Digital Marketing for Dentists and Orthodontists

PPC (also referred to as Pay-Per-Click or Paid Search) offers more ways of reaching your potential customers as they search online, by showing them tailored, targeted ads.
By defining the demographics, location, and interests of your potential clients, we can ensure your business is appearing for them as paid ads on Google and Bing. Say, for example, your surgery is based in London and someone from that area searches for a top-level term like ‘dentist surgery’, we could ensure ads for your business are appearing to them in the ad spaces for this query, even if you don’t rank organically at the top of Google. Unlike SEO, which can take time to see results, your ads can begin to drive clicks and leads within minutes of going live, so you could start seeing a boost in traffic straight away. We’ll also provide detailed analytics and insights, so we can measure and track the performance of your campaigns and continually adjust them to drive maximum value for your budget.

While well-written, optimised onsite copy is key for performing well in SEO, having expertly crafted marketing videos for your dental business is an excellent way of showcasing your team, services, surgery, and ethos. It gives you the chance to speak directly to your audience and visually enhance your messaging.
Yell’s video experts will work closely with you to plan and film footage that reflects your business and shows off your skills. There are also options for animation and voice-over – both of which can help to add creative flair – and even drone footage to highlight your location and surroundings. Once we’ve edited together the final piece, the video will be yours to share on your social networks, website, and marketing – this can then be used to boost your SEO, paid advertising, and more.

While Google is the most visited site in the world, Facebook is the most searched-for word in Google, which shows just how much impact social media has.
While you may not have time to regularly maintain a social media presence for your dentist or orthodontist surgery, Yell’s social media services will help keep you visible and engaged in these spaces. We’ll oversee the placement of bespoke, crafted ads that will be shown to a targeted audience based on their interests, behaviours, demographic, and location. This means your surgery and services will have boosted visibility and engagement, driving more value from increased traffic. Yell’s social media team will then report back with measurable results so we can continue to adjust your social media campaigns, meaning you can be sure you’re getting as much value from your ads as possible.

Marketing your business is a continual loop – you outreach to potential customers, book appointments, provide a service, and then hope your happy clients will spread the word about your surgery.
And there’s no denying the value of online reviews; they can be the difference between a customer booking with you or a competitor. With our online reputation management services, you’ll have access to a specialised online portal that consolidates your online reviews, making it easier for you to monitor and respond to client feedback. These reviews will then help to draw in new clients, boost your reputation, and ensure you stand out from your competitors. We also offer a social posting management system, so you can link your social networks into one easily accessible place making it quick and easy for you to manage conversations and respond to your customers. Plus, with our listings management service, we can create entries for your surgery across a network of websites and directories. This will ensure your key contact information can be easily found by your customers, with all details synced from your Yell Business Profile so you know they’re correct and up to date.

As the most visited site in the world, it’s no surprise that a strong presence on Google is a key approach to most digital marketing strategies.
SEO (Search Engine Optimisation) focuses on helping your website rank higher in search engines like Google when users search for dentist or orthodontist services like yours. The higher your site appears on the search engine results pages (SERPs), the more likely the user is to click through to your site, as you sit higher and more visibly than your competitors. The SEO experts here at Yell will audit your website and feed back their findings with a detailed performance report. Off the back of this, and based on your offerings, they’ll complete a Google Search Console audit to find the best keywords to target on your site. We’ll factor in the specifics of your surgery, like location, treatments, and availability to ensure you’re visible in the right places for relevant terms. With some careful, targeted optimisation and ongoing support from our SEO team, your site will see a boosted performance in search engines and higher traffic numbers.