The Basics of Pay-Per-Click (PPC) Advertising
Get actionable tips to optimise your search engine advertising and to drive more traffic
Download our guide to find out how to get started with advertising on Google and Bing.
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Digital advertising is big business and at the centre of it is prominence on Search Engines like Google.
Whether you've run a Google campaign for your business before or not, it can be tricky to set up and manage ads which return consistent, positive value. Even large corporate outfits can struggle to keep up with enhancements, and changes to algorithms.
Download our guide to learn the essentials, such as how to:
Identify which of your products and services are suitable for advertising
Discover the keywords people are using when searching for businesses like yours
Craft an impactful advert which speaks to your audience
Optimise your website landing pages for conversion
Combine PPC with other types of advertising to maximise results