Smart imagery = stronger websites. Here are a few simple tricks of the design trade that make images work harder.
Types of images that work
- Finished work at its best – high-quality finished work showcases what your business can deliver. Carefully chosen stock photography can be used if you don’t have your own examples.
- Lifestyle images – images of people in relatable situations evoke emotion and say: “this could be you.” Lifestyle images that resonate with your target audience are a simple way to make your site more engaging.
- Professionals at work – clean, realistic imagery of professionals with the right tools, in the right environment.
Copy and imagery working together
The words and images on a page should tell the same story. When they work together, it’s easier for users to understand and engage with the message. If the copy says “secure and precise lock installation” but the image shows an open door with a flimsy lock, it doesn’t work. At that point, the image is doing more harm than good.
The power of focal points
Where possible, the focal point of an image should be visible and work with the content. Want to know a secret? If the subject of the image is looking towards a call to action, the user’s eye will naturally follow their gaze, right to the important content!
Engaging hero images & overlays
Even the most stunning image won’t work if the H1 and intro text are hard to read. That’s why designers use overlays or dim the image to keep the text clear and legible. Clever image selection = stronger websites = happier customers!
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