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Digital Marketing for Beauty Salons

Discover how Yell’s PPC, social advertising, video, website design, reputation management packages & SEO, can help your beauty business thrive online.

Here at Yell, we offer a range of packages to help your beauty business outperform your competitors online, so you can focus on providing your customers with a high level of service offline

To start with, having a well-designed, accessible website is essential. We can create an attractive, on-brand online space that showcases your team, services, and expertise, as well as a secure and intuitive platform for your customers to book appointments.

Our website packages also come with ongoing support, so your site is always up-to-date and working well.

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our solutions

We’ll help you choose a solution and tailor it to your budget & needs


“I want to be found online, apply for customer jobs & build credibility”


“I want a strong online presence and a professional, conversion-focused website”


“I want to reach ready-to-buy customers across multiple platforms and drive leads to my business”


We make sure your business can be found across these major online platforms


Why work with Yell rather than doing digital marketing yourself?


The team at Yell has years of experience in all areas of digital marketing and we can use our industry knowledge and expertise to increase leads and revenue for your beauty salon. We have access to cutting-edge tools, technology, and platforms to maximise the performance of your campaigns and strategies, and we can use data-driven insights to measure and improve results.

PPC (Pay-Per-Click) advertising allows beauty salons to target specific demographics, geographic locations, and keywords with ads in spaces like search engines, social networks, and editorial sites. This means you know that your ads are reaching the right audiences in the areas of the web they spend the most time on. As soon as your ads go live you can start generating traffic, making this a fast and effective way to boost bookings and raise brand awareness. Results are also completely measurable, so you can track the success of each campaign and adjust if necessary.

A positive online reputation is valuable for most businesses, beauty salons included. Positive online reviews provide social proof of the quality of your services and can help potential clients decide whether to make an appointment with you instead of a competitor. They’re a great way to build trust and secure useful customer feedback. Positive reviews also offer the benefit of improved search rankings, and local search optimisation and are a useful marketing tool to attract and retain new customers.

SEO, or search engine optimization, is the process of optimising your website to rank higher in search engine results pages, such as Google or Bing. When someone searches for “beauty salon near me” or “nail extensions in [your city]”, you want your website to appear at the top of the search results, so potential customers can easily find you.

Good SEO practices also help to create a better user experience for your website visitors. By optimising your website’s structure, content, and design, you can make it easier for people to find the information they need and navigate your site. This can lead to longer visits, more engagement, and increased business for your beauty salon.

SEO involves a combination of tasks like researching and identifying relevant keywords, creating high-quality content, optimising your site’s structure and code, and building links from other reputable websites.

There are plenty of potential pitfalls you could make when optimising your beauty salon’s website with SEO in mind. Some of the most common mistakes include:

  • Overusing keywords: While optimising your site for the right keywords is important, ‘keyword stuffing’ can come across as spammy and search engines and readers will view your site as untrustworthy.
  • Neglecting user experience: A cluttered, slow-loading website with confusing navigation can turn potential clients away.
  • Ignoring mobile optimisation: With more and more people accessing websites on their phones and tablets, it’s important to ensure your website functions just as well on a smaller screen.
  • Not utilising local SEO: Particularly for beauty salons, local search optimisation is vital – this means including your location and contact info on your website, creating a Google My Business listing, and getting listed in local directories.
  • Thinking it’s a ‘one and done’ process: SEO is an ongoing marketing strategy, and you should be constantly monitoring metrics like traffic, bounce rate, and impressions to understand which are driving success and which may need a different approach.

By optimising the structure and content of your website with search engine performance in mind, our experienced SEO experts can help you gain more visibility online and drive more potential clients to your site. We can also use a local search approach, to ensure your website is more visible to customers in your geographic region. Pay-per-click (PPC) campaigns are another effective way to reach potential customers. By investing in targeted PPC ads, your business can appear in the most visible areas of search engine results pages, and you can direct the right people to your website based on their location, interests, and demographics. Our team of PPC experts can create custom campaigns that match the needs of your business, as well as provide you with detailed analytics and insights into the performance of your campaigns. Creating professional and stylish videos to highlight the quality of your treatments and the expertise of your team is also a great way to capture and hold your viewers’ attention. We can work with you to create a range of quality, bespoke videos using a range of styles and tools, from filming and editing to animation and voice-overs. Advertising on social media is a cost and time-effective way to engage with customers, boost visibility, and reach a wider audience in spaces like Instagram and Facebook. The experts here at Yell can help you create targeted campaigns and provide measurable, real-time results so we can continually adjust our approach and use your budget in the best way possible.

why choose yell business

Partner with us
to achieve your goals

We create and manage powerful solutions that help you capture attention, drive leads and maximise ROI.

Don’t just take it from us – we’ve been named no.1 for managed digital advertising for local businesses in the UK!*

Here’s why businesses like yours trust us with their marketing:





As a partner of Meta and Microsoft, as well as one of the UK’s top Google partners, we know how to level up your marketing and help your business succeed.

*We’re number 1 among direct competitors (those that target local businesses regardless of the customer’s industry)

Don’t just take it from us

Successfully championing local business
since 1966

Over the years, hundreds of thousands of businesses have trusted Yell with their marketing. In fact, some of our clients have been with us for over 30 years!

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Sinox Glass Solutions

Giles Parris, owner of Sinox Glass Solutions talks about how working with the experts at Yell has turned around their online visibility and lead generation via their Accelerate Solution enabling them to reach ready-to-buy customers across multiple platforms.

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