants to find local businesses. That’s why businesses need to be visible in both traditional search results and AI-generated recommendations. Yell helps you build visibility across both.
Do AI searches help local businesses too?
Absolutely. Many AI tools use location data and local reviews to make recommendations. That’s why local optimisation, consistent listings and strong reviews are more important than ever.
How does Yell keep my business visible as AI changes?
We work directly with platforms like Google and OpenAI, updating your listings and ads automatically as new AI features are introduced – so you stay visible without having to do anything yourself.
Can AI help me get more leads?
AI search can help more customers discover your business, particularly when they ask for recommendations instead of browsing traditional search results. The easier your business is to find, understand and trust online, the more opportunities you have to generate enquiries and leads.
Do I need to use ChatGPT in my business?
No. You don’t need to use AI tools yourself to benefit from AI search. Our job is to help your business become easier for AI platforms to understand and recommend while you focus on running your business.
How long does it take to improve AI visibility?
Like SEO, improving AI visibility takes time. Some improvements, such as updating business information and profiles, can have an impact quickly, while building reviews, content and authority is a longer-term process. We focus on creating strong foundations that support both AI search and traditional search over time.
What if I ignore AI search?
You’ll still appear in some traditional results, but you could miss out on where customers are increasingly searching – inside AI chat tools and AI-powered search results. Optimising now gives you a head start.
- Among direct competitors that target local businesses regardless of industry (MBrain, 2023) ↩︎
- Insites, The AI Visibility Report, 2026 ↩︎
- Insites, The AI Visibility Report, 2026 ↩︎
- Insites, The AI Visibility Report, 2026 ↩︎
- Insites, The AI Visibility Report, 2026 ↩︎
- Insites, The AI Visibility Report, 2026 ↩︎
- Among direct competitors that target local businesses regardless of industry (MBrain, 2023) ↩︎
- Insites, The AI Visibility Report, 2026 ↩︎
- Insites, The AI Visibility Report, 2026 ↩︎
- Yell internal stats, 2026 ↩︎