We've been connecting buyers and sellers for 50 years
Meet our senior management team
Chief Executive Officer
Richard joined Yell in 2011 and has led the business to become a leading provider of marketing services to SMEs in the UK. He has extensive knowledge of the IT & telecoms sectors, and building successful consumer and B2B organisations. Before joining Yell, Richard worked in senior roles at businesses including NEC, Orange & Hewlett Packard.
Chief Financial Officer
Tom is responsible for all financial aspects under-pinning Yell’s growth as a digital marketing provider in the UK. Prior to joining Yell in 2012 he held senior finance positions at tech businesses including Vodafone Group, most recently as CFO of Vodafone in Romania. Tom is a qualified Chartered Accountant with an MBA from Manchester Business School.
Chief Digital Officer
Caroline is responsible for developing the Yell digital product suite. Her core belief is that every UK SME should have an online presence and that a partnership with Yell will reduce the time and complexity involved in achieving this. A real digital native, Caroline has over 15 years’ experience consulting to companies such as Microsoft and European Directories.
Stuart joined Yell in 1999 and has gained diverse experience across functions including Technology, Marketing and Change Management. As Operations Director he is responsible for all aspects of digital marketing production and service support. Stuart is passionate about the end-to-end experience Yell provides its customers.
Mark has been with Yell for over 10 years and is currently leading the transformation of the Yell brand to be recognised as one of the largest digital brands in the UK. Passionate about delivering great customer experience, he is also an industry expert in using insight and data to truly engage customers at every interaction.
Field Sales Director
Jim joined Yell in 2000, with an initial focus on key accounts. As Field Sales Director Jim is responsible for transforming our field sales into the UK’s ‘best in class’ team of digital solutions advisors, trusted by businesses to manage their online presence. Jim’s early career was at ICI developing partnerships with Europe’s largest Motor Manufacturers and Insurers.
Dee joined Yell’s telesales team in 2005 with success in a variety of roles. As Telesales Director he is responsible for transforming the telesales team into a high performing team providing expert, trusted support and advice to SMEs on all aspects of Yell’s digital marketing solutions. Before Yell Dee gained extensive B2B telesales experience in the tech and financial services industries.
Nikki is HR Director at Yell looking after our people strategy. Her team looks after hiring and training as well as ensuring we continue to make Yell a great place to work. Nikki has worked in HR for over 15 years and is CIPD qualified at the most senior level. She has a MBA from Henley and currently studying for a Diploma in Digital Leadership.
Fiona is responsible for Yell's extensive programme of change. She has over 25 years of management experience in a variety of roles from Technology to Marketing, with extensive expertise in leading the delivery of multi-functional programmes. Fiona holds a BSc (Hons) degree in Maths with Physics from the University of Southampton.
UK Chief Legal Counsel
Paul is responsible for developing the legal strategy for and providing ownership of all legal and regulatory matters in the UK. Prior to joining Yell in 2009 Paul spent time working in Royal Mail’s legal team as well as working for law firms. He trained and worked at Beachcrofts in London as a solicitor in the commercial team.