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Successfully championing local business
since 1966

Over the years, hundreds of thousands of businesses have trusted Yell with their marketing. In fact, some of our clients have been with us for over 30 years!

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Luke Shephard Funeral Directors

Luke Shephard owner of Luke Shephard Funeral Directors talks about how Yell’s Amplify Solution has been crucial in enabling his business to grow. Having everything in one place in Yell’s app has been great making it very simple to manage his advertising and request lots of reviews.

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Sinox Glass Solutions

Giles Parris, owner of Sinox Glass Solutions talks about how working with the experts at Yell has turned around their online visibility and lead generation via their Accelerate Solution enabling them to reach ready-to-buy customers across multiple platforms.

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“I want to be found online, apply for customer jobs & build credibility”


“I want a strong online presence and a professional, conversion-focused website”


“I want to reach ready-to-buy customers across multiple platforms and drive leads to my business”


What is SEO content?


SEO content refers to the text on a website or webpage that is created to enhance its ranking and visibility on search engine results pages (SERPs). The purpose of SEO content is often to target specific keywords and phrases that people are searching for, to attract more relevant traffic to a website. For instance, in the dentist and orthodontist industry, this could take the form of a blog post discussing the significance of good oral health, or providing information on specific treatments like dental implants. By consistently producing fresh, relevant content related to your business, you signal to search engines that your website is a credible source of information for these topics.

Likely, your surgery will only appeal to potential clients within a specific area, so there’s no need to spend time and money marketing to people outside your geographic location.

Local SEO is the process of optimising your online presence to attract more business from local customers. For a dentist or orthodontist surgery, local SEO has the benefit of increasing visibility in local search results, making it easier for potential patients to find your practice when searching for dental services in the area.

This can be achieved through tactics such as claiming and verifying your Google My Business listing, optimising your website for local keywords, and acquiring local citations and reviews. By boosting your rankings for relevant locations, you’ll be more likely to drive qualified traffic with a higher chance of leading to an appointment booking.

For a PPC ad to be successful, it will ideally link through to a relevant page that’s related to the content of the advert – it’s more likely to appeal to your reader and convert to an appointment if it offers a seamless experience. As such, PPC experts like the team here at Yell will make sure that the page is targeted to the right demographic, with clear calls-to-action and propositions. We’ll ensure images and text are used in the right way to engage with the reader and encourage them to convert. We can then use analytics tools to track the performance of your landing pages and continually test and optimise different elements to see what works best.

Lead generation involves attracting potential customers and capturing their contact information. This could come in the shape of a website contact form, a phone call to your dental practice, or a query via social media. These individuals, referred to as leads, have expressed interest in your services and have the potential to become customers. In digital marketing, leads can be generated through searches on search engines or clicks on PPC ads that direct users to your website.

The team at Yell has years of experience in all areas of digital marketing and we can use our industry knowledge and expertise to help increase leads and revenue for your dentistry business. We have access to cutting-edge tools, technology, and platforms to maximise the performance of your campaigns and strategies, and we can use data-driven insights to measure and improve results.

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