About the customer
Name: North East Fencing Ltd
Industry: Garden & fencing services
Location: Ashington, Northumberland
Goal: Increase local awareness and drive more leads
background
The challenge
When Liam Lees launched North East Fencing Ltd in 2021, he was full of excitement but unsure how to get the word out about his business.
As he puts it: “I was looking for advertising but didn’t really know what to do. I had a very limited budget but needed to make something work. From the start, I was sceptical about Yell due to the negative reviews, but after meeting David [Canham, account manager] in person and learning what Yell could offer, I decided to take a chance. I was very nervous as the amount of money was significant but ultimately, I decided to trust Yell – and I’m glad I did!”
“I like the way that each time I’ve tweaked or increased my order, David and I sat down in person without any pressure, discussing what would work best for my business. I appreciate his hands-on approach. I’ve even asked for David to keep managing my account because he treats my reputation as seriously as his own. David and Yell have had a real, tangible effect on my business, and I thank them for that.”
THEIR SOLUTION
How we helped
Initially, Liam signed on for a 6‑months of marketing with Yell, including a website and paid ads campaign. Once he saw promising results, he gradually increased his spend, upgraded his website, and let Yell manage his social ads to drive better return on investment.
In May 2024, as Liam focused on securing more fencing jobs, David recommended a tailored Accelerate digital marketing solution.
results & improvements
In just a year, North East Fencing Ltd has transformed its business with Yell’s marketing.
📈 Turnover growth: From ~£30k pre-Yell to ~£90k in 2023 to £180k in 2024, driven by higher-quality local leads.
⏳ More jobs, less travel: Leads now come from nearby areas, meaning less time on the road and more time earning.
✅ 105+ total leads generated
💰 A whopping 6x increase in turnover to £180k
📍 439,660+ local people reached
👀 14,380+ marketing engagements
Since launching Accelerate nine months ago, results have surged:
📞 70+ leads in 9 months – averaging 8 per month (or 2 per week!)
🚀 417,500+ local people reached (a massive jump from 39,100 last year)
📈 12,150+ engagements (more than double last year’s 5,100)
Liam sums it up: “Before Yell, my turnover was ~£30k with low margins. In 2023, it hit ~£90k, and in 2024 I’m on track for ~£180k – with the big difference being very good margins due to quality leads of the type of work I’m looking for, in my local areas, meaning a serious reduction in travel/down time between jobs.”
“It’s incredibly satisfying to see Liam’s business grow to full-time success and a 6x income increase over the past 2 years. I’m proud of our journey together and remain committed to his success – I’ve even helped him recruit a promising apprentice who is already on track to become a fantastic fencing specialist.”
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