Meet Laura
Specialism: Senior Copywriter
Our teams optimise your solution for maximum return on investment
meet laura
Yell Business digital marketing expert
“I’ve been part of the Yell family for around 7 years, joining as an Onboarding agent, before transitioning to Quality Assurance and finally, Copywriting, where I’ve been promoted to Senior. I’ve always had a passion for the written word and draw on this in my day-to-day to create engaging website content that speaks to the target audience and answers their questions before they’ve been asked.
I believe great copy starts by stepping into the shoes of the end user, considering the circumstances that led to their query and drawing on these to create valuable copy that resonates. Right now, my focus is on AI, and how we can leverage modern tools to assist and enhance marketing content generation.”
meet laura
Hear about Laura’s work
“The customer wished to use their existing content – taken from their former Yell site – which, having been iterated over time, was in a pretty good place. With this in mind, I focussed on adding value, filling content gaps and optimising for target users in the Newcastle area.
With some slight edits, we’ve managed to shine a brighter light on the customer’s incredible packages and better sell the benefits of their products for events across the region.”
meet laura
Yell Business digital marketing expert
“Writing doesn’t stop at work, though – I’m currently studying with the OU towards a degree in Creative Writing and English Language, and I’ve recently begun writing my first novel! It just so happens that my best ideas come to me when in a hot climate near the sea – it’s a good job I love traveling so much!”
why choose yell business
Partner with us
to achieve your goals
We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.
Don’t just take it from us – in the UK, we’re No. 1 for managed digital advertising for local businesses among direct competitors.*
Here’s why businesses like yours trust us with their marketing:
SMOOTH ONBOARDING & ONGOING SUPPORT
POWERED BY TOP TECHNOLOGY & SPECIALISTS
HELP & ADVICE WHENEVER YOU NEED IT
24/7 PERFORMANCE ANALYTICS DASHBOARD
As a partner of Meta and Microsoft, and one of the UK’s top Google partners**, we know how to help your business succeed.
*those that target local businesses regardless of industry (MBrain 2023) **Google, 2024
from yellow pages to yell
A Brief History
1966
General Post Office first publishes a classified section called Yellow Pages in the Brighton telephone directory.
from yellow pages to yell
A Brief History
1973
Yellow Pages directories are rolled out nationally.
from yellow pages to yell
A Brief History
1987
Yell begins its digital offering with Electronic Yellow Pages.
from yellow pages to yell
A Brief History
1996
The first iteration of the Yell.com online business directory launches.
from yellow pages to yell
A Brief History
1998
Websites are added to Yell’s product portfolio.
from yellow pages to yell
A Brief History
2009
PPC & video creation are added to Yell’s digital advertising services.
from yellow pages to yell
A Brief History
2010
Reviews on Yell.com launches.
from yellow pages to yell
A Brief History
2014
Yell websites are mobile adaptive.
from yellow pages to yell
A Brief History
2016
Yell launches Facebook Social advertising, with Custom websites and SEO added to Yell’s Agency offering.
from yellow pages to yell
A Brief History
2017
Yell announce the end of the printed Yellow Pages directory.
from yellow pages to yell
A Brief History
2018
A series of Yell.com roadshows across the country mark the final deliveries of the Yellow Pages.
from yellow pages to yell
A Brief History
2019
The final edition of Yellow Pages is delivered in Brighton, with a photocall featuring James Nesbitt who starred in the original Yell.com TV ads.
from yellow pages to yell
A Brief History
2020
Yell launches its ‘Set for Success’ digital strategy and introduces its new chatbot Hartley.
from yellow pages to yell
A Brief History
2021
Yell forms a partnership with Wix to enhance its range and depth of web marketing services.
FREE, NO OBLIGATION AUDIT & ADVICE CALL
Get your free 30 min
audit & advice session
You’ve got so much insight to gain into your business, and nothing to lose! Fill in the short form and a friendly member of our team will call you back within 1 business day.
By submitting this form, you will be sharing your contact details with Yell Limited. We will call you in accordance with our privacy policy.
Claim your FREE, no obligation call with a digital expert to find out how to get the leads you really want. Here’s what you get:
- 50-point audit of your online presence & reputation (like a digital MOT!)
- Recommendations, advice & tips to improve your marketing
- Copy of ‘Local Digital Marketing for Beginners’ eGuide
- Business profile on Yell, Apple Maps, Microsoft Bing, Amazon Alexa
- App to request reviews, manage details, create invoices & more
- Time for any questions