The Basics of Pay-Per-Click (PPC) Advertising

Digital advertising is big business and at the centre of it is prominence on Search Engines like Google.

Whether you've run a Google campaign for your business before or not, it can be tricky to set up and manage ads which return consistent, positive value. Even large corporate outfits can struggle to keep up with enhancements, and changes to algorithms.

Download our guide to learn the essentials, such as how to:

 Identify which of your products and services are suitable for advertising

 Discover the keywords people are using when searching for businesses like yours

 Craft an impactful advert which speaks to your audience

 Optimise your website landing pages for conversion

 Combine PPC with other types of advertising to maximise results