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Successfully championing local business
since 1966

Over the years, hundreds of thousands of businesses have trusted Yell with their marketing. In fact, some of our clients have been with us for over 30 years!

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Luke Shephard Funeral Directors

Luke Shephard owner of Luke Shephard Funeral Directors talks about how Yell’s Amplify Solution has been crucial in enabling his business to grow. Having everything in one place in Yell’s app has been great making it very simple to manage his advertising and request lots of reviews.

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Sinox Glass Solutions

Giles Parris, owner of Sinox Glass Solutions talks about how working with the experts at Yell has turned around their online visibility and lead generation via their Accelerate Solution enabling them to reach ready-to-buy customers across multiple platforms.

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“I want to be found online, apply for customer jobs & build credibility”


“I want a strong online presence and a professional, conversion-focused website”


“I want to reach ready-to-buy customers across multiple platforms and drive leads to my business”


How can I measure the success of digital marketing efforts for my cleaning business?


Benchmarking your starting point and keeping track of the performance of your site is one of the main ways to understand whether your digital marketing efforts are successful. This is usually done using a range of tools to monitor:

  • Website traffic: the number of visitors to your website.
  • Conversion rates: how many visitors then go on to book or purchase.
  • Lead generation: how many people get in touch to express interest.
  • ROI (Return on Investment): how much value your marketing efforts are driving when compared to the cost of executing them.
  • Social media engagement: the number of interactions your profiles and posts get on social networks, usually in the form of likes, shares, comments, and followers.
  • Keyword rankings: the number of keywords your site is ranking for in search engines, and the position they’re ranking in.
  • Ad performance: the efficiency and effectiveness of your PPC campaigns, including click-through rates, conversion rates, and cost-per-click.

If your cleaning business only works within a specific location – say you only cover a certain town, city, or county – then it can be a waste of your digital marketing efforts to spend your budget or time appealing to an audience across the whole country. There’s no reason for lots of people in Cumbria to be heading to your website if you only operate in Kent. Local SEO involves optimising your site for keywords that are specific to your geographic restrictions if they apply. If you’re based in Cornwall, for example, it would be beneficial to ensure you’re featuring keywords relating to major cities within the area, as well as the wider county. This means that you stand a better chance of ranking in search engines for these terms, or to users searching from these locations, so the traffic you’re driving to your site is more relevant and therefore more likely to convert.

There is no set amount of time that it will take for you to see SEO success because there are several factors that can affect performance speed. For example – how authoritative is your site already, how much competition is there for the keywords you’re targeting, and how much time and effort are you able to put into the work being done? It’s unlikely you’ll see any results in the first weeks, and it can often take several months to see any significant results from your SEO work. However, by continuing with the approach, you should see steady increases in your performance over time.

Unlike SEO, PPC can produce results almost immediately, which is why many digital marketing strategies involve both of these approaches. Within a few hours of launching a PPC campaign, your ads can start appearing in front of your target audience and can start driving clicks and bookings. When it comes to ROI (Return on Investment) however, it may take a while longer to see significant returns. For some businesses, this could be as little as a few days or weeks, while for others this could take months, depending on how your business works.

The team at Yell has years of experience in all areas of digital marketing and we can use our industry knowledge and expertise to help increase leads and revenue for your cleaning company. We have access to cutting-edge tools, technology, and platforms to maximise the performance of your campaigns and strategies, and we can use data-driven insights to measure and improve results.

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