Amping up results: How Heath The Electrician got booked 2 months ahead
Business: Heath The Electrician
Industry: Electrician
Location: Elgin, Scotland
Services: Amplify Solution (Website – Online Presence – Dedicated Account Manager)
RESULTS IN 18 MONTHS WITH YELL
📅 BOOKED UP 2 MONTHS IN ADVANCE
🤑 20% INCREASE IN TURNOVER
📈 CONSISTENT, PREDICTABLE PIPELINE OF ENQUIRIES
🌍 ATTRACTING CUSTOMERS FROM A WIDER AREA
💻 STRONGER PROFESSIONAL IMAGE ONLINE
💸 £3.26 RETURN FOR EVERY £1 SPENT
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The challenge
Since launching in 2021, Heath The Electrician has been helping homeowners across Elgin keep their homes safe and running smoothly, offering a full range of domestic electrical services.
Like many tradespeople, Heath had built a steady flow of work through word of mouth, Facebook and Google – but as competition increased, it became harder to stand out and secure work consistently. With his diary only filled a few weeks ahead, there was a clear need to generate more predictable demand and present a more professional image online.
Heath says, “When I started my business, I set up Facebook and Google Business pages and relied on those for my work. It kept me busy a few weeks in advance, but I wanted to be booked one to two months ahead by bringing in new customers. I also wanted a professional website to properly showcase my work and services.”
The goal was clear: increase visibility, attract a wider pool of customers, and secure a stronger pipeline of consistent, high-quality enquiries.
“The holistic approach to increasing my brand awareness has worked. My listing position on search engines, the Yell directory listing, the website and my new van signage are all working together to attract new customers and bring old customers back. I love the website, which has proved very popular with my customers. Since I’ve had Amplify, I’ve seen a 20% increase in turnover, compared to the previous year.”
thEir solution
How we helped
Account manager John Toner worked closely with Heath to implement Yell’s Amplify solution, building a strong online presence that increased both visibility and credibility.
- 📍 Improved online presence across Google & AI search results
- 🌐 A professionally built website built to attract & convert ready-to-buy customers
- ⭐ Easy reviews management to build trust and strengthen reputation
- 🤝 Ongoing support from a dedicated account management, with regular reviews and proactive advice (hi, John!)
The focus was simple but powerful – making sure Heath could be easily found, quickly trusted, and confidently chosen when local customers needed electrical work.
Heath says, “John has been amazing. From the initial enquiry, he answered all my questions and walked me through every step. Monthly meetings have been invaluable, helping me understand the analytics and providing encouragement and advice on how to improve and get the best out of the programme.”
results & improvements
In just 18 months, Heath The Electrician turned his online presence into a consistent pipeline of high-quality enquiries – booking work two months in advance, increasing turnover by 20%, and achieving a £3.26 return for every £1 invested.
📊 3,000+ LOCAL PEOPLE REACHED
🤑 20% INCREASE IN TURNOVER COMPARED TO THE PREVIOUS YEAR
📲 170 NEW LEADS GENERATED
🔁 OVER 226% RETURN ON INVESTMENT
💸 FOR EVERY £1 SPENT, £3.26 RETURNED
⭐ RATED 5-STAR ON YELL
💻 NOW VISIBLE ON 50+ MAJOR PLATFORMS
🤖 IMPROVED VISIBILITY ACROSS GOOGLE & AI SEARCH
Heath concludes, “The results have been amazing – I’ve seen a clear increase in enquiries, sales and profit. My diary is now booked up two months in advance, and I’m attracting customers from a wider area – including householders, other trades and local businesses.”
What their account manager says…
“It has been an absolute pleasure working with Heath over the past eighteen months. I always look forward to our monthly meetings – Heath is a very interesting chap and it’s been fantastic to see the results he’s achieved and how the business is helping him reach his work and life goals.”
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Ready to generate more local enquiries and stay booked weeks in advance?
By partnering with Yell, Heath The Electrician turned his online presence into a consistent pipeline of high-quality enquiries – booking work two months in advance, increasing turnover by 20%, and generating a £3.26 return for every £1 spent.
Book your free marketing audit today and start building a reliable pipeline of local enquiries.
- 50-point marketing MOT
- Tips, advice, and recommendations
- Free copy of our local digital marketing eguide
- Personal Q&A with an expert