Digital Marketing for Beauty Salons

Even with an attractive and accessible website, you may still struggle to bring traffic to your site – this is where Search Engine Optimisation (SEO) comes in.

In the same way that a facial or massage can revitalise your skin, SEO can give your website the boost it needs to reach its full potential. It’s considered to be one of the key digital marketing tools in driving traffic to your website and increasing your salon’s visibility online. With Yell’s SEO packages, our experts will increase visibility on the first page of search engine results when potential customers search for beauty services in your area. By optimising your site with relevant keywords and phrases, shaping content in the right way, and ensuring the technical setup of your site is sound, we can position your salon as a trusted source of information, improve its ranking in search engines and, in turn, drive more appointments and revenue for your salon. In a crowded market, SEO can make sure your salon stands out from the competition and targets customers who are specifically searching for the services you offer.

PPC is a powerful tool that can help you reach a wider audience, increase traffic to your website, and drive more bookings for your salon.

While SEO can take time to show results, PPC can provide instant visibility and traffic for your business. Your ads will appear at the top of search engine results pages, giving you immediate exposure to potential customers. Yell’s PPC services offer a cost-effective way to advertise your salon – your ads will only cost you money when someone clicks on them, meaning you’re not wasting your budget on people who aren’t interested in your services. We’ll identify your ideal audiences based on factors such as location, demographics, and interest, so your ads will reach the right people for your salon as they search for relevant queries online. We’ll also work hard to shape the ad copy, style, and design so it reflects your business and brand as well as appealing to your target audience. One of the benefits of PPC advertising over traditional offline advertising is that the results are easily measurable. Our experts will continually track the performance of your campaigns and adjust them as needed to improve ad performance and maximise your success.

With social media advertising, you can reach a specific target audience based on demographics, interests, and behaviours in social media platform like Facebook and Instagram. 

This means potential clients who are most likely to be interested in booking an appointment at your salon see your ads. Yell’s social media advertising services form part of our Smart Performance package, working alongside search and display advertising to build brand awareness for your salon in a cost and time-effective way. By investing in social media advertising, you can also build brand awareness for your salon. Even if someone doesn’t click on your ad or book an appointment right away, they may remember your salon when they need a beauty treatment in the future. Not only will social advertising help to increase your brand visibility, improve customer engagement, and reach a wider audience, but you can also benefit from measurable, real-time results so we can adjust your strategies to drive maximum value.

As a beauty salon owner, you know that your business’ reputation is everything.

But have you considered how your online reputation could be impacting your business? Think of online reputation management as a first impression. When potential clients search for your salon online, they form an impression of your business based on what they see. If they’re unable to find your business on key industry directories, or can’t find any reviews for your salon, they may be hesitant to book an appointment. On the other hand, if they discover up-to-date information, positive reviews, and engaged responses from the salon, they’ll be more likely to make a booking and become a loyal customer. Yell’s online reputation management services mean you’ll be able to monitor and respond to reviews across a selection of listing publishers including Yell, Google, Facebook, Trust Pilot, Tripadvisor and more – all from a centralised review management tool. We’ll also create listings for your salon across a network of over a network of relevant websites and directories, so potential clients can find your key business and contact information where they search for your services online. This network includes up to 50 major platforms including Yell, Google, Facebook, Instagram, Nextdoor, Waze, Apple Maps, Amazon Alexa, Microsoft Bing, and so many more. You’ll also have the option to link your social networks and Google Business Profile information into one social posting management dashboard, so you can easily post across all your channels and engage with your customers. Not only will these tools enable you to attract new clients by securing positive reviews, but they’ll also help you retain existing ones. By overseeing quick responses to reviews and queries on your social channels, you’ll be able to show your clients that you value their feedback and their business.