Digital Marketing for Estate Agents

Estate agents understand the importance of reaching the right audience to promote properties and services.
One way to achieve this is through Pay-Per-Click (PPC or Paid Search) advertising. By investing in PPC, you can ensure that your ads appear in key, highly visible areas of search engine results pages (SERPs) when potential customers search for keywords related to your business on sites like Google and Bing. The Paid Search experts here at Yell specialise in creating targeted PPC campaigns, tailored to meet the unique needs of businesses, including estate agents. We start by gaining a thorough understanding of your desired audience, including their age, income, location, and interests so we can serve them ads that are relevant and compelling while driving traffic to your website. More traffic will mean more leads generated for your business. But that’s just the beginning. With our PPC packages, you’ll also receive detailed analytics and insights into the performance of your campaigns. We use this data to measure the success of your ads, track user behaviour, and adjust our approach to make sure that your budget is being spent in the most effective way possible. Our team will also work with you to continually refine your ad targeting and messaging, so we can be confident you’re reaching the right people with the right message at the right time. In short, PPC can be a game-changer for estate agents looking to expand their reach and generate more leads. With our expert guidance and data-driven approach, you can be sure that your investment in PPC will yield results that make a real difference for your business.

While images and text tell their own story, professionally shot videos are a highly engaging way to capture and hold your viewers’ attention.
In the competitive real estate industry, video is not only an effective way to showcase properties in an immersive way, but you can demonstrate your expertise as an authority in your field. With our range of video packages, we can work closely with you to capture your brand, team, and properties in a way that reflects your skills and proficiency. You can choose from a range of styles and tools, with options like filming, editing, animation, voiceovers, and even drone footage for capturing fantastic overhead shots of homes and gardens.

Maintaining a presence on social networks is an effective way to share properties, promote your services, and build an online reputation.
It can, however, also be time-consuming, taking you away from the focus of your day-to-day work. By advertising on social media platforms like Facebook and Instagram, you can create targeted advertising campaigns that reach specific demographics, interests, behaviours, and locations. This means, as an estate agent, you can advertise services to potential clients who are most likely to be interested in buying, selling, or renting in your area, within the social networks they’re using. Our social media services offer a cost and time-effective way to engage with your customers, boost your visibility to your audience, and establish yourself as a trusted authority. This can then lead to increased traffic to your site, more eyeballs on your properties, and more credibility for your business. Not only will social advertising help to increase your brand visibility, improve customer engagement, and reach a wider audience, but you can also benefit from measurable, real-time results so we can adjust your strategies to drive maximum value.

For potential clients considering estate agents, online reviews have become an essential decision-making tool.
While traditional word-of-mouth recommendations used to be the go-to source for evaluating an agent’s credibility, now customers are turning to social media and review sites to assess an agent’s expertise, reliability, and reputation. As useful as they are though, the process of requesting, responding to, and promoting customer reviews can be tricky and time-consuming. This is where our online reputation management services can help – our Reputation Manager solution helps you monitor, manage, and respond to your online reviews and will list your business on relevant online platforms and directories so it’s easily discoverable across the web. Reputation Manager also helps you manage your social networks from one easily accessible dashboard, making it fast and efficient for you to respond to customers, landlords, and renters.

Google is the most visited site in the world, and when people search for estate agents, either nationally or in your local area, you want to be at the top of the search results.
That’s where SEO (Search Engine Optimisation) comes in. By optimising your website for relevant search terms, you can achieve higher rankings in search engines, improve your visibility online, boost traffic, and increase credibility as a reputable and trustworthy business. Our team of experienced SEO experts can help you achieve this. We’ll take the time to understand your estate agent business and identify what makes you unique, then use a range of tools and techniques to optimise the structure and content of your website for the best search engine performance. If your estate agency operates in a specific location, our local search approach can be particularly useful. We can tailor your website to ensure you’re more visible to potential clients in your geographic region, helping you stand out from the competition and reaching buyers, sellers, renters, and landlords who are most likely to convert to revenue. Don’t let your estate agency get lost in the search results. Let us help you improve your visibility and attract more potential clients to your business.