From Clicks to Customers

A Beginner’s Guide to Online Reviews for Local Businesses

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What you’ll learn

Major review sites and how to manage your online reputation across each of them
The right way to request reviews from your customers — and how to embed this into your day-to-day operations
How and why online reviews have grown in importance
How to respond to both positive and negative reviews
How to use your reviews across your website and other marketing activities.