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Successfully championing local business
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Over the years, hundreds of thousands of businesses have trusted Yell with their marketing. In fact, some of our clients have been with us for over 30 years!

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Parkers Plumbing Services

Tara Lasham, Admin Manager at Parkers Plumbing Services talks about how working with Yell has resulted in much better quality of leads, taking care of all their marketing needs via Yell’s Accelerate Solution enabling them to spend more time focusing on their customers and business.

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Sinox Glass Solutions

Giles Parris, owner of Sinox Glass Solutions talks about how working with the experts at Yell has turned around their online visibility and lead generation via their Accelerate Solution enabling them to reach ready-to-buy customers across multiple platforms.

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Activate

“I want to be found online, apply for customer jobs & build credibility”

Amplify

“I want a strong online presence and a professional, conversion-focused website”

Accelerate

“I want to reach ready-to-buy customers across multiple platforms and drive leads to my business”

FAQs

What does “impression” mean in digital marketing?

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Impression is a term that can be used in both SEO and PPC. In SEO it tends to refer to the number of times your website has appeared in searches on engines like Google or Bing. In PPC, it refers to the number of times your ads have been displayed on a webpage or app.

By tracking impressions, estate agents can assess the effectiveness of their advertising efforts and gain valuable insights into how many potential clients may have seen their ads or organic search results.

While impressions do not necessarily indicate that an ad or search engine result has been seen or engaged with, they can provide valuable insights into the reach, visibility, and success of your digital marketing efforts.

Local SEO is a marketing tool for targeting potential customers within a specific geographic area – say a certain town, city, or county. It’s a great way for businesses to ensure their marketing efforts are focused on people in the right area, rather than wasting time gaining visibility to an irrelevant audience.

For estate agents particularly, local SEO is key to appeal to people searching for properties or management agents in specific areas. By targeting your SEO to a more relevant audience, you’ll be attracting leads that are more likely to convert into actual clients.

A PPC campaign (pay-per-click campaign) is a digital advertising format in which brands and businesses, like your estate agency, pay a fee each time one of your ads is clicked. PPC campaigns can be run on search engines like Google, social media platforms like Facebook, or other, often editorial, websites that display ads.

In a PPC campaign, a business creates ads that are targeted to a specific audience and bids on keywords or phrases related to its products or services. For estate agents, this could be geographic searches like ‘one bed flat to rent in Greenwich’ or even ‘estate agents in Bristol’. When someone searches for those keywords or phrases, your ad may appear at the top of the search results or on the side of the page in Google. You could also appear to interested audiences on social networks or retarget potential customers who have previously viewed your site or clicked on a property. The ultimate goal of a PPC campaign is to attract qualified leads and drive conversions through targeted relevant advertising.

While SEO and PPC can be highly effective digital marketing strategies for estate agents, whether or not you need to be doing both depends on your specific business goals, budget, and target audience. SEO can help to improve your website’s visibility and rank higher in search engine results pages for keywords related to your business. It’s essential to boost online visibility but can be a long-term process that requires ongoing optimisation and review to achieve sustainable results. PPC is a more immediate way to increase your online visibility, attract leads, and drive traffic to your site. However, it requires a budget and ongoing modification to achieve the best results.

This is why an integrated approach that features both is ideal, but not essential. Get in touch with us to discuss whether either could be useful for your business.

The team at Yell has years of experience in all areas of digital marketing and we can use our industry knowledge and expertise to help increase leads and revenue for your estate agency. We have access to cutting-edge tools, technology, and platforms to maximise the performance of your campaigns and strategies, and we can use data-driven insights to measure and improve results.

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